Presentation delivered to George Brown College by Sean Moffitt

1. Welcome to: Wikibrands, WikicareersGBC Networking Social

2. Authored by Sean Moffitt and Mike Dover Published by McGraw-Hill (Dec, 2010) Link Twitter: @wikibrands Facebookgroup Wikibrands

3. Putting Your Best Face Forward

4. You are about to make your most important decision over the next 5 years …and it will affect the rest of your life

5. The Same Reasons Engaged Brands Win… …Is The Same Reason, You’ll Win

7. Business World

9. Make Your Content Sing

10. Or This…

11. Or This…

12. Be Everywhere You Can Be… But No Further

13. Have Some Rules Online …the 2 minute test, what won’t I post?

14. Use The Big Five Tools At Play: LinkedIn Facebook Twitter YouTube Wordpress

16. Reciprocal

18. Infect your Top 10 cheerleadersMake sure they are the right people.

22. Your PanelistsErin Bury Joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs – the connector between Sprouter and the world at large; providing ongoing communication in both directions. Erin is an in-demand speaker who has led sessions at Podcamp Toronto, North by Northeast, Net Change Week, and other entrepreneurship events in Canada. She also comments frequently in the press about Community Management and social media for small business, and has appeared in the New York Times, AOL Small Business, Forbes, CNN, MSN News, and on CBC. A journalism grad who loves all things social media, Erin is also a tech writer at BlogTO and a columnist at Women’s Post, and has written for publications including VentureBeat. Erin is one of the co-organizers of Twestival Toronto, one of the founders of GenYTO and can be found on Twitter at @erin_bury or on her blog, ErinBury.com.

24. As an active athlete advocate, Alexandra sits on the Canadian Olympic Committee’s Women in Sport and Youth and Education Committees.

25. Mentor for the Canadian Youth Olympic Team that competed at the 2010 Youth Olympic Games in Singapore.

26. Currently sits on the AthletesCAN Board of Directors as Treasurer and as an Executive Member of the Canadian Olympic Committee’s Athletes’ Commission.

27. Alexandra was also a key spokesperson for the successful Toronto 2015 Pan/Parapan American Games Bid and sat on the Board of Directors.

28. Retiring from competitive sport in 2009, became a program coordinator at the Institute at Havergal College, member of the 2010 Commonwealth Games Mission Staff for Team Canada managing four sports on the ground in Delhi, India.

30. Has been part of the strategic planning teams responsible for delivering The Interior Design Show, The International AIDS Conference and Sensation de Mode Fashion.

31. Led the digital and social media strategy for Microsoft Canada’s midmarket business focusing on building innovative online programs for the CIO audience.

32. Soniya has recently come onboard the new LinkedIn Canada team where she works with marketers to empower a connection with the world’s largest audience of influential, affluent and successful professionals.

33. Community Manager at Techvibes.com, an online and central resource enabling synergies within the global and Canadian technological landscapes.

34. You can also find Soniya as the co-host of Perpetual Radio’s Social media Show weekly podcast focusing on the Canadian tech and social media landscape.

36. Leads the Events team at InField Marketing Group, and takes great pride in his team producing outstanding executions that exceed client objectives and deliver first class consumer experiences

37. Was an accomplished strategy consultant, turned self-proclaimed dot.com survivor.

38. After spending time fine tuning his skills at the Ivey School of Business, David was presented with the opportunity to build a small test event called ‘City Chase’ into a sustainable national property.

39. City Chase has not only evolved into one of Canada’s best participatory events - Honored with the “Best Sporting Event” award each of the past 5 years

40. City Chase has become an international success boasting events in 35 global cities and 15 countries, as well as an HD distribution of the annual City Chase World Championships on National Geographic Channel into more than 100 countries and a quarter of a billion homes.

