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- 1. PERSONAL BRAND EXPLORATION Dakota Adams Project & Portfolio I: Week 3 March 21, 2020
- 2. Dakota Adams was born and raised in Pittsburgh, Pennsylvania and graduated from Penn Hills High School. He soon went to full sail university for entertainment business management he has 4 full years of retail experience and 9 months of manger experience. He has 5 years of customer services experience. He has quality skills such as time management, Leadership and ability to coach, communication service skills. He is also good with multitasking& decision making. He is able to work independently and, in a group, and he is a quick learner. He can also able to work under pressure and he has great computer and internet skills. When he is done with school, he wants to be an entertainment company owner of a company called Dacoda Entertainment that pertains to movies. He wants to produce movies and write movies he has company he looks up to like lions gate Tyler Perry studios and the MCU and Disney. IDENTITY
- 3. PROFESSION Potential Job Titles: • Account executive • Communications director • Media relations specialist Hero Archetype -. Based on my hero archetype. I will be able to overcome anything I have to deal with in my profession regarding obstacles during all my assignments from all three jobs. Public relations specialist
- 4. • DEMOGRAPHICS: primarily 80% male ,35-50 white men single and married living in the greater NY area. • PSYCHOGRAPHICS: Enjoys volunteering for local charities and mentoring others. • IDEAL AUDIENCE MEMBERS: Dan zimmerman director/human resources showtime networks, Montana MacLachlan event marketing and communication manager microsoft, Jennifer Cooper global head, media and communication industry strategy and solutions microsoft Recruiters & Hiring Managers at showtime networks and Microsoft TARGET AUDIENCE
- 5. Short Term: (Immediately After Graduation, 2020) • Land an entry-level publicist. Mid Term: (2025) • Marketing and communications manager Long Term: (2040) • Sr. director of public relations and communications Goals
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Leadership 70% Wordpress 60% Microsoft excel 50% Time management 80% SOFTHARD CRM Software 10% WordPress CMS 60 Professional Writing 50% Public Speaking 30% SOFTHARD
- 7. I promise to build a community that will allow people to express themselves and how they feel during their creativity. PROMISE
- 8. CREDENTIALS Work Experience: • 8 years in retail management • 3 years of PR planning Education: • Penn hills high school general studies • Entertainment business management Full Sail University (Exp. 2021) Awards: • Honor roll
- 9. COMPETITION Dan zimmer Industry Experience: • Director, human resources • Vice President, people experience • Recruiting director, director talent management • Founder/principal • Senior director human resources • Human capital consultant • Director, global staffing (chemrura) • Consultant- leadership development • director, human resources • Manager, human resources • Director, human resources Education: • University of Pennsylvania • Teachers college, columbia university Leadership Experience: • Performance management 72 endorsements • Organization design 36 endorsements • Human Resources 54 endorsements • Employee relations 55 Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Dakota Adams Overall Online Presence: • 500+ connections • Great picture • 10 recommendations Industry Experience: • 8 years in retail management • 3 years of PR planning Education: • Penn hills high school • Entertainment business management Full sail university Leadership Experience: • 8 years of retail management Skill and proficiencies: • Leadership • Public speaking • Professional writing Overall Online Presence: • I have 10 connections • A good picture • No recommendations
- 10. COMPETITIONJennifer Cooper Industry Experience: • Global head, media and communications industry strategy and solutions. • Consumer technology association • Global head media and communications industry growth & marketing, adobe systems. • Founder and principal • Founder and CEO • Executive director, business development • Co-founder, CRO • Dir, var and regulated industry sales Education: • Harvard business school • University of California, Davis- graduate school of management • Golden gate university, school of law • San Francisco state university Noteworthy Experience: • Bay area chapter member of the board Skills and Proficiencies: • Strategy 99+ • Strategic partnership 94+ • Digital Media 84+ Dakota Adams Overall Online Presence: • 500+ connections • Good picture • 5 recommendations Industry Experience: • 8 years ion retail management • 3 years of PR planning Education: • Penn hills high school • Entertainment business management full sail university Leadership Experience: • 8 years of retail managements Skills and Proficiencies: • Leadership • Public speaking • Professional writing Overall Online Presence: • I have 10 connections • A good pictures • No recommendations
- 11. BRAND POSITION By Showing off how great I am at public speaking abilities. DAKOTA THE PUBLIC SPEAKER ADAMS Dakota the public speaking adams
- 12. NETWORKING & MARKETING Industry Events & Organizations • Consumer technology association’s CES ‣ 12-18-19| las Vegas, NV • PRWeek Awards ‣ 3-21-19| new york city, NY • Cannes Lions ‣ 6-17-19 | Cannes, France Digital Marketing • Video about me and what my brand is all about. • Primary Tools: FB and Instagram -will over 100 promo videos • Website: Full Sail digital portfolio site to showcase school work such as featured projects.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing pro with at least 20 yrs of experience in public relations ; family man that upholds Christian values, Jan. 2024 Formal Education • Complete high school diploma penn hills high school • Entertainment business management at full sail university Technical Skills • Set up free HubSpot CRM; complete all CRM courses through HubSpot Academy, Dec. 2021 • SEO Foundations - Lynda.com, May 2020 • WordPress 5 Essential Training - Lynda.com, May 2021 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, mar. 2020 • Business Writing Principles - Lynda.com, Oct. 2020 • Join local Clubs and regularly attend monthly events, starting jan. 2020 • Impromptu Speaking - Lynda.com, July. 2020
- 14. Dakota Adams For me being in public relations I will maintain a favorable and public image for a company or and organization. I will shape the image for any company I work doer and handle the organizations needs. “