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Chris Pile
Driving Change Through Innovation
Birmingham, 16th September
Chris Pile
Head of Digital and Creative, NEC Group
Contents
• A bit about me
• Hip hop ballet
• How to spend £26m
• Making digital and physical sing together
• What next?
• ...
What’s at play in the journey?
!
!
pre-event
excitement
ticket purchase
initial
inspiration
seamless
customer journey
on the night
togetherness
Functional Em...
To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excite...
Entertain Inform Guide
What digital tools do we have at our disposal?
Entertain Inform Guide
Entertain
Guide
Inform
App
Social
Screens
Website
Email
PPC
!
To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excite...
What we're going to try and do next
Chris Pile
Chris.pile@necgroup.co.uk
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
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Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference

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Chris Pile, Head of Digital, NEC Group

Topic: Making The Physical & Digital World Work Together

- How do we marry-up our physical and digital platforms?
- A quick look at the digital platforms at our disposal
- Creating a clear purpose for each platform / channel
- How do we build and keep excitement for live events?
- How are things going to change in 2016?

Published in: Marketing
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Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference

  1. 1. Chris Pile Driving Change Through Innovation Birmingham, 16th September
  2. 2. Chris Pile Head of Digital and Creative, NEC Group
  3. 3. Contents • A bit about me • Hip hop ballet • How to spend £26m • Making digital and physical sing together • What next? • Questions
  4. 4. What’s at play in the journey? !
  5. 5. !
  6. 6. pre-event excitement ticket purchase initial inspiration seamless customer journey on the night togetherness Functional Emotional
  7. 7. To help enable a seamless customer journey from initial inspiration through to ticket purchase; then from pre-event excitement to on the night togetherness. seamless customer journey initial inspiration ticket purchase; pre-event excitement on the night togetherness.
  8. 8. Entertain Inform Guide
  9. 9. What digital tools do we have at our disposal?
  10. 10. Entertain Inform Guide
  11. 11. Entertain Guide Inform App Social Screens Website Email PPC
  12. 12. !
  13. 13. To help enable a seamless customer journey from initial inspiration through to ticket purchase; then from pre-event excitement to on the night togetherness.
  14. 14. What we're going to try and do next
  15. 15. Chris Pile Chris.pile@necgroup.co.uk

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