SlideShare a Scribd company logo
Your social media marketing plan
Darcie Tanner Condie Digital Media Geek CIVIC
Introduction
Why social media?
Respond to… Learn from... Engage with... Listen to...
Today we are going to lead a conversation. We will discuss: About social media How to use Twitter, LinkedIn & Facebook for your business Developing an audience Developing a strategy Tools & applications
Companies are desperately under-prepared to deal with the risks and opportunities associated with Facebook, Twitter and LinkedIn.” - AccountancyAge 5 Nov 09
Join the conversation
Social media begins and ends with listening; you need to enter the conversation to add value.
[object Object],[object Object],[object Object]
Brands need to communicate to prosper.
Social media is… A type of online media that expedites conversation as opposed to traditional media, which delivers content allowing readers/viewers/listeners to participate in the creation or development of the content.
Social media is not… Social networking Social marketing
Social networking  is the building of connections among people who share interests, relationships or activities through a service such as a social networking site (i.e. Facebook, LinkedIn, Twitter).
Social marketing  is another marketing type completely and has been around for ages. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioural goals for social good.
Social media Channels
The difficulty with social media is the choice of which tools and how to use them correctly.
 
> 250 million members 59% users aged 18-44 1 billion types of content shared every week > 4 million users become fans of pages daily Facebook
© Razorfish.com Facebook
You can: Send updates Create polls Post events Advertise the page Convert visitors to fans Facebook
FAQ: Should you set up a group or a fan page? Facebook
Groups:  Are you an organisation, charity or club? Groups allow bulk invites to be sent by admins and members. Groups are better for quick active discussions and attention. Facebook
Pages: Are you a brand, celebrity or event? Fan pages are visible to unregistered users and are indexed. Pages are generally better for long term relationships. Facebook
TIP: You do not need a Facebook account to set up a fan page.  In fact, doing it on its own is better because your personal account won’t be tied your promotional page. Facebook
Facebook
Social Media isn't free, it costs time. Ensure you have resources and time to add new content and engage.
Unique US users: 17 million 62% of users are 24 - 54 Share content (yours & others) with followers More than 90% are moderate to heavy users Twitter
Enables: Access it on the go Real time news 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others.  Twitter
With Twitter you: Put a human face to your company Engage in real-time conversations Gain immediate feedback Respond to questions and problems Twitter
First steps: Consider your tone of voice Search for relevant users Listen and respond to others Be prepared to wait a while for results Enter into conversations Twitter
Terms: Hashtags Trends RSS feeds Analytic tools Twitter
Twitter
The world's leading video sharing website YouTube 20 hours of content uploaded every  Minute (28,800 every day) 16.6 million daily visitors 6 billion videos viewed a month
YouTube Insight is a valuable tool: Age range/genders of viewers Views over time Where visitors are coming from See where people tuned in and out YouTube
First steps: Test your audience with a sample video Embed it on your site, blogs and Facebook page YouTube
Great for making contact with similar professionals It’s about connecting & building relationships 43 million registered users Extend your profile with feeds from your blog / website LinkedIn
LinkedIn First steps: Create a personal profile Invite your contacts to connect Join the most active / relevant groups and discussions and participate Take part in LinkedIn Answers Create your own group
Enables the information you want to come to you. Helps to organise and simplify following what is happening with your brand. RSS Provides a way to push information from to all your social platforms
RSS
Google reader PC: Feed Demon RSS Mac: NetNewsWire Tools:
RSS Website YouTube Facebook Twitter Blog
RSS Website LinkedIn Blog/Twitter
Other Del.ic.ious Digg Wordpress Flickr Bebo Bebo MySpace Blogger Tumblr Friendfeed
Offering Value: Offer something of value, and don’t fail to take part in the conversation.
Something amusing or entertaining Some valuable information (e.g. a report) Advice or mentoring A discount Etc..
Benefits of these tools
Social Media is not about replacing other forms of communications, but to supplement them.
Developing your strategy
