COPYRIGHT © KICKAPPS     l    CONFIDENTIAL<br />
Today’s Agenda<br />2<br />1:00 – 1:30 Alex Blum, Opening Remarks<br />1:30 – 2:15 Alan Wolk, Your Brand is not my Friend<...
Skittish Financial Markets<br />3<br />Social Media Adoption<br />
4<br />Most Efficient and Effective Approach<br />• External and internal<br />• Fan communities<br />• Marketing and rese...
5<br />Now there’s an Expectation!<br />“93 percentof Americans believe a company should have a presence in social media, ...
What is KickApps?<br />KickApps provides social software on Demand<br />KickApps provides social CMS in the Cloud<br />6<b...
7<br />Key Differentiator:  Breadth of the Platform’s Capabilities<br />Profiles<br />Activity Feeds<br />Social Networkin...
Why we do it?<br />KickApps provides social software on Demand<br />KickApps provides social CMS in the Cloud<br />	Why we...
9<br />Accelerated Global Adoption<br />100,000+ Publisher Web Sites Live<br />500+ new sites going live every Week<br />3...
Ever-Improving Pedigree of Enterprise Clientele<br /><ul><li>As of today, enterprise-level deployments total nearly 600
During 2009, we added an average of 40-45 new enterprise deployments per quarter</li></ul>2006<br />2007<br />2008<br />20...
11<br />Who is using KickApps?<br />Publishing, Entertainment & Sports<br />Publishers / Magazines<br />Radio and Music<br...
12<br />Who is using KickApps?<br />Broadcasters & TV<br />
13<br />Who is using KickApps?<br />Corporate/Social Marketing, Communications and Collaboration<br />
14<br />Keys to Success:<br />Building Engaging <br />Social Media Experiences<br />
15<br />Create a Community Around Your Content<br />
16<br />Widgets; A Key for Contextual Integration<br />
17<br />Widgets; A Key for Viral Syndication of Activity & Content<br />
Social Video as an important Entry Point<br />18<br />Rate, Share, Favorite<br />UGC and Pro content<br />Comments<br />FB...
19<br />Push Activity on Facebook and Elsewhere<br />
What we are hearing from our Brand Customers<br />Should my social strategy involve doing something on the social web out ...
Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?<br />
What do Facebook/Twitter conversations on brands look like? Answer:  A lot of Noise<br />
H&R Block twitter page<br />23<br />Noise with the random customer dissatisfaction<br />
H&R Block Fan Page on Facebook<br />24<br />14,062 fans<br />
Create a Community Around Your Content, Products and Services<br />25<br />
H&R Block Social Ask and Answer Site <br />26<br />Registered Active Users: 134,580<br />HRB Tax Pros: 1052<br />Asked Que...
Little to NO context within the Social Web<br />27<br />Boulder Hotel Ad<br />Little relevance<br />Low CPM<br />
Food Network’s niche social network for FOODIES <br />28<br />Food and Wine lovers<br />25 to 40 year old demo<br />UGC co...
I see no evil<br />No one should be surprised by Facebook’s efforts to monetize our engagement with the service<br />The k...
30<br />The Power of Profile and Social Graph Data<br />KickApps Social<br />Graph Engine™<br />Marketing & Promotions<br ...
Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets<br />31<br />
32<br />Blum’s Law of Website Development<br />The second you launch is the second you want to Tweak<br />Your Resources<b...
Authoring & Customizing Video Players<br />A video player powered by a playlist<br />33<br />
Selecting & Integrating 3rd Party Apps<br />…at the click of a button<br />34<br />
Feed Builder: Manage feeds<br />Listing all feeds for this account with preview at right<br />
Feed Builder: Create a feed without being a DBA<br />A point-and-click interface for building RSS/Atom/XML feeds<br />
37<br />Focus on: Feed Manager<br />Point-and-Click Feed Building Powering Dynamic Players<br />
Breaking Through the Hype: Real Social Media Strategies for Brands<br />Social strategies for the greater social web (FB, ...
