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Gez Smith - Agile Marketing - Birmingham Marketing Conference


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Gez Smith, Digital Marketing Manager, Lloyds Banking Group

Topic: Should Marketers Become Agile?

- How the Internet may have changed everything you thought you knew about marketing, from strategy right through to execution
- Why the ‘big idea’ approach marketers used to use is no longer a good fit for the digital marketing environment
- How Agile software development principles can be used to allow marketers to explore their changed environment with reduced cost, reduced risk and increased value
- How to move Agile from being a philosophy to something practical you could start using straight away

Published in: Marketing
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Gez Smith - Agile Marketing - Birmingham Marketing Conference

  1. 1. Gez Smith Driving Change Through Innovation Birmingham, 16th September
  2. 2. Brizzlebornandbred on Flickr CC BY-ND 2.0
  3. 3. Johnloo on Flickr CC BY 2.0
  4. 4. Daily Standup Storytime Sprint Review RetrospectiveSprint Planning
  5. 5. The 2015 State of Scrum Report – Scrum Alliance
  6. 6. As A… I want to… So that…
  7. 7.