Listen and learn: Before you start with social media you must... Observe your audiences’ social media habits Be aware of online dialogue related to your brand Look at your competitors’ social media footprint
If you’ve ever done a regular marketing plan, it’s similar. Vision and Values Objectives Audiences Channels Evaluation
Vision and Values:  An example: Vox Motus Vox Motus Vision: To thrill audiences with exceptional experiences
Vox Motus Values: Encourages and embraces new thinking in all areas of its work Aims to be creative and ground-breaking in every interaction Aims to create work of an exceptional standard Thrives on collaborative experiences Shares its passion for theatre
Objectives: Objectives should be measurable, achievable and specific. In social media, it may be best to think in terms of: Brand awareness goals Campaign-specific goals Relationships with users
The primary pilot project objective was to increase audience numbers, with a particular emphasis on 18-35 year olds, into the theatre to see Slick. Increase site traffic   Generate a ‘buzz’ around Slick. Encourage interaction between the target audience and Vox Motus once Slick  finished. Provide Vox Motus with the capacity to deliver future digital marketing campaigns of this style and scale for further theatre productions. An example: Vox Motus Vox Motus
Audiences and Channels: 25 For each audience, create a sketch showing: Your website Social media channels you wish to use The interactions between them
Create an architecture for each audience Vox Motus: Young People Vox Motus
28 Create an architecture for each audience Vox Motus: Professional Network Vox Motus
Understanding the options: It pays to reign in your efforts and concentrate on your existing strengths. Before doing anything, ask yourself: 1)  Does the strategy meet my objectives? 2)  Does it play to my strengths (use existing assets)? 3)  Is it good etiquette? 4)  Does it provide  value?
Measuring Success Tailor your measures to your program and objectives 32 Two main types of activity: Awareness building Seeking conversions (sales, sign ups etc)
Awareness Building Campaigns Measure depth of engagement, understand the audience Volume and reach (number of retweets, mentions etc) Demographic information Sentiment (is feedback positive) Level of engagement (how long did someone spend on your content) Measuring Success
Call-to-Action Campaigns Measure the number of conversions Increase newsletter subscriptions by 10% per month Number sign ups to an event Sales Website hits Measuring Success
Vox Motus:  YouTube 35 By the end of September 2008 there had been 2,850 views of the YouTube videos, with 1,925 alone for the main trailer alone. Target demographic of 18 – 35 year olds accounted for just over 20% of the total viewing figures. Over 50% of users found the videos through an embedded player on another website. Vox Motus
Vox Motus:  Facebook The number of Fans currently sits at 407. There have been over 5000 views of the Facebook page. The 18 – 35 target age range accounts for 90% of the total users of the Facebook Page. Vox Motus
Vox Motus:  Blog As of Sept 09, there were 234 Visits and 439 Page Views on the Vox Motus blog. Usage of the Vox Motus website in the two months of the campaign was almost equal to the entire first six months of the sites existence. Vox Motus
Tools: Some applications to help get you started & measure your success: Tweetdeck   Twitter app for desktop Tweetie2   Preferre d  iPhone  client Twitterberry   Reco mmended Blac kberr y client Tools
Metrics: bit.ly  Link tracker Google  Analy tics  Track ing us ers & activities Facebook Insights  Trac king page/gr oup s tats Tools
Darcie Tanner Condie Digital Media Geek CIVIC [email_address] www.civicuk.com @CivicUK @DarcieC Contact

More Related Content

What's hot

Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM Marketing
Edward Erasmus
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Alan Aptheker
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
Chris Snider
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook Ads
Muhammed Gazzaly
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
Brian Huonker
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
AJ Gerritson
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
Truong Bang - Mr.
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy
Mujeeb Riaz
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An Introduction
Thomas Webster
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
Ian Farmer
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
StrategyWorks
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
dletwin
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Omar Mostafa
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
ECO PHARMA
 
