This document outlines Kent Valentine's approach to digital strategy in three steps: 1) Prioritize tasks using the Eisenhower Matrix to determine urgency and importance of actions. 2) Define key elements of a digital strategy including vision, objectives, measures of success, target audiences, and content needs. 3) Create a narrative to guide the digital strategy and make improvements.

1. Digital Strategy:
From 0 to 1
@kentvalentine
Kent Valentine
kent.valentine@drawgroup.com

2. ?
why
bother

9. urgency
importance

10. urgency
importance
Eisenhower Matrix

11. urgency
importance
action
Eisenhower Matrix

12. urgency
importance
action
delegate
Eisenhower Matrix

13. urgency
importance
action
delegate
plan
Eisenhower Matrix

14. urgency
importance
action
delegate
plan
discard
Eisenhower Matrix

15. urgency
importance
action
delegate
plan
discard
Eisenhower Matrix

16. A
B
C
D
E
F
G
H
I
J
KL

17. A B C D E F G H I J K L

18. vision
objectives
measures
audiences
actions
needs
functionality
success
content

19. vision

20. objectives

21. success
Photo © Disney (Kent Phillips, photographer)

22. measures
atarom - http://ataromocd.blogspot.co.uk/

23. audiences

24. needs

25. actions
Photo by Rezik Teebi

26. content functionality

27. business requirements audience needsactions

28. vision objectives measures audiences actionsneeds contentsuccess functionality

29. vision objectives measures audiences actionsneeds contentsuccess functionality

30. IRL

31. IRL

32. CREATING
NARRATIVE
CREATING
NARRATIVE

35. making things better
@kentvalentine
Kent Valentine
kent.valentine@drawgroup.com