The document discusses the present and new products of Johnson & Johnson in their present and new markets. Johnson & Johnson currently has over 200 product titles sold in over 175 countries through 230 subsidiary companies in more than 50 countries. For new products, Johnson & Johnson focuses on new packaging, more modern products, and product development through research and personnel. Their baby product line is divided into diapers, skin care, and bathing products. Johnson & Johnson also has a high level of diversification through over 230 subsidiary enterprises.

4. Present Product New Product
Present Market Market Penetration:
increasing their sales, continuing the
delivery in different Russian regions
and all over the world. The assortment
is > 200 titles. Including 230 subsidiary
companies in more than 50 countries.
The Johnsons & Johnson products are
sold in more than 175 countries all
over the world.
Product Development:
New packaging, more modern products,
new product generation and etc. Is
needed the developed scientific and
technical base and the availability of the
personnel, oriented on the searching and
development new products.
New Market Market Development:
Production of Johnson’s baby is
divided into 3 directions: things for
diaper change, tools for skin care and
things for bathing.
Diversification:
the high level of products diversification.
> 230 subsidiary enterprises – “Johnson &
Johnson’ Family” (ALZA Corporation,
ANIMAS Corporation, BabyCenter, L.L.C.
and etc).