This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.

1. TheIISUniversity
Submitted by-Submitted To-

2. Contents
 Introduction
 Products
 Promotional Technique
 Advertising and public relation
 Sale promotion
 Events and experiences
 Direct marketing
 Word of mouth
 Personal selling

3. Introduction
 Johnson & Johnson is an American multinational medical devices,
pharmaceutical and consumer packaged goods manufacturer.
 Johnson & Johnson was founded in 1886 and now headquartered in
New Jersey.
 The company is listed among the fortune 500.
 The corporation includes some 250 subsidiary companies with
operations in over 57 countries and products sold in over 175
countries.
 Johnson & Johnson had worldwide sales of $65 billion for the calendar
year of 2011.
 It includes numerous household names of medications and first aid
supplies.
 Among its well-known consumer are the Band-Aid Brand line of
bandages, Tylenol medications, Johnson's baby products, Neutrogena
skin and beauty products, Clean & Clear face wash and contact lenses.

4. Products

5.  They execute the right fundamentals of using
execution styles for advertising. They've used all
sorts of media planning and hitting all aspects of
getting their and other consumers attention.;
simply by hitting and displaying images of cute
adorable babies.
 Not just babies were used as advertising and
bringing success to the plate but other products
where also being introduce, in other words,
product advertising. products such as, Listerine,
Tylenol, and Neutrogena are products that are
one of the many few success of Johnson and
Johnson's money making products. Johnson and
Johnson has mastered the "advertising response
function.
Advertising and Public Relation

6. • Johnson and Johnson has ways to keep their consumers buying and trusting;
all through proper promotion. JNJ has so much products that are both used
and trusted by their loyal consumers.
• Johnson and Johnson gives coupons in which entitles consumers to an
immediate price reduction when they buy this product or certain products.
They even offer premiums to most of their own products. You buy certain
product(s) or and get another product for free.
• All of their baby care products offer rebates. Since baby care products are so
expensive and rapidly consumed and used they offer cash refunds given for
these products; in other words, rebate.
• Johnson and Johnson also promote their sales online. They also offer
coupons, free shipping and handling.
Sales Promotion

7. • 'Camp Baby‘ an event organized by Johnson & Johnson (J&J),
one of the largest healthcare companies in the world that has
over the years built up a reputation as a marketing-savvy
company. The company organized the event in order to build
relationships with mommy bloggers by interacting with them on
a common platform. The three day event, held at J&J's
headquarters in News Brunswick, New Jersey was not used as a
platform to hard sell any of the J&J products but to connect to a
core group of customers, i.e. mothers.
• J&J's initiative to build better relationships with its target
segment by harnessing new media channels, others felt that it
was nothing short of a public relations fiasco for the company
and that the case highlighted the challenge in building
relationships with customers in the digital age.
Events and Experiences

8. Direct Marketing

9. Johnson and Johnson
Website

10. Johnson and Johnson Blog

11. • Johnsons and Johnson's name itself is a relying well
known company both national and international. It
has undergone a series of blog and pages in order to
provide a platform of interaction of customers and
share there experience.
Word of Mouth

12. • Johnson and Johnson has a substantial amount of human
health care products; all targeting all markets of any age.
Because of that, Johnson and Johnson has not only become a
family brand but a global brand as well and brand loyalty
company. They follow the whole concept of "planned
obsolescence", where they modify every each and one of
their products to become obsolete before they need
replacement, by this customers remain attracted with all kind
of products of the company.
Product Concept

13. • Johnson and Johnson has earned and earning other consumers
trust. Majority of all Johnson and Johnson consumers don't have
to even decide whether to choose a JnJ product over another
phony, imitation of their product. The logo and name itself is a
relying and well known company both national and international.
JnJ analyze their consumers behaviors by implied research such as
scientific research and coming up with better products that their
consumers ask or need for their well being health.
Consumer Decision Making