Many companies are still resistant to incorporating social networking into their corporate environments. They see it as another distraction from what’s important, or something that will require an unreasonable time commitment. If you're facing this type of challenge, this presentation is perfect.

1. The
Network
Always Wins
The Nasty Truth:
ROI on Social
The Business
Value of Social
succeed
Stefanie Lightman, SVP Corporate Strategy and Marketing,
www.twitter.com/sblightman @sblightman
Daniel Kraft, President & CEO, www.twitter.com/danielkraft
@danielkraft
NewsGator
Social Enterprise

5. Productivity4
Network
of Hands
Time4

6. 200%
100%
1000x
57%
Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png

7. Productivity4
Time4
Network
of Minds
Network
of Hands

8. 1.29
0.8%
6.27
0.6%Source: Booz & Company:
Maximizing the Impact of Digitization *with 10% increased digitization

9. Productivity4
Time4
Network
of MindsNetwork
of Hands
Network
of Hearts

10. 5.3%
6.4%
7.7%
11.3%

12. Strategy
What’s Your Story
Innovation
From Genius Idea to Roadmap
Go to Market
Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market

14. 28%increased
successful
innovations
up to $25B
value potential in
innovation and
product development
200%
engaged
employees
are
more
innovative
Sources: McKinsey, TowersWatson

16. Empowered.
Everywhere.
23%
13%
22%
34%
Sources: CMSWire, CDW, IDC

18. 20%
25%
20%
Sources: TowersWatson, McKinsey, CMSWire

20. People
Engagement
Business
Alignment
Technology
Enablement
Activities
Outcomes
Sources: Hay Group, CMSWire

22. Strategy
What’s Your Story
Innovation
From Genius Idea to Roadmap
Go to Market
Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market

23. 15%
Crowd and R&D
collaboration
13%
R&D
collaboration
17%
Crowd &
internal Collab.
21%
Collaboration
for R&D workers
40%
Demand
gen, communitie
s
24%
Lead
gen, communic
ation
29%
Sentiment &
consumer Com.
1%
Research and
customer insight
1-12%
Internal
collaboration
2-5%
Fraud reduction,
recruiting
29-46%
Internal
collaboration
12-14%
People &
knowledge
65-100% More Profit

24. Speaker & Job TitleSpeaker & Job Title
Daniel Kraft
President & CEO