John Williams - B2B Social Media
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Topic: B2B Social Media: Why is everyone getting it wrong when it is so easy to get it right? - What are the best B2B social campaigns and why? - How can you find your voice in this new area for Professional Services communications? - How to use data to provide compelling comms and drive sales - What’s next for social media within the Professional Services industry?
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John Williams - B2B Social Media
- 1. Can B2B ever be social? John Williams October 2015
- 2. 38 years 13 years 4 years 3 years 1 year 6 months Media Uptake 50m Users
- 3. What does it do?
- 6. 6 What is Social Media?
- 7. 7 But for the Sake of Today…… How can it work for professional services? Both B2C and B2B Audiences….. In terms of sales / reputation / stock prices? Can we measure this success?
- 8. 8 Me
- 9. 9 Property & Social Media
- 10. 10 What is working?
- 11. 11 What is working for Resi?
- 12. 12 What is working?
- 13. What is working?
- 14. What is working?
- 15. 15 What does B2B Need to do Better? Engagement Listening Storytelling
- 16. 16 Engagement How to make Volvo Engaging!
- 17. 17 Storytelling Keep it Simple BUT Compelling
- 18. 18 Storytelling
- 19. 19 Storytelling
- 20. 20 Storytelling Celebrity Budget Fashion
- 21. 21 B2B at its best Story Telling + Engagement
- 22. 22 KF Central London 2020
- 23. 23 Listening Know your Audience
- 24. 24 Listening – Customer Relations
- 25. 25 Listening – Customer Relations
- 26. 26 Listening – Customer Relations
- 27. 27 Socialising financial results 1 Plan your content 2 Timing matters 3 The CEO message 4 Provide links 5 Use a #hashtag 6 Cross-pollinate 7 Live from the analyst 8 Be creative 9 Beyond broadcast. 10 Evaluate and plan
- 29. 29 /Show Don’t Tell
- 30. 30 /Blog about what matters to you
- 31. 31 How can we use each Platform? Content Images Video Links Vines Approach Reply Question Prompt Competition Audience Global Diverse Loyal Call to Action Promote!
- 32. 32 How can we use each Platform? TO REMEMBER Use Analytics Post Frequently Across Time Zones Test Content Engage!
- 33. 33 How can we use each Platform? Content Research Links Knowledge Prompt Approach Call to Action Exclusive Promote! High engagement Audience Sector specific Groups Companies Collaboration
- 34. 34 How can we use each Platform? REMEMBER TO Use Groups Create a Network Ongoing Content Share
- 35. 35 How can we use each Platform? Approach Amplify Ask Action Audience Individual Tribal Promotional Content Links Images Video Dialogue
- 36. 36 How can we use each Platform? Make conversation Find your voice Time your posts Use content Check your audience REMEMBER TO
- 37. 37 How can we use each Platform?
- 38. And then there is…..
- 39. 39 Measurement
- 40. Measurement Tools? Goals? Learning
- 41. The End