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James Foulkes, Co-founder, Kingpin
Topic: Using video as part of the B2B content mix: Arcserve case study
According to Forbes, 75% of executives watch business related videos online every week. Of those, 65% visit the marketer’s website after viewing a video.
- Re-considering your content strategy to appease time restrictions and purchasing teams
- What is effective when looking at content aggregation and video content?
- How remarketing and sales intelligence can lead to a healthy pipeline
- 5 Ways to increase CTR’s, Trial and Live Chat requests which can reduce the cost of engagement by 90%