Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Building Blocks for a Successful Social StrategyAngela Connor
You’re in the midst of 2013 planning, and you know you need a thoughtful social strategy that lines up with your business goals. Cue Capstrat SVP/Group Director Angela Connor, a nationally recognized author and blogger, with a live webinar sharing best practices for developing smart strategies and integrating social across your organization.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
How to Use Publicity to Grow Your StartupJoy Schoffler
Presented by Leverage PR and Startup America, this presentation provides great tips on how to use publicity to grow your startup. This presentation also discusses to to raise crowdfunding capital with publicity.
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummitPam Moore
social media plan, Random Acts of Marketing & Social Media (RAMs) Keynote presented by Pam Moore at iSummit in Orlando, Fl. RAMs will eat every last morsel of ROI if you're not careful.
Digital Advocacy: Using Social Media to Engage your CommunityAmplifi
Digital Advocacy is an approach to engaging your audience online and inspiring them to take action around your brand, issue or cause. This is my brief intro to Digital Advocacy from the HCPRA 2011 Conference in Ottawa.
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
As nonprofit organizations adopt cloud for basic productivity and database needs, the role of the"technology staff" must shift. Today, IT staff must engage with management and users to understand business needs and manage systems rather than hardware. We will discuss this changing role and how nonprofit leaders can prepare to successfully manage the new IT landscape, and the responsibility of managing data sources, understanding data integration and how this can affect the organization.
I don't know about you, but vanilla CSS always leaves me wanting more. It's a fairly simple language, can do some pretty powerful things, but after a while.. well, it can become rather tedious to work with. Enter Sass: Syntactically Awesome Stylesheets. Sass is a CSS meta-language and precompiler that makes the prettification of your website a breeze by adding invaluable features of more traditional programming languages. In this session, we'll jump right in to the Sass workflow and cover all the key game changers - nesting, variables, mixins, inheritance, and directives. We'll also cover some of the gotchyas, tools and extensions, and tips for organization and coding standards.
Prepared for self.conference at COBO Hall in Detroit, Michigan on May 30, 2014.
Updated for CodeMash January 2015.
Updated for Detroit Craftsman Guild March 2016.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Building Blocks for a Successful Social StrategyAngela Connor
You’re in the midst of 2013 planning, and you know you need a thoughtful social strategy that lines up with your business goals. Cue Capstrat SVP/Group Director Angela Connor, a nationally recognized author and blogger, with a live webinar sharing best practices for developing smart strategies and integrating social across your organization.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
How to Use Publicity to Grow Your StartupJoy Schoffler
Presented by Leverage PR and Startup America, this presentation provides great tips on how to use publicity to grow your startup. This presentation also discusses to to raise crowdfunding capital with publicity.
Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummitPam Moore
social media plan, Random Acts of Marketing & Social Media (RAMs) Keynote presented by Pam Moore at iSummit in Orlando, Fl. RAMs will eat every last morsel of ROI if you're not careful.
Digital Advocacy: Using Social Media to Engage your CommunityAmplifi
Digital Advocacy is an approach to engaging your audience online and inspiring them to take action around your brand, issue or cause. This is my brief intro to Digital Advocacy from the HCPRA 2011 Conference in Ottawa.
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
As nonprofit organizations adopt cloud for basic productivity and database needs, the role of the"technology staff" must shift. Today, IT staff must engage with management and users to understand business needs and manage systems rather than hardware. We will discuss this changing role and how nonprofit leaders can prepare to successfully manage the new IT landscape, and the responsibility of managing data sources, understanding data integration and how this can affect the organization.
I don't know about you, but vanilla CSS always leaves me wanting more. It's a fairly simple language, can do some pretty powerful things, but after a while.. well, it can become rather tedious to work with. Enter Sass: Syntactically Awesome Stylesheets. Sass is a CSS meta-language and precompiler that makes the prettification of your website a breeze by adding invaluable features of more traditional programming languages. In this session, we'll jump right in to the Sass workflow and cover all the key game changers - nesting, variables, mixins, inheritance, and directives. We'll also cover some of the gotchyas, tools and extensions, and tips for organization and coding standards.
