The document presents an overview of Johnson & Johnson, the world's largest manufacturer of healthcare products, founded in 1886 with a global presence in 57 countries and 14,000 employees. It outlines their diverse business segments, including pharmaceuticals, medical devices, and consumer health products, while discussing marketing strategies such as emphasis on e-commerce and customer collaboration. The document highlights the company’s commitment to innovation, particularly through substantial investments in R&D and its segmentation targeting young parents for baby care products.

1. Presented By -
PLP GROUP 27
"THE SIXTH DIMENSIONS"
SECTION - C & D
A Presentation on
"Johnson & Johnson"

2. • Johnson & Johnson world largest and
manufacturer of health care products
• Founded in 1886 in USA , NJ, New Brunswick
• 14000 employees worldwide
• Customer 175 countries
• 250 operation companies 57 countries

3. Segment of Business
Pharmaceuticals
segment-
antiinfective,cardiovascular,contraceptiv
e,gastrointestinal,immunology,metaboli
c,neurology,oncology,pain
management)
orthopaedics,neurology,general
surgery,biosurgical,infection
prevention,professional
diagnostics,disposable contract
lenses)
Medical devices
Consumer
segment
baby care,oral care ,skin
care,wound care,women health
fields ,nutritionals,over-the
counter pharmaceutical products)

4. Johnson & Johnson Marketing Mix (4Ps) Strategy
PRODUCT PRICE
PLACE PROMOTION
• Service & Produt Variety
• Quality
• Sizes
• Packaging
• List Price
• Creadit Terms
• Discounts
• Sales force
• Sales Promotion
• Advertising
• Location
• Global Channel
• Coverage

5. How Johnson & Johnson Creat value for consumer-
Accelerate in
Winning Chnnels
With the understanding that
business is shifting heavily into E-
commerce,they asked themselves
how they called win in this
category.
Shopper
Reforce
Rethink how to work with
marketing,J&J's and the supply
chain to ensure their products
show up we'll both online and on
the self.
Revenue Growth
Management
Determine how to best drive
strategy pricin, strategic trade
promotion and assortment
portfolio distribution.
Coustmer
Term
Since most of J&J's business is with
big retailers,they have to figure out
how to best do business together.

6. I
Compatative Advantage OF "Johnson & Johnson"
The brand
itself
Johnson & Johnson was founded more than
120 years ago and it has around 250
companies located in 57 countries around
the world. The legacy of the brand and its
dominance gives the brand a competitive
edge..
Product
JGentleness, safety, and comfort have
always been a topmost priority of J&J.It
uses harmless chemical and products go
through rigorous clinical testing to ensure
the highest standard for their baby
products.
Innovation
Every year J&J invests billions of dollars
in R&D, in 2014, it had invested 11.4% of
its total sales ranking it as one of the
world’s top companies spending in R&D
and topmost in its industry.

7. MARKET SEGMENTATION & TARGET MARKET OF
"Johnson & Johnson"
Geographic
urban-rural-further
city wise segmentation
Behavioral
lifestyle
Baby Care -
• Young parents & Positions itself
• Mild and gentle product for babies.

8. Product Mix & Product Line of Johnson & Johnson -
Wound care
• Band aid
• Cleansing Wipes
• Refreshing Gel
Wash
• Cleaning Lotion
• Skin Oil
• Shower Gels
• Moisturise Hand
Cream
• Body Washes
SKIN CARE ORAL CARE
• Antiseptic
Mousthwash
• Anticavity
Mouthrinse
• Ulta Clean floss
• Oral Care Strips
• Oral care mist
• Anticavity fluoride
rinse
BABY &
CHILD CARE
• Massage oil
• Toothbrush
• Shampoo
• Wipes
• Nappy pads
• Powder
• Body lotion
• Soap,
• Cream and
• Hair oil.
PRODUCTLINEOFBABYCHILDCARE
Pharmaceutica
l
products• Dermatology,
• Contraceptive,
• Cardiovascular,
• Anti-effective
and
• Anti-fungal.
Medical
Equipment
• Spinal care,
• Circulatory
diseases and
• Products for
orthopedics.
Nutritional
products
• Splenda
• Benecol

9. ADVERTISEMENT STRATEGY
• Brand equity in the Advertisement Strategy of Johnson and
Johnson.
• The company uses emotional and mental communication
developing trust and creating feelings to convince its
customers to buy their products.
• The Johnson's baby brand offers the promise of recognized
and quality product

10. • Johnson & Johnson has managed to interest a large community of followers by
creating an independent content platform.
• Content Marketing Strategy for their baby product has been well defined
through a sharp audience profile of young parents and expectant mothers
who want reading about parenthood and information about babies and want
to connect with peers, facing similar issues.
• The Clean & Clear brand has recently launched a new campaign called
#ForEveryFace in Indonesia empowering teen girls to be more confident. With
“See Whats possible” campaign under the brand Neutrogena J&J has pulled
efforts towards female-empowerment.
Promotional strategy of Johnson and Johnson

11. • FarjanaTaher-IILM/PG/2020/M597
• KasturiPalata- IILM/PG/2020/M599
• Premendra Kumar Singh- IILM/PG/2020/M595
• RahulDey- IILM/PG/2020/M594
• RakshaDhamani- IILM/PG/2020/M596
Our Group Members are -