42. I. The RESume

43. “1. What would you consider to be the number one asset on a resume for new hires out of school? “ #1 Industry Related Work Experience 41% #2 Track record of Accomplishments 35% #3 Variety of interests/passions 7% Special Sauce: Thoughtfulness, good reasons for applying Demonstarted passion for my business Well-researched pitch

44. “2. How relevant is the resume to the new hire recruitment process?” Secondary, but importance reassurance 52% Primary, the most important piece 31% Necessary, but of little value 17%

45. II. GETTING IN THE DOOR…

46. 3. How do the majority of new hires get made at your company? Please choose the 3 top options: #1 Referrals #2 Internship/Coop Programs #3 Online job recruitment sites #4 Serendipity – right person, right time #5 Social/digital media awareness #6 Volunteer/collaborative involvement

47. 4. How open are you to hiring entry level candidates that have no direct industry experience but have a combination of other industry corporate and education combination ? Likely to consider 62% Highly likely to consider 24% Not likely to consider 14%

48. III. BECOMING DIGITALLY A SOMEBODY…

49. 5. Do you use social media avenues (Facebook/Twitter) to “pre-screen” candidates you are serious about? Yes 73% No 27%

50. 6. If yes to question #5, does this influence your decision on whether to interview or hire them? Very Influential 27% Somewhat influential 64% Not at all influential 9%

51. 7. What social spaces should new hires be engaged in to attract positive online attention? (max. 3 choices) LinkedIn 90% Personal Blog 69% Twitter 65% * Negative stuff on Facebook

52. 8. What would be your best suggestion to applicants to make themselves visible to you? #1 Well-placed Referral #2 Interest Interview #3 Well-produced Resume #4 Social Media Linking/Digital Connection #5 Direct Contact #6 Industry Event Attendance

53. IV. THE INTERVIEW…FOR SOME DREADED

54. 9. What is your biggest pet peeve with interviewing new hire job applicants? #1 Being Unprepared #2 Candidate Arrogance #3 Dissing Old Employers/Managers #4 Not Answering Questions #5 NotAsking Questions

55. 10. What question do new hire candidates "trip up" on most frequently? #1 Why did you apply for our company? #2 What is your biggest opportunity/weakness? #3 What skills do you have that would make you valuable for this job? #4 Are there any questions you have about role/company?

56. 11. Please list the top 3 traits of interviewees who are consistently hired. Inquisitive/eclectic experience Business savvy Outgoing/motivated Effort and courage to stand out from the pack Innovative Concise/concrete examples of skills Thank you note/personable

57. 12. What are worst 3 traits, that cause a prospective new hire to not get hired based on the interview. Arrogant/self focused Underprepared/lack of research Inarticulate Dialogue - Not reading interviewer’s signals Pretending to know answers Inflating past accomplishments

58. 13. What questions should the candidate be asking you during an interview: You may select more than one answer (max. three choices). #1 What does success look like in this role? #2 What excites you about the company future? #3 What does company culture feel like? #4 What would a career direction be like for somebody taking this job?

59. IV. THE EVALUATION

60. 14. What are the top skills you are looking for in new hires out of school? Please select your top 3. #1 Communication skills #2 Enthusiasm/perseverance #3 Interpersonal skills #4 Fit with company culture/values #5 Creativity/Innovation

61. IV. RAPIDFIRE ROUND

62. 15. Do you agree with the following statements: Y/N Are new hires well prepared for interview process? 48% Yes Are you looking for more digital/social media skills in new employees? 75% Yes Is a super-Active Facebookpresence – Good? 67% No

63. 15. Do you agree with the following statements: Y/N Are new hires realistic about career progression? 78% No Opportunity to Contemporize the resume? 92% Yes Cover letter as important as resume? 68% Yes

64. Do you agree with the following statements: Y/N Do new hire candidates practice good follow up? 54% Yes Is who you know more important than what you know in getting the interview? 56% Yes

65. Contact Your Panelists Erin Bury Twitter: @erin_bury Web: ErinBury.com Email: erin@sprouter.com Soniya Monga Twitter: @ soniyamonga Web: soniyamonga.com Email: soniya.monga@gmail.com David Nash Web: infieldmarketing.com Email: dnash@infieldmarketing.com Alexandra Orlando Twitter: @ freshfromalex Web: alexandraorlando.ca Email: Alexandra.Orlando@Toronto2015.org Sean Moffitt Twitter: @seanmoffitt, @wikibrands Web: agentwildfire.com wikibrands.com Email: smoffitt@agentwildfire.com

66. Join me at: @wikibrands @seanmoffitt Wiki-Brands.com AgentWildfire.com smoffitt@agentwildfire.com sean@wiki-brands.com Wikibrands and our Reinvention Manifesto begins December’10