An infographic with the results of our digital marketing survey which was conducted Jan/Feb 2019, and presented at Citywire's Digital Marketing workshop on 7th March 2019.

1. D I G I T A L M A R K E T I N G 2 0 1 9
s u r v e y r e s u l t s
How often do you
post onto your social
media accounts?
8%
32%
60%
Daily
Weekly
Fortnightly
13%
11%
Is your social media
strategy integrated with all your
marketing campaigns?
76%
Yes
No
I don't have
a social media
strategy
21%
4%
34%
41%
Do you have the support of a graphic
designer and/or videographer?
Videographer
Graphic
Designer
Both
None
Which social media platforms
does your company
consistently/regularly use?
45%
34%
14%
8% 8%
Linkedin
Twitter
Facebook
Instagram
Other
(Youtube, Xing)
What is your
monthly budget size
for social media?
13%
12%
8%
4%
9%
£0-£50
£50-£100
£100-£500
£500-£1000
£1000+
What are your
social media KPIs
based on?
28%
12%
38%
Brandawereness
Leadgeneration
New
business
20%
4%
What is the normal turnaround time for
compliance to approve your posts?
76%
Hours
Days
Weeks

2. Source: 47 Responses to the “Citywire 2019 Digital
Marketing Survey” January - February 2019
8%
32%
60%
Do you struggle to prove
the ROI on social media?
Yes No
62% 38%
Do you have a dedicated compliance
person to review your social media posts?”
Yes No
52% 48%
WHAT’S THE MOST BURNING QUESTION
YOU HAVE ABOUT ABOUT SOCIAL MEDIA IN
THE ASSET/FINANCE INDUSTRY?
Teach how is important save money Should we be doing more? Find followers,
capacities of persons involved in the company How to grow engagement Ad fraud
How can compliance rules differ on Social Media channels for AM? How to ENGAGE?
How to create a brand identity via social media when marketing to institutional investors
How to target according to product with small budget Why? Resource planning
Value of provided thought leadership to potential leads Improving interest and quality of
content so that postings are more 'must-read' Future impacts and synergies to improve
investments decisions: Social Media, Google and A.I. How to differentiate between retail
and institutional readers/content? Compliance regulations How can we make it easier
to target the right audiences without having to create separate channels for communication?
How could I use the influencers? What will be the rule, in the future about the AI?
Which channels are really relevant? Hard to justify a strategy beyond LinkedIn but are we
wrong and should we be active on Twitter, Instagram, etc...? Why the adoption rate is too
low in this industry? Can we make effective use of Facebook within asset management?
How far into Social Media can Finance go without “encroaching” - ie LinkedIn is fine, but
Facebook, Instagram? Getting customers is not easy there Can’t get enough space
or time to understand customers Youth only follows the trends Compared to low
cost consumer goods marketing, how can an investment management company reasonably
create new business through Facebook ads? What is social media really used for in asset
management? It’s hard to imagine it can generate a significant amount of business/new leads
so is it just about brand presence and awareness?