Robert Davis Personal Brand Canvas

1. PERSONAL BRAND EXPLORATION
Robert Davis
Project & Portfolio I: Week 3
August 23, 2019

2. Robert Davis was born in Tuscaloosa, Alabama and
graduated from American Christian Academy in 2012.
After High school, he, moved to LosAngeles California
where he attended the American Academy of Dramatic
Arts and also the New York film Academy of LA. After
several years in Los Angeles, Robert picked up and
moved back home to his home town. He attended three
semesters in business school at the University of
Alabama until he started to help write, produce and be a
lead in the movie The Fight Within which was picked up
and distributed by Sony Pictures. Robert then went on to
get a job with New Vision Innovative Marketing, where
he is the Digital Media Director. Robert decided to attend
Full Sail University to obtain his degree in Digital
Marketing within the next few years.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search marketing Strategist
• Producer
• Film/Video Editor
The Creator Archetype - is all
about Innovation and being able to
realize a vision, hone your skills,
and promote individuality. You use
these traits to make your clients feel
curious, inspired, and engaged.
Digital Marketing for Feature films/Entertainment media

4. • DEMOGRAPHICS: 75% male
dominant, 25-50 located
anywhere in the United States.
• PSYCHOGRAPHICS:
Individuals who enjoy creating
films, games, music or anything in
the entertainment business.
People with a creative mind who
just need help accomplishing their
vision.
• IDEAL AUDIENCE MEMBERS:
JULIEN NOBLE, VP of
international marketing Warner
Brothers. JIM GALLAGHER, EVP
animation marketing warner
brothers.
Producers, Directors and marketing strategist in the film industry
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Begin working on creating a wireframe for my own
company
‣ Reach out to old contacts in LA and ATL to see
what type of projects they are working on and is
they have any type of a marketing project.
Mid Term: (2025)
• Worked on marketing campaigns for at least 5 indie films
and have assisted with one feature film.
‣ Help create a leading company that help with
struggling directors to get the promotional
marketing they need for their films.
Long Term: (2040)
• Have a production company of my own that allows me to
source my own projects and manage my own marketing.
‣ Have a professional team of individuals working
with me, which will allow me to focus on creating
my own films.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Systems Adobe Photoshop 92%
Adobe Systems Adobe Premier Pro 87%
Critical Thinking 77%
Speaking 85%
SOFTHARD
Tele communications 5%
Hypertext markup language HTML 7%
Coordination 66%
Monitoring 70%
SOFTHARD

7. I help professional Media/Entertainment
companies get the marketing they deserve
by Bringing creativity and innovation to the
world of digital marketing through social
media, content creation and brand
management.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years in the film industry (all aspects)
• 4 years + in SEO, SMM, graphic design,
and editing
Education:
• Photoshop, Premier Pro, Google
analytics, Google Adwords.
• Digital Marketing B.S., Full Sail University (Exp. 2020)
Awards:
• High school most likely to succeed
• National Dove award for christian film
“The Fight Within”

9. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Robert Davis
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. BRAND POSITION
Success is no accident. It is hard
work, perseverance, learning, sacrifice and
most of all, the love of what I do that
separates me from competitors.
ROBERT DAVIS

11. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”;
15 min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25
yrs of experience in rodeo industry; family man that
upholds Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

13. Fullie Salen
You know how the rodeo fanbase has been
gradually slipping over the past decade? Well,
what I do is produce personal brand stories that
entertain and inspire American families to celebrate
remarkable feats of bravery within professional bull riding. In fact, after
serving 10 years as a U.S. Marine, I produced a short film that helped a
local cattle feed store increase their brand awareness online by 500% in just
one month. Customers often referenced my video as the reason they
decided to shop at the retail store.
“

14. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
PBR. (2019). PBR Company Page on Glassdoor. Retrieved
April 14, 2019, from https://www.glassdoor.com/Overview/
Working-at-PBR-EI_IE22119.11,14.htm
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/marketing/social-media-
coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019,
from https://www.linkedin.com/company/professional-bull-
riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from https://
www.rodeocommittees.org/events/2019/2019-global-rodeo-
conference
SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
April 14, 2019, from https://www.silverspursrodeo.com/event-
schedule/