The document discusses mom bloggers as an important demographic for marketing, with a $2.4 trillion buying power. It describes who mom bloggers are, their motivations which include free products, income, community and having a voice. It provides tips for companies on finding and engaging with mom bloggers, including researching influential bloggers, connecting on a personal level, providing value through the relationship, and promoting the partnership. Developing genuine relationships with mom bloggers can lead companies to their happily ever after of increased sales and engagement.

1. Happily Ever After…
Happily Ever After… Mom Bloggers
Acquisition via
MamaBear Technology Conference
April 20, 2012
Jeana Lee Tahnk
Writing – Public Relations – Consulting

2. $2.4 Trillion
Buying
Power
Why Mom
Bloggers?
Jeana Lee Tahnk
Writing – Public Relations – Consulting

3. WhoWho are Mom
Are Mom Bloggers? bloggers Their Motivation?
What’s and what do
•
otherwise, vast as varied they want? samples
Commonality: they are moms; • Free product
• Income
• Working moms and SAHMs
• Fostering a sense of community
• Product reviewers, couponers, daily
life, topics-based (food, fitness, green • Building an audience and having a
living, crafts, adoption, twins, etc.)
voice
• Paid --> unpaid and everything in
between
• Sharing experiences

4. Before You Start, Look in the Mirror…
Looking good?
• Key messages for your brand
• Long-term goals
• Overall communications strategy
Are you ready for a
relationship?
• Have an elevator pitch?
• Approaching launch
• Product nearing or at completion
Jeana Lee Tahnk
Writing – Public Relations – Consulting

5. Finding the Research, Research, Research
Right Match… `
• Hire a PR agency to do the work
• Work with reputable blog networks
(Federated Media, Glam, Clever Girls)
• Work with a blogger to guide you
• Nielsen Power Moms, Babble 50
Reaching Out
• Don’t spray and pray
• Keep it focused and pithy (and get her
name right!)
• Connect her to your brand
Make a Connection
• Start the lines of communication
• Be transparent – let her know her value
to you
Jeana Lee Tahnk
Writing – Public Relations – Consulting

6. Getting the Most
From the Relationship…
1. It’s not you, it’s me
2. Engage with me as part of your business
3. Get me excited to tell, not sell
4. Stuff is good – people LOVE free stuff
5. Keep the conversation going
6. Let the world know that we’re together
Jeana Lee Tahnk
Writing – Public Relations – Consulting

7. Final Thoughts…
Happily Ever After…
Final Thoughts
• Keep it personal Acquisition via Mom Bloggers
MamaBear Technology Conference
• Keep it relevant April 20, 2012
• Keep it engaging
• Keep it valuable
Jeana Lee Tahnk
Writing – Public Relations – Consulting