This document discusses a company called Zerocopy that provides free printing to students in exchange for displaying targeted advertisements. It summarizes data on how students spend their time (mostly studying from paper and social media), how many students use Zerocopy's printing services (over 48,000), how many ads are displayed through prints (over 7 million in 2015-2016), and examples of advertisers that reach students through the service like consumer goods companies and employers. The document also indicates that Zerocopy aims to expand its free printing network and advertising model to other countries like the Netherlands to continue effectively reaching large numbers of students.

1. IMPORTANCE OF PAPER
FOR THE
DIGITAL NATIVES
(18 – 24)
Maxime Carpentier
0475 89 34 86
maxime.carpentier@zerocopy.be

2. On what medium do
students spend most
of their time?

3. On what medium do
students spend most
of their time?
Study
material
69%

4. On what medium do
students spend most of
their time?
Study
material
Social
media
69% 31%

5. Do students still
study on paper?

6. Do students still
study on paper?Preference
for paper
92%

7. Do students still
study on paper?Preference
for paper
92%
8%
Preference
for digital

8. Do students still print?
YES, MORE THAN
EVER, BECAUSE OF
THE DIGITALIZATION

9. Free printing for students
in return for targeted
advertising on their prints

10. HOW DOES IT WORK
Make
an account
Go to a Zerocopy
printing point
Upload your
documents

11. WHO ARE THE ZEROCOPY STUDENTS?
41% 59%22% 14% 17% 42% 3%
39% 32% 20% 3% 6% 56% 21% 21% 2%
1STEBACHELOR
2DEBACHELOR
3DEBACHELOR
MASTER
LEUVEN
GHENT
ANTWERP
BRUSSELS
HASSELT
LOUVAIN-LA-NEUVE
LIèGE
NAMUR
MONS
TOTAL
48.310
FLANDERS:73%
WALLONIA:27%
TransitionYear

12. WHERE CAN
STUDENTS
PRINT
FOR FREE?
31 Zercopy printing
points in whole Belgium

13. WHEN DO STUDENTS PRINT?
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1st Oct 1st Nov 1st Dec 1st Jan 1st Feb 1st Mar 1st Apr 1st May 1st Jun

14. NUMBER OF USERS
10.000
17.000
26.000
48.000
'12-'13 '13-'14 '14-'15 '15-'16

15. 738.896
1.610.642
2.559.946
7.149.067
544.936
1.187.849
1.961.711
5.272.438
'12-'13 '13-'14 '14-'15 '15-'16
NUMBER OF ADS DISPLAYED
• Online Ads
• Print Ads

16. HOW CAN ADVERTISERS REACH THE STUDENTS?
In-courseBanners Fullpages inserted Online Home-Page-Take-Over

17. WHO REACHES THE ZEROCOPY STUDENTS?
Consumer Goods SensibilizationEmployer Branding

18. WHAT’S NEXT
Launch
The Netherlands
3rd PARTY
PRINTER SHARING
SCALE
INTERNATIONALLY

19. reach students effectively
Maxime Carpentier
0475 89 34 86 / maxime.carpentier@zerocopy.be