Prepared for self.conference at COBO Hall in Detroit, Michigan on May 30, 2014.
Updated for CodeMash January 2015.
Updated for Detroit Craftsman Guild March 2016.
Kevin Lockett, Host/Producer of the Digital Life with Kevin Locket (Digitalkev.com) podcast presented a workshop on podcasting for the members of WebSigCleveland.org in Cleveland, Ohio--October 17, 2015
A honest, humorous, behind the scenes look at the lessons learned while trying to build a team of 'Innovation Agents' in a Fortune 500 company. Take heed!
Presented at CodeMash 2015. By Joseph Ours
Joseph's presentation is based on the book "Thinking Fast and Slow" where Nobel Prize winner Daniel Kahneman introduces two mental systems, one that is fast and the other slow. Together they shape our impressions of the world around us and help us make choices. System 1 is largely unconscious and makes snap judgments based upon memories of similar events and our emotions. System 2 is painfully slow, and is the process by which we consciously check the facts and think carefully and rationally. System 2 is easily distracted. System 1 is wrong quite often. Real-world examples that demonstrate how the two systems work are that pro golfers will more accurately putt for par than they do for birdie regardless of distance and people will buy more cans of soup when there is a sign on the display that says “limit 12 per customer."
How can you stand out from a crowd of candidates who all know how to interview well? You bring a 30/60/90-Day Sales Plan.
Your 30/60/90-Day Sales Plan is proof that you can not only talk the talk, you can walk the walk. You’ll show that you have a strategy, backed by your research on the company and the job, that will have you ringing the cash register in no time. But…not all plans are equal.
This 30/60/90-Day Sales Plan is the result of continually refining and improving the plans of thousands of candidates over 12 years of Peggy McKee’s career as a sales and marketing recruiter.
The 30-60-90 Day plan will allow you to impress the hiring manager with your skills, initiative, and creative thinking.
Click this link:
http://careerconfidential.com/30-60-90-day-plan-how-to-create-and-use-it-to-knock-their-socks-off-in-the-job-interview/
Voor veel projecten is er een website, er wordt gewerkt met nieuwsbrieven. Het is veel ‘zenden’ van informatie. Er valt iets groots te melden, er is wat besloten, er valt ergens een vlag uit te hangen, en dat wordt dan wereldkundig gemaakt. Daarnaast zijn er veel voorlichtingsavonden voor nieuwe projecten, of wordt er gestreefd naar burgerparticipatie: dmv ontmoetingen en workshops bestaat de mogelijkheid om ideeën in te brengen over allerlei soorten onderwerpen. Deze vormen werken goed.
Een nieuwe ontwikkeling in de wereld van communicatie zijn de social media. LinkedIn, Hyves, Twitter, Youtube en andere vormen van sociale netwerksites zijn ook bij de provinciale medewerkers steeds meer bekend. Deze netwerksites worden nog niet, of nog niet veel, gebruikt voor werk. Om dat te kunnen doen moeten mensen er eerst wat low profile ervaring mee opgedaan hebben. Met vacaturefilmpjes op Youtube, de groepen bijvoorbeeld van LinkedIn, Het internationale vriendjesforum van Facebook, of met Twitter en een aantal bekende collega’s elders bij de overheid.
Hoe ga je om met deze nieuwe media?
Deze presentatie gaat in op de digitale middelen die je in projecten in kunt zetten. Dusdanig dat het aansluit bij je vertrouwde project- of communicatieproces.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
This template was contributed by Hootsuite's talent acquisition team for their HROS case study, "Inside #HootsuiteLife: How We Built Our Employer Brand Playbook"
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Grow Your Business with Social Media MarketingKiKi L'Italien
KiKi L'Italien is the founder and CEO of Amplified Growth, a DC-based digital media consultancy specializing in SEO, inbound marketing, and social media for associations and nonprofits. She also serves as CMO for startup app developer Cannonball Projects.