Starbucks: Social Media Audit
Starbucks: Social Media AuditStarbucks: Social Media Audit
Starbucks: Social Media Audit
Katelyn Vogt
 
Digital Marketing Portfolio
Digital Marketing PortfolioDigital Marketing Portfolio
Digital Marketing Portfolio
Sagar Taneja
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
Cory Williamson
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Dan Berlin
 

What's hot (20)

Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook Ads
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An Introduction
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
 
Starbucks: Social Media Audit
Starbucks: Social Media AuditStarbucks: Social Media Audit
Starbucks: Social Media Audit
 
Digital Marketing Portfolio
Digital Marketing PortfolioDigital Marketing Portfolio
Digital Marketing Portfolio
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 

Viewers also liked

Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan Template
Shannon Latta
 
Social Media Marketing for the Fashion Industry
Social Media Marketing for the Fashion IndustrySocial Media Marketing for the Fashion Industry
Social Media Marketing for the Fashion Industry
BZA LLC
 
In store Marketing
In store MarketingIn store Marketing
In store Marketing
abhi1985
 
Social Media & Fashion Power of Influencers
Social Media & Fashion Power of InfluencersSocial Media & Fashion Power of Influencers
Social Media & Fashion Power of Influencers
Yigal Roos
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social Media
AdventIT
 
Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion Industry
Rhonda Hurwitz
 
Presentation prada
Presentation pradaPresentation prada
Presentation prada
parveen surraaj
 
Digital Fashion Strategy
Digital Fashion StrategyDigital Fashion Strategy
Digital Fashion Strategy
Antonio Torres
 
Fashion Brands Go Social, Sportswear International Presentation
Fashion Brands Go Social, Sportswear International PresentationFashion Brands Go Social, Sportswear International Presentation
Fashion Brands Go Social, Sportswear International Presentation
Fashion's Collective
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
Lori Peters
 
Visual merchandising & fashion store layout
Visual merchandising & fashion store layoutVisual merchandising & fashion store layout
Visual merchandising & fashion store layout
Azmir Latif Beg
 
How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound Marketing
HubSpot
 
Internet Marketing Strategy (SEO/PPC) for FashionSouk.com
Internet Marketing Strategy (SEO/PPC) for FashionSouk.comInternet Marketing Strategy (SEO/PPC) for FashionSouk.com
Internet Marketing Strategy (SEO/PPC) for FashionSouk.com
Nabeel Farooq
 
ZARA Social Media Strategy
ZARA Social Media StrategyZARA Social Media Strategy
ZARA Social Media Strategy
Karen Chiang
 
Local Store Marketing Presentation
Local Store Marketing PresentationLocal Store Marketing Presentation
Local Store Marketing Presentation
Mary White-cornell
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Anyarat Priyawat
 
Zara Marketing Campaign Design
Zara Marketing Campaign DesignZara Marketing Campaign Design
Zara Marketing Campaign Design
Carmen Neghina
 
Digital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion LabelsDigital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion Labels
Wild Dreams Media & Communications
 
Prada
PradaPrada
Prada
mlb976
 
PRADA Marketing strategy
PRADA Marketing strategyPRADA Marketing strategy
PRADA Marketing strategy
Olya Dyachuk
 

Viewers also liked (20)

Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan Template
 
Social Media Marketing for the Fashion Industry
Social Media Marketing for the Fashion IndustrySocial Media Marketing for the Fashion Industry
Social Media Marketing for the Fashion Industry
 
In store Marketing
In store MarketingIn store Marketing
In store Marketing
 
Social Media & Fashion Power of Influencers
Social Media & Fashion Power of InfluencersSocial Media & Fashion Power of Influencers
Social Media & Fashion Power of Influencers
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social Media
 
Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion Industry
 
Presentation prada
Presentation pradaPresentation prada
Presentation prada
 
Digital Fashion Strategy
Digital Fashion StrategyDigital Fashion Strategy
Digital Fashion Strategy
 
