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Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference

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Neil Collard, Managing Director, e3

Topic: Leveraging digital trends for maximum marketing impact

- What is really next – personalisation, content, CRM, CRO? Exploring the innovation curve
- How should you operate so that the customer is always at the centre
- What are the skills needed to leverage trends

Published in: Marketing
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Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference

  1. 1. Why behave like a small company? At the current churn rate, 75% of the S&P 500 will be replaced by 2027. Small companies have habits, cultures and ways of working that give them an advantage over their larger rivals. *Who wants to join the
  2. 2. Yodel Customer Lab - Example Find process
  3. 3. 0 5 10 15 20 25 30 35 40 45 50 Full Service Digital Branding Public Relations Mobile Website design and build Direct Marketing Events and Experiential Integrated Advertising Creative

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