39<br />Deployments<br />KickApps Live<br />
40<br />Growing and Energizing Their Audiences<br />
41<br />Creating Communities Around Their Editorial Content<br />Listening to their Audience<br />
42<br />Socializing Their Brands<br />
43<br />Extending the Fan Experience<br />
44<br />Customizing Video Players & Syndicating Video<br />
45<br />Thank You<br />
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KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum

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This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/

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KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum

  1. 1. COPYRIGHT © KICKAPPS l CONFIDENTIAL<br />
  2. 2. Today’s Agenda<br />2<br />1:00 – 1:30 Alex Blum, Opening Remarks<br />1:30 – 2:15 Alan Wolk, Your Brand is not my Friend<br />2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen<br />3:00 – 3:15 Break<br />3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce<br />4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership<br /> <br />5:00 – 6:00 Open Leadership book signing on the third floor<br />                Networking<br />
  3. 3. Skittish Financial Markets<br />3<br />Social Media Adoption<br />
  4. 4. 4<br />Most Efficient and Effective Approach<br />• External and internal<br />• Fan communities<br />• Marketing and research<br />• Customer and<br /> partner support<br />• Knowledge sharing<br />• Product innovation and<br /> crowd sourcing<br />Grow and create<br />new Revenue Streams<br />Grow your<br />Audience or Fan Base<br />Obtain Deeper<br />Employee Relationships<br />and more efficient Collaboration<br />Establish<br />Deeper Brand Loyaltywith customers and partners and gain New Insights<br />
  5. 5. 5<br />Now there’s an Expectation!<br />“93 percentof Americans believe a company should have a presence in social media, while an overwhelming 85 percentbelieve a company should not only be present, but also interact with its consumers via social media.”<br />2008 Cone Business in Social Media Study, September, 11-12, 2008<br />
  6. 6. What is KickApps?<br />KickApps provides social software on Demand<br />KickApps provides social CMS in the Cloud<br />6<br />
  7. 7. 7<br />Key Differentiator: Breadth of the Platform’s Capabilities<br />Profiles<br />Activity Feeds<br />Social Networking<br />Widget Studio<br />Polls & Contests<br />Photo Sharing<br />Messaging<br />Member Management<br />Q&A (“IdeaStorm”)<br />Comments & Ratings<br />Page Builder (CMS)<br />Premium Video<br />Community Search<br />Member to Member Messaging<br />File Sharing<br />(e.g., PDF, DOC, XLS, PPT, etc.)<br />Media Management <br />Points and Levels<br />Classifieds<br />Internal Communication<br />Groups<br />Blogging<br />Media Sets<br />Feed Builder<br />Video Sharing<br />Events<br />Audio Sharing<br />Message Boards<br />Insights<br />Social Bookmarking<br />
  8. 8. Why we do it?<br />KickApps provides social software on Demand<br />KickApps provides social CMS in the Cloud<br /> Why we do it?<br /> “We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”. <br />8<br />
  9. 9. 9<br />Accelerated Global Adoption<br />100,000+ Publisher Web Sites Live<br />500+ new sites going live every Week<br />30% coming from Overseas<br />
  10. 10. Ever-Improving Pedigree of Enterprise Clientele<br /><ul><li>As of today, enterprise-level deployments total nearly 600
  11. 11. During 2009, we added an average of 40-45 new enterprise deployments per quarter</li></ul>2006<br />2007<br />2008<br />2009<br />10<br />
  12. 12. 11<br />Who is using KickApps?<br />Publishing, Entertainment & Sports<br />Publishers / Magazines<br />Radio and Music<br />Sports<br />
  13. 13. 12<br />Who is using KickApps?<br />Broadcasters & TV<br />
  14. 14. 13<br />Who is using KickApps?<br />Corporate/Social Marketing, Communications and Collaboration<br />
  15. 15. 14<br />Keys to Success:<br />Building Engaging <br />Social Media Experiences<br />