Fashion Brands Go Social, Sportswear International Presentation
Fashion Brands Go Social, Sportswear International PresentationFashion Brands Go Social, Sportswear International Presentation
Fashion Brands Go Social, Sportswear International Presentation
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
 
Visual merchandising & fashion store layout
Visual merchandising & fashion store layoutVisual merchandising & fashion store layout
Visual merchandising & fashion store layout
 
How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound Marketing
 
Internet Marketing Strategy (SEO/PPC) for FashionSouk.com
Internet Marketing Strategy (SEO/PPC) for FashionSouk.comInternet Marketing Strategy (SEO/PPC) for FashionSouk.com
Internet Marketing Strategy (SEO/PPC) for FashionSouk.com
 
ZARA Social Media Strategy
ZARA Social Media StrategyZARA Social Media Strategy
ZARA Social Media Strategy
 
Local Store Marketing Presentation
Local Store Marketing PresentationLocal Store Marketing Presentation
Local Store Marketing Presentation
 
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkDigital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New York
 
Zara Marketing Campaign Design
Zara Marketing Campaign DesignZara Marketing Campaign Design
Zara Marketing Campaign Design
 
Digital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion LabelsDigital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion Labels
 
Prada
PradaPrada
Prada
 
PRADA Marketing strategy
PRADA Marketing strategyPRADA Marketing strategy
PRADA Marketing strategy
 

Similar to Your social media action plan

Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for Success
CIVIC Digital
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
Rhode Island Coalition for the Homeless
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
University of Waterloo Stratford Campus
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
Shashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Atlantic Webworks
 
Kevin Green Strategic Communications
Kevin Green Strategic CommunicationsKevin Green Strategic Communications
Kevin Green Strategic Communications
Harvard Pilgrim Health Care Foundation
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Cambridge Community Television
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
Jenni Brand
 
Socialmedia associations
Socialmedia associationsSocialmedia associations
Socialmedia associations
Marc Campman
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
Jason Piasecki
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
Oren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
Oren Todoros
 
Lincolnshire Heritage Conference
Lincolnshire Heritage ConferenceLincolnshire Heritage Conference
Lincolnshire Heritage Conference
Lasa UK
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
Social Wants
 
Social media overview
Social media overviewSocial media overview
Social media overview
Social Wants
 
Social Media - How to start
Social Media - How to startSocial Media - How to start
Social Media - How to start
Adido
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
Sally Falkow
 

Similar to Your social media action plan (20)

Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for Success
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...
 
Kevin Green Strategic Communications
Kevin Green Strategic CommunicationsKevin Green Strategic Communications
Kevin Green Strategic Communications
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Socialmedia associations
Socialmedia associationsSocialmedia associations
Socialmedia associations
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Lincolnshire Heritage Conference
Lincolnshire Heritage ConferenceLincolnshire Heritage Conference
Lincolnshire Heritage Conference
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Social Media - How to start
Social Media - How to startSocial Media - How to start
Social Media - How to start
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 

Recently uploaded

Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
Mydbops
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Fwdays
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Fwdays
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
Tobias Schneck
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
ScyllaDB
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
HarpalGohil4
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 

Recently uploaded (20)

Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 

Your social media action plan

  • 1. Your social media marketing plan
  • 2. Darcie Tanner Condie Digital Media Geek CIVIC
  • 5. Respond to… Learn from... Engage with... Listen to...
  • 6. Today we are going to lead a conversation. We will discuss: About social media How to use Twitter, LinkedIn & Facebook for your business Developing an audience Developing a strategy Tools & applications
  • 7. Companies are desperately under-prepared to deal with the risks and opportunities associated with Facebook, Twitter and LinkedIn.” - AccountancyAge 5 Nov 09
  • 9. Social media begins and ends with listening; you need to enter the conversation to add value.
  • 10.
  • 11. Brands need to communicate to prosper.
  • 12. Social media is… A type of online media that expedites conversation as opposed to traditional media, which delivers content allowing readers/viewers/listeners to participate in the creation or development of the content.
  • 13. Social media is not… Social networking Social marketing
  • 14. Social networking is the building of connections among people who share interests, relationships or activities through a service such as a social networking site (i.e. Facebook, LinkedIn, Twitter).
  • 15. Social marketing is another marketing type completely and has been around for ages. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioural goals for social good.
  • 17. The difficulty with social media is the choice of which tools and how to use them correctly.
  • 18.  
  • 19. > 250 million members 59% users aged 18-44 1 billion types of content shared every week > 4 million users become fans of pages daily Facebook
  • 21. You can: Send updates Create polls Post events Advertise the page Convert visitors to fans Facebook
  • 22. FAQ: Should you set up a group or a fan page? Facebook
  • 23. Groups: Are you an organisation, charity or club? Groups allow bulk invites to be sent by admins and members. Groups are better for quick active discussions and attention. Facebook
  • 24. Pages: Are you a brand, celebrity or event? Fan pages are visible to unregistered users and are indexed. Pages are generally better for long term relationships. Facebook
  • 25. TIP: You do not need a Facebook account to set up a fan page. In fact, doing it on its own is better because your personal account won’t be tied your promotional page. Facebook
  • 27. Social Media isn't free, it costs time. Ensure you have resources and time to add new content and engage.
  • 28. Unique US users: 17 million 62% of users are 24 - 54 Share content (yours & others) with followers More than 90% are moderate to heavy users Twitter
  • 29. Enables: Access it on the go Real time news 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. Twitter
  • 30. With Twitter you: Put a human face to your company Engage in real-time conversations Gain immediate feedback Respond to questions and problems Twitter
  • 31. First steps: Consider your tone of voice Search for relevant users Listen and respond to others Be prepared to wait a while for results Enter into conversations Twitter
  • 32. Terms: Hashtags Trends RSS feeds Analytic tools Twitter
  • 34. The world's leading video sharing website YouTube 20 hours of content uploaded every Minute (28,800 every day) 16.6 million daily visitors 6 billion videos viewed a month
  • 35. YouTube Insight is a valuable tool: Age range/genders of viewers Views over time Where visitors are coming from See where people tuned in and out YouTube
  • 36. First steps: Test your audience with a sample video Embed it on your site, blogs and Facebook page YouTube
  • 37. Great for making contact with similar professionals It’s about connecting & building relationships 43 million registered users Extend your profile with feeds from your blog / website LinkedIn
  • 38. LinkedIn First steps: Create a personal profile Invite your contacts to connect Join the most active / relevant groups and discussions and participate Take part in LinkedIn Answers Create your own group
  • 39. Enables the information you want to come to you. Helps to organise and simplify following what is happening with your brand. RSS Provides a way to push information from to all your social platforms
  • 40. RSS
  • 41. Google reader PC: Feed Demon RSS Mac: NetNewsWire Tools:
  • 42. RSS Website YouTube Facebook Twitter Blog
