Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gez Smith - Agile Marketing - Birmingham Marketing Conference

398 views

Published on

Gez Smith, Digital Marketing Manager, Lloyds Banking Group

Topic: Should Marketers Become Agile?

- How the Internet may have changed everything you thought you knew about marketing, from strategy right through to execution
- Why the ‘big idea’ approach marketers used to use is no longer a good fit for the digital marketing environment
- How Agile software development principles can be used to allow marketers to explore their changed environment with reduced cost, reduced risk and increased value
- How to move Agile from being a philosophy to something practical you could start using straight away

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Gez Smith - Agile Marketing - Birmingham Marketing Conference

  1. 1. Gez Smith Driving Change Through Innovation Birmingham, 16th September
  2. 2. Brizzlebornandbred on Flickr CC BY-ND 2.0
  3. 3. Johnloo on Flickr CC BY 2.0
  4. 4. Daily Standup Storytime Sprint Review RetrospectiveSprint Planning
  5. 5. The 2015 State of Scrum Report – Scrum Alliance
  6. 6. As A… I want to… So that…
  7. 7. bunnypicnic.co.uk/book

×