  16. 16. 15<br />Create a Community Around Your Content<br />
  17. 17. 16<br />Widgets; A Key for Contextual Integration<br />
  18. 18. 17<br />Widgets; A Key for Viral Syndication of Activity & Content<br />
  19. 19. Social Video as an important Entry Point<br />18<br />Rate, Share, Favorite<br />UGC and Pro content<br />Comments<br />FB Connect<br />Syndication<br />
  20. 20. 19<br />Push Activity on Facebook and Elsewhere<br />
  21. 21. What we are hearing from our Brand Customers<br />Should my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services.<br />Social Media inventory is all the same and it’s low value or toxic for my Brand. <br />Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do? <br />20<br />
  22. 22. Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?<br />
  23. 23. What do Facebook/Twitter conversations on brands look like? Answer: A lot of Noise<br />
  24. 24. H&R Block twitter page<br />23<br />Noise with the random customer dissatisfaction<br />
  25. 25. H&R Block Fan Page on Facebook<br />24<br />14,062 fans<br />
  26. 26. Create a Community Around Your Content, Products and Services<br />25<br />
  27. 27. H&R Block Social Ask and Answer Site <br />26<br />Registered Active Users: 134,580<br />HRB Tax Pros: 1052<br />Asked Questions: 98,922<br />Answered Questions: 89,122<br />New Products & Services<br />Insight<br />
  28. 28. Little to NO context within the Social Web<br />27<br />Boulder Hotel Ad<br />Little relevance<br />Low CPM<br />
  29. 29. Food Network’s niche social network for FOODIES <br />28<br />Food and Wine lovers<br />25 to 40 year old demo<br />UGC content<br />Premium CPM’s<br />
  30. 30. I see no evil<br />No one should be surprised by Facebook’s efforts to monetize our engagement with the service<br />The key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook.<br />Facebook connect<br />Facebook Open Social Graph – Like button<br />29<br />
  31. 31. 30<br />The Power of Profile and Social Graph Data<br />KickApps Social<br />Graph Engine™<br />Marketing & Promotions<br />Customers<br />Intelligent Advertising<br />Prospects<br />Members<br />CRM<br />Product Development<br />Fans<br />Editorial Programming<br />Partners<br />
  32. 32. Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets<br />31<br />
  33. 33. 32<br />Blum’s Law of Website Development<br />The second you launch is the second you want to Tweak<br />Your Resources<br />KickApps Supports You<br />KickApps<br />Platform<br />KickApps Client Solutions<br />3rd Party Agency or<br />Developer<br />
  34. 34. Authoring & Customizing Video Players<br />A video player powered by a playlist<br />33<br />
  35. 35. Selecting & Integrating 3rd Party Apps<br />…at the click of a button<br />34<br />
  36. 36. Feed Builder: Manage feeds<br />Listing all feeds for this account with preview at right<br />
  37. 37. Feed Builder: Create a feed without being a DBA<br />A point-and-click interface for building RSS/Atom/XML feeds<br />
  38. 38. 37<br />Focus on: Feed Manager<br />Point-and-Click Feed Building Powering Dynamic Players<br />
  39. 39. Breaking Through the Hype: Real Social Media Strategies for Brands<br />Social strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand.<br />Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates.<br />Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base.<br />38<br />
  40. 40. 39<br />Deployments<br />KickApps Live<br />
  41. 41. 40<br />Growing and Energizing Their Audiences<br />
  42. 42. 41<br />Creating Communities Around Their Editorial Content<br />Listening to their Audience<br />
  43. 43. 42<br />Socializing Their Brands<br />
  44. 44. 43<br />Extending the Fan Experience<br />
  45. 45. 44<br />Customizing Video Players & Syndicating Video<br />
  46. 46. 45<br />Thank You<br />
  47. 47. 46<br />Alex Blum<br />CEO<br />alex@kickapps.com<br />(212) 730-4558<br />

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