  • 43. RSS Website LinkedIn Blog/Twitter
  • 44. Other Del.ic.ious Digg Wordpress Flickr Bebo Bebo MySpace Blogger Tumblr Friendfeed
  • 45. Offering Value: Offer something of value, and don’t fail to take part in the conversation.
  • 46. Something amusing or entertaining Some valuable information (e.g. a report) Advice or mentoring A discount Etc..
  • 48. Social Media is not about replacing other forms of communications, but to supplement them.
  • 50. Listen and learn: Before you start with social media you must... Observe your audiences’ social media habits Be aware of online dialogue related to your brand Look at your competitors’ social media footprint
  • 51. If you’ve ever done a regular marketing plan, it’s similar. Vision and Values Objectives Audiences Channels Evaluation
  • 52. Vision and Values: An example: Vox Motus Vox Motus Vision: To thrill audiences with exceptional experiences
  • 53. Vox Motus Values: Encourages and embraces new thinking in all areas of its work Aims to be creative and ground-breaking in every interaction Aims to create work of an exceptional standard Thrives on collaborative experiences Shares its passion for theatre
  • 54. Objectives: Objectives should be measurable, achievable and specific. In social media, it may be best to think in terms of: Brand awareness goals Campaign-specific goals Relationships with users
  • 55. The primary pilot project objective was to increase audience numbers, with a particular emphasis on 18-35 year olds, into the theatre to see Slick. Increase site traffic Generate a ‘buzz’ around Slick. Encourage interaction between the target audience and Vox Motus once Slick finished. Provide Vox Motus with the capacity to deliver future digital marketing campaigns of this style and scale for further theatre productions. An example: Vox Motus Vox Motus
  • 56. Audiences and Channels: 25 For each audience, create a sketch showing: Your website Social media channels you wish to use The interactions between them
  • 57. Create an architecture for each audience Vox Motus: Young People Vox Motus
  • 58. 28 Create an architecture for each audience Vox Motus: Professional Network Vox Motus
  • 59. Understanding the options: It pays to reign in your efforts and concentrate on your existing strengths. Before doing anything, ask yourself: 1) Does the strategy meet my objectives? 2) Does it play to my strengths (use existing assets)? 3) Is it good etiquette? 4) Does it provide value?
  • 60. Measuring Success Tailor your measures to your program and objectives 32 Two main types of activity: Awareness building Seeking conversions (sales, sign ups etc)
  • 61. Awareness Building Campaigns Measure depth of engagement, understand the audience Volume and reach (number of retweets, mentions etc) Demographic information Sentiment (is feedback positive) Level of engagement (how long did someone spend on your content) Measuring Success
  • 62. Call-to-Action Campaigns Measure the number of conversions Increase newsletter subscriptions by 10% per month Number sign ups to an event Sales Website hits Measuring Success
  • 63. Vox Motus: YouTube 35 By the end of September 2008 there had been 2,850 views of the YouTube videos, with 1,925 alone for the main trailer alone. Target demographic of 18 – 35 year olds accounted for just over 20% of the total viewing figures. Over 50% of users found the videos through an embedded player on another website. Vox Motus
  • 64. Vox Motus: Facebook The number of Fans currently sits at 407. There have been over 5000 views of the Facebook page. The 18 – 35 target age range accounts for 90% of the total users of the Facebook Page. Vox Motus
  • 65. Vox Motus: Blog As of Sept 09, there were 234 Visits and 439 Page Views on the Vox Motus blog. Usage of the Vox Motus website in the two months of the campaign was almost equal to the entire first six months of the sites existence. Vox Motus
  • 66. Tools: Some applications to help get you started & measure your success: Tweetdeck Twitter app for desktop Tweetie2 Preferre d iPhone client Twitterberry Reco mmended Blac kberr y client Tools
  • 67. Metrics: bit.ly Link tracker Google Analy tics Track ing us ers & activities Facebook Insights Trac king page/gr oup s tats Tools
  • 68. Darcie Tanner Condie Digital Media Geek CIVIC [email_address] www.civicuk.com @CivicUK @DarcieC Contact

