The document outlines various sales and marketing programs aimed at growing a company's network and sales, including an influencer program, social selling training, and personalization strategies. It provides details on some of the company's strategic account managers and their sales growth from 2019 to 2020, noting the overall program helped increase the company's sales reach by 29%. The document also touches on trends in data analytics, social selling, influencer marketing, and hyper-personalization.

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Data Analytics

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Trend Social Selling

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12. Partner &
customer talk
INFLUENCER PROGRAMM
“WHAT BRINGS THE FUTURE” PROGRAMM
LEVEL 4/CHALLENGER SALES PROGRAMM
WHAT IF SCENARIO PROGRAMM
KICK-ASS PRESENTATION TRAINING
SUB-SEGMENT PLANS
COMPETENCES APPROACH
INSPIRATION PROGRAMM
PRODUCT TRAINING
SEGMENT & REGIONAL ECO SYSTEM PLANS

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“Influencer marketing
enables brands to
connect to their audience
through voices they already
engage with and respect”

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Frenk Storm
Sales Director
1,9k eind 2019
2,4 eind 2020
Vincent van Mierlo
Strategic AM
700 eind 2019
800eind 2020
Robert van der Hulst
Strategic AM
2,1k eind 2019
2,8k eind 2020
Niels de Leeuw
Strategic AM
800eind 2019
1,1k eind 2020
The main goal of the program was to achieve 15% growth in the network of sales. Ultimately, the
reach grew by 29%!

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HOE REAGEER JIJ OP EEN CONNECTIEVERZOEK VAN EEN VREEMDE?

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Zou jij reageren?

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DATA HET NIEUWE GOUD?
DAT ZULLEN WE NOG WEL EENS ZIEN!

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Trend Hyper
personalisation

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WTF?!

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