Guy Kawasaki is a venture capitalist, blogger, public speaker and former evangelist for Apple. He helped sell Apple's concept and products to developers in the 1980s. Now he blogs frequently, tweets constantly with over 800,000 followers, and is very active on Facebook, LinkedIn and Google+. He writes books on success and social media. His latest, Enchantment, discusses influencing others ethically. He teaches that businesses need evangelists and experts in social media.

1. Who is
Guy Kawasaki?
Answer: Venture Capitalist, Blogger,
Public Speaker and Former Evangelist for
Apple
Presentation by Kaelan and Danielle

2. Evangelist? Like these guys?

3. No. Like this Guy:

4. Guy’s Background
• Guy is a Japanese American
• Born in Honolulu, Hawaii in 1954
• His mother was a housewife and
his father was fireman, broker and
state senator
• His favorite subject in school was
English. He credits AP English
teacher, Harold Keables with
teaching him how to write and
edit, and inspiring him
throughout his career

5. So What’s This Guy Done?
• Guy received a BA in psychology from Stanford, an
MBA from UCLA, and an honorary doctorate from
Babson College
• First job: Nova, a jewelry company, where he learned
how to sell
• Joined Apple in 1983 spent four years selling the
company’s concept and product to developers
• Guy left in 1987 and founded software companies,
wrote, spoke, and consulted

6. Guy, Continued
• Returned to Apple in 1995, during a tough time for the
company, to maintain and reinvigorate the Mac ‘cult’
• A few years later, left Apple again to found several more
companies including:
– Garage Technology Ventures, a venture capitalist group, and
– Alltop, an online magazine rack
• Has written 10 books on how to be successful, including
Enchantment: The Art of Changing Hearts, Minds, and
Actions

7. What Makes this Guy a Social Media Giant?
• He applies social psychology lessons to business
problems
– Understands the process of changing hearts, minds
and actions
– Knows how important the emotional aspect is
• He understands that social media has changed
the marketing world order:
– Power comes from the bottom up, and
– You have to plant as many seeds as possible

8. What is Guy’s Social Media Presence Like?
Guy is All Over the Place…
Guy Blogs: Guy blogs on a variety of topics like social
media, business practices, how to be enchanting, and
thing that he thinks are cool
• How to Change the World, A practical blog for
impractical people
http://blog.guykawasaki.com/#axzz1rraMNHQS
• Open Forum
http://www.openforum.com/connectodex/how-to-
change-the-world

9. What is Guy’s Social Media Presence Like?
• Guy Tweets… A LOT! Guy says that he
probably spends 4 to 5 hours a day tweeting
• Guy uses twitter as a marketing tool
opposed to a social network
• Guy follows everyone that follows him, he
retweets to gain maximum exposure, he
tweets about everything and anything he
thinks will interest people, he uses
ghostwrtiers, and he tweets using several
different twitter tools like twhirl and
tweetdeck
• You can follow Guy - @GuyKawasaki is
followed by more than 840,000 people,
@Alltop has more than 50,000
people, and @Guysreplies is followed by
more than 3,000 people

10. What is Guy’s Social Media Presence Like?
• Like twitter, Guy uses Facebook as a marketing
tool, but he also posts personal things like
pictures of his family, vacations, and fans
• Guy has posts several times a day, everyday
• Guy has more than 4,000 friends and 164,000
subscribers on Facebook
• Guy is on Linkedin and his profile is
pretty impressive
http://www.linkedin.com/in/guykawasaki, but he
blogs that is wasn’t always that way. Guys writes,
“If you’re going to use LinkedIn, you should put
some effort into your profile. My original one
reflected a minimal amount of effort. For
example, many of my current and past affiliations
were missing, and I did not craft good descriptions
of what I stand for. This incompleteness made my
profile ineffective for networking.”

11. What is Guy’s Social Media Presence Like?
• Guy LOVES Google+, in fact
he loves it so much, he wrote
a book on it… he even
compares it to Macintosh!
• According to Guy, it is the
best and most underutilized
social media platform
• Guy posts approximately 20
times a day

12. Where is Guy Now?
• Guy is married and has four kids
• He is the CEO of Alltop, a virtual “magazine rack” that
helps you find the best blogs and websites on topics
that interest you and share them with your friends
• He is the Co-founder of Garage Venture Technologies,
a capital venture company
• He is an Advisor to more than ten companies including
StumbleUpon, Slideshare, and Tweetmeme
• He does speaking engagements all over the world on
enchantment, innovation, entrepreneurship,
evangelism, technology, and marketing

13. What is Enchantment?
• Enchantment is Guy’s 10th book, published in
March of 2011
• Enchantment talks about how to successfully
influence people’s thoughts and behaviors, while
maintaining your ethics
• Enchantment is based around 10 key points, including:
1. Be Likeable – Smile, “Dress for a tie”, or dress like
your audience, and have a good handshake
2. Achieve Trustworthiness – This happens when you
trust others, be a baker not an eater, and default to
yes
3. Get Ready – Create something ‘DICEY’ Deep,
Intelligent, Complete, Empowering, and Elegant,
Make something short and sweet, and use salient
points

14. What Can We All Learn from Guy?
1. To be successful in any business you need to
be enchanting
2. All Companies Need Evangelists
3. Become a subject matter expert on social
media tools
4. Work on your public speaking skills– they are
critically important