Editor's Notes

  1. Today’s session: • An introduction to Social Media
  2. Me, Came to Civic after a 6month contract at C4 Developing, building & maintaining 38minutes.co.uk - a ning social networking site for digital innovation & gaming in Scotland & N. Ireland. Civic: A digital agency specialising in creativity and technology.
  3. Traditionally We’ve learned about brands and companies through Word-of-mouth Press reviews Advertising Social media has elements of each of these
  4. Massive audiences, accurately targeted64% of Internet users access some form of social media Global social network usage is said to exceed email usage (Neilsen) In April 2009 the average Briton spent 22 hours 20 minutes using social media channels Social media enables us to target campaigns and qualify leads in a way that TV never could
  5. Increasingly the consumer wants to: Engage with… Listen to… Respond to… Learn from… Organisations (charities, businesses, government…) and each other
  6. About social media How to use Twitter, LinkedIn & Facebook for your business Developing an audience Developing a strategy Tools & applications
  7. “ Companies are desperately under-prepared to deal with the risks and opportunities associated with Facebook, Twitter and LinkedIn.”
  8. Social media begins & ends with listening. You need to enter the conversation to add value. If you’re not where the people are, you’re not going to get your message across. Positive engagement can snowball. Sitting on your hands just gives you sore hands. Engaging with social media is like openly dealing with customers in a busy village market. Everyone can hear what you say, and your charm, fairness and other ‘personal’ attributes matter a great deal.
  9. Some brands are still struggling with the power of social media. It’s not a fad, it’s a fundamental shift in the way we communicate.
  10. Social marketing is another marketing type completely and has been around for ages. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for social good. Social media could be a part of this campaign, but is not the basis of a social marketing campaign.
  11. Social media could be a part of this campaign, but is not the basis of a social marketing campaign.
  12. The difficulty with Social Media is the choice of which tools to use and how to use them correctly. There are hundreds of social networks and it’s tempting to start tweeting, blogging and poking because everyone else is...but don’t.
  13. http://namechk.com/ http://socialmention.com/
  14. Facebook is a social networking site where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organised by city, workplace, and school or college. 1 billion types of content shared every week More than 250 million members 59% users aged 18-44 As of Dec 2009, users over the ages between 44 & 62 went up 15% since 2008. This generation also love Facebook far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile. Source: Deloitte
  15. You can: Send updates Create polls Post events Advertise the page Convert visitors to fans First steps: Ensure you have resources/time to add new content
  16. - Important for reputation management - Pages also allow stats, ads to promote page and have extra applications
  17. Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. The average age of a Twitter user is 31, which has remained stable over the past year. MySpace is now 26, from 27 and for LinkedIn it is now 39, from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.
  18. We’ll cover RSS feeds and analytic tools later in the presentation
  19. Create a personal profile: honest, and professional Get business cards at a meeting or event? Add them to your LinkedIn profile.
  20. Really Simple Syndication
  21. Brand network
  22. Professional Network
  23. • Put a human face to your company • Engage in real-time conversations • Gain immediate feedback • Respond to questions and problems
  24. We need to have our vision and values in mind if we’re to set objectives that serve them.
  25. We need to have our vision and values in mind if we’re to set objectives that serve them.
  26. Brand awareness goals E.g. Increase awareness, overall sense of favorability Campaign-specific goals E.g. increase the number of brand advocates (“followers” in Twitter), increase the number of inbound links to content on your website Continuity programs Social media is a mechanism for ongoing relations with your audience. This is just as true for your existing users / communities of interest.
  27. There will be a good level of awareness of the product in the UK Java community Measures: comments posted on all key blogger’s comments section, Twitter following increases 20% each month. Twitter mentions at 100/month. There will be a good level awareness among enterprise technology buyers Measures: 1000 LinkedIn users receive notification / related content each month until launch
  28. 1) Does the strategy meet my objectives? Does it meet my stated goals? If so, how do we measure it? 2) Does it use what we already do well? The most successful campaigns play to your strengths. If you have great content on your website that you’re giving away, fantastic. If you have a strong community offline, use them. If you can associate what you do with a major event, great. 3) Is it good form? Remember netiquette? Well its as essential as ever. Don’t irritate the community, or you’ll damage your brand. Take some time to understand the environment, and its ways, before venturing in. A good way of doing this is to start with a personal account and some low level activity, before launching your organisation's activity on the platform. 4) Does it create value? Its not good enough to announce: “We sell ball point pens, please come an buy”, on Twitter. People expect some value. Reward them with entertainment, valuable information, or humour. But remember (2). If jokes aren’t your strength, don’t waste your time.
