A brief overview of my Goals and where I plan to go in the coming months and years.

1. PERSONAL BRAND EXPLORATION
Kevin Lee
Project & Portfolio I: Week 1
November 7, 2021

2. IDENTITY
Kevin Lee is a unique brand of an
upcoming brand were ideas and
dreams are expressed freely in a
safe and understood place.
Growing up the rural south and
being raised by a single
Grandparent helped me to better
understand how to navigate the
world.

3. PROFESSION
Potential Job Titles:
• Public Relations Specialist
• Marketing Specialist
• SEO Specialist
BRAND ARCHETYPE - With an
emphasis on quality and attention to
detail. I best exemplify the Rebel
and Creative archetypes by thinking
outside of normal content practices.
Content Specialist for Marketing

4. Youth, Teens, and Businesses
TARGET AUDIENCE
Jordan Bryant-Williams
Outreach Plan:
• Will contact the individual via email and LinkedIn about the
opening position
• Become more visible and in the workforce pool.
Red Mountain Events Inc.
Creative Circle
Outreach Plan:
• Gather a larger connection base on LinkedIn.
• Contact to this company will be made via LinkedIn
• Following Graduation, contact will be explored via phone
and email about the job opening.
Digital Marketing Specialist
Gary Wu Outreach Plan:
• Communicate via email and phone via text/voice
• After Graduation, contact will be made to this person for
intern and mentorship
Chief Executive Of
fi
cer at
TotalMax Homes
Entry Level Marketing Coordinator

5. GOALS
Short Term: (Immediately After Graduation, YEAR 1)
• Get placed in a successful career
fi
eld opening.
‣ Get Hired
‣ Establish a signi
fi
cant online presence.(via
LinkedIn, Personal Website,
Mid Term: (YEAR 1-2)
• Gain experienced in all types Marketing practices.
‣ Become pro
fi
cient in HTML, PhotoShop, and
Adobe Suite)
‣ Join a professional Marketing Association
Long Term: (YEAR 3+)
• Develop brand speci
fi
c practices to separate my
brand from others.
‣ Increase social media followings on all branded
accounts.
‣ Use custom brand speci
fi
c wording and styles for
promoting and networking.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
SEO Optimization
SOFT
HARD
Novice / Adept / Expert
Image/Video Editing Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web platform development
SOFT
HARD
Novice / Adept / Expert
Editing Software Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I promise to create exciting content to further
grow my brand, express myself and develop
creative skills.
PROMISE

8. CREDENTIALS
Work Experience:
• Walmart: Self Check Out Host
• Sam’s Club: Customer Service Specialist
• Applebee’s: ToGo Specialist
• Waitr: Delivery Driver
Education:
• Certi
fi
cate of Digital Marketing
• Full Sail University (2021)
Awards:
• Applebee’s: Top Store in Region by Volume
• Walmart: Employee of the Month
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Zoë O
Industry Experience:
• 1 year
Education:
• NYU
Leadership Experience:
• Ceti
fi
cate of Management
• Bumble
Skills and Pro
fi
ciencies:
• Campus Director
Kevin Lee
Overall Online Presence:
• 500+ connections with 2,000+ followers
• Proven track record.
• Grade: 99 out of 100
Industry Experience:
• ~ 3 months
Education:
• Full Sail University(2021)
Leadership Experience:
• Sectionleader in Highschool
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• 1 connection with 0 followers
• No professional headshot or webpage
• Grade: 50 out of 100

10. COMPETITION
Jacob Dorfmeister
Leadership Experience:
• Honors
• Air Force
Kevin Lee
Industry Experience:
• 11 months
Education:
• University of Oklahoma Class of 2023
Skills and Pro
fi
ciencies:
• Leadership
• Research
Overall Online Presence:
• 400+ connections
• Professional headshot.
• Grade: 99 out of 100
Industry Experience:
• ~ 3 months
Education:
• Full Sail University(2021)
Leadership Experience:
• Sectionleader in Highschool
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• 1 connection with 0 followers
• No professional headshot or webpage
• Grade: 50 out of 100

11. BRAND POSITION
For individuals who need a spark of creative
inspiration and
fl
air, I provide creative consulting
with superb customer service because everyone
deserves to get their dreams brought to life no
matter their vision.
“KOOLSCO”
-REBEL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Strategies Summit for Public Agencies In
Government
• December 2021 | Online/TBA
• Internet Marketing Association
‣ 2022 - TBA
Digital Marketing
• Primary Content: Posters, Videos, and Photos. I plan to
become a Content creator for the arts and modeling long term.
• Primary Tools: Sites such as TikTok, Instagram, and Twitter
will be used. Adobe Suite, WordPress and Canva will be my
primary tools starting off.
• Website: My digital portfolio site will serve as a primary base of
contact and as a visual resume for my clients
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have had a very tough time attempting to
fi
nd a
knowledgeable mentor. No successful encounters to date.
Formal Education
• Full Sail University(2021)
Technical Skills
• SEO - 2020
• Adobe Software - 2021
• Microsoft Of
fi
ce -2019
Soft Skills
• Communication
• Customer Service
• Time Management
• Speech Recognition

14. YOUR NAME
If you are ever in need of professional content creator, I can create the same
results in half the time. In fact if you, look at my website you will see how I can
fi
t your style.
“

15. REFERENCES
Cardona, L. (n.d.). What is branded content? de
fi
nition, advantages & examples. Cyberclick. Retrieved November 7, 2021, from https://www.cyberclick.net/numericalblogen/what-is-branded-content-de
fi
nition-advantages-and-examples.
Feldman, B. (2014, March 24). Make a name for yourself: 11 personal branding power tips. Social Media Today. Retrieved November 7, 2021, from https://www.socialmediatoday.com/content/make-name-yourself-11-personal-branding-power-tips.