  29. 1) Does the strategy meet my objectives? Does it meet my stated goals? If so, how do we measure it? 2) Does it use what we already do well? The most successful campaigns play to your strengths. If you have great content on your website that you’re giving away, fantastic. If you have a strong community offline, use them. If you can associate what you do with a major event, great. 3) Is it good form? Remember netiquette? Well its as essential as ever. Don’t irritate the community, or you’ll damage your brand. Take some time to understand the environment, and its ways, before venturing in. A good way of doing this is to start with a personal account and some low level activity, before launching your organisation's activity on the platform. 4) Does it create value? Its not good enough to announce: “We sell ball point pens, please come an buy”, on Twitter. People expect some value. Reward them with entertainment, valuable information, or humour. But remember (2). If jokes aren’t your strength, don’t waste your time.
  30. 1) Does the strategy meet my objectives? Does it meet my stated goals? If so, how do we measure it? 2) Does it use what we already do well? The most successful campaigns play to your strengths. If you have great content on your website that you’re giving away, fantastic. If you have a strong community offline, use them. If you can associate what you do with a major event, great. 3) Is it good form? Remember netiquette? Well its as essential as ever. Don’t irritate the community, or you’ll damage your brand. Take some time to understand the environment, and its ways, before venturing in. A good way of doing this is to start with a personal account and some low level activity, before launching your organisation's activity on the platform. 4) Does it create value? Its not good enough to announce: “We sell ball point pens, please come an buy”, on Twitter. People expect some value. Reward them with entertainment, valuable information, or humour. But remember (2). If jokes aren’t your strength, don’t waste your time.
  31. 1) Does the strategy meet my objectives? Does it meet my stated goals? If so, how do we measure it? 2) Does it use what we already do well? The most successful campaigns play to your strengths. If you have great content on your website that you’re giving away, fantastic. If you have a strong community offline, use them. If you can associate what you do with a major event, great. 3) Is it good form? Remember netiquette? Well its as essential as ever. Don’t irritate the community, or you’ll damage your brand. Take some time to understand the environment, and its ways, before venturing in. A good way of doing this is to start with a personal account and some low level activity, before launching your organisation's activity on the platform. 4) Does it create value? Its not good enough to announce: “We sell ball point pens, please come an buy”, on Twitter. People expect some value. Reward them with entertainment, valuable information, or humour. But remember (2). If jokes aren’t your strength, don’t waste your time.
  32. 1) Does the strategy meet my objectives? Does it meet my stated goals? If so, how do we measure it? 2) Does it use what we already do well? The most successful campaigns play to your strengths. If you have great content on your website that you’re giving away, fantastic. If you have a strong community offline, use them. If you can associate what you do with a major event, great. 3) Is it good form? Remember netiquette? Well its as essential as ever. Don’t irritate the community, or you’ll damage your brand. Take some time to understand the environment, and its ways, before venturing in. A good way of doing this is to start with a personal account and some low level activity, before launching your organisation's activity on the platform. 4) Does it create value? Its not good enough to announce: “We sell ball point pens, please come an buy”, on Twitter. People expect some value. Reward them with entertainment, valuable information, or humour. But remember (2). If jokes aren’t your strength, don’t waste your time.
  33. Tweetdeck Twitter app for desktop - follow groups, hashtags, mentions, dm’s, multiple accounts Tweetie2 Preferred iPhone client - multiple accounts and user friendly - you can add your bit.ly api to both of these Twitterberry Recommended Blackberry client
  34. Bitly allows you to track how many people click on the information you share by utilising their API. You can connect it to your twitter accounts and by using the application as a link shortener. - you can add the API into tweetdeck & tweetie2 to keep track of all your info Google Analytics Tracking users & activities - all you need is a google account and the ability to insert code into your website. - many applications, such as wordpress and blogger allow for this to be added or offer their own version. Even flickr has included an analytics tracker for pro users. Facebook Insights Tracking page/group stats - This comes standard when you set up a facebook page or group.