Launching Salesforce Communities: Flipping the Switch and Making them WorkSalesforce.org
In this webinar, we’ll go over basics of activating a Customer Community, customizing it, and inviting your first Community Members. But building a healthy community is about more than just “flipping the switch,” we’ll also share key lessons learned from the team that launched the Power Of Us HUB, the online community for Salesforce.com Foundation customers.
Similar to BVU Technology and Communications Summit Plenary Powerpoint (20)
Nonprofits are using email marketing to build support, rally volunteers, and give donors faster, easier, and more efficient ways to contribute.
Join us to learn best practices to strengthen your email marketing.
This presentation covers the best way to:
• Structure and send your emails
• Write compelling subject lines
• Segment and maintain your lists
• Analyze your campaigns for effectiveness
Presentation by Fathom for Tech4Good Cleveland which is an informal local group to network with colleagues and collaborate, educate, brainstorm and share best practices regarding technology in the nonprofit world. Participation in Tech4Good Cleveland events and access to its resources is entirely free. Tech4Good Cleveland is program of NTEN: The Nonprofit Technology Network. NTEN provides nonprofit professionals with technology trainings, research, and a vibrant and supportive community.
Keep Up with the Demands of IT Security on a Nonprofit BudgetBVU
The technical requirements facing nonprofits are challenging and complex due to budgetary constraints, and the demands for secure and reliable access to data regulators, clients, donors, and board members. We will explore different tools non-profits can leverage for better IT security practices that won't break your IT budget, including cloud based anti-virus solutions, Intrusion Detection and Prevention Systems, and data backup in the cloud. Additionally, you will learn how tools built within Office 365 (available for free to qualified nonprofits from Microsoft), such as Email Encryption and Mobile Device Management, enable non-profits to operate more efficiently and securely.
The Northeast Ohio Business Community Impact Survey was conducted by BVU: The Center for Nonprofit Excellence and Crain’s Cleveland Business in February 2015. The survey was widely distributed by both parties through email and social networks. All Northeast Ohio Businesses were invited to participate.
We hope you find this information useful whether you are looking to benchmark, enhance or establish your community involvement efforts.
Moves management is based on the premise that
being able to effectively track and measure activity
from prospects to donors will yield results for your
organization for years to come.
- Finding opportunities for cultivation
- Forecasting gift income
- Becoming focused and goal oriented
- Developing a strategy for each donor opportunity
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
24. CRAWL WALK RUN FLY
How Networked Is Your Nonprofit?
Leader and employees
use social sporadically
but is not connected to
strategy or objectives
Does not use outsiders
Socially Engaged
Leaders/Staff but not a
formal or consistent
strategy or presence
connected to
objectives. May use
outsiders linked to
campaigns.
Lack of social
media
ambassadors,
inside or outside
Formal Ambassadors
Strategy that uses both
insiders/outsiders and is
strategically connected to
objectives. Provides
training, support, collateral
materials, and measures
results.
25. Share Pair: Where’s Your Organization Now?
• Is your organization at
crawl, walk, run, or fly?
• What do you need to do
to improve to get more
impact?
26. If they are already using social media, why not leverage?
The Brand Presence Is Not Enough!
27. Objective Value
Increase employee engagement
by x% by end of fiscal year
Improves internal communications, collaboration
Improves loyalty, buy-in to mission
Decreases burnout and turnover
Recruit XX number of social
media ambassadors by launch of
campaign
Free up communications staff time for more strategic
planning versus doing
More gets done
Less burden on existing volunteers or staff
Change in attitude and
increased trust in your
organization xx% by the end of
the fiscal year
Percentage likely to volunteer or donate increases
Improve engagement with
stakeholders xx% by the end of
the fiscal year
Better feedback and ideas for innovation
Better understanding of attitudes and perceptions of
stakeholders
Why Have Board and Staff Use Personal Brands on Social Media
33. Turtle
• Profile locked down (or not present)
• Share content with family and personal friends
• Little benefit to your organization/professional
Jelly Fish
• Profile open to all
• Share content & engage frequently with little censoring
• Potential decrease in respect
Chameleon
• Profile open, curated connections
• Engagement Strategy: Purpose, Audience, Persona, Tone
• Increased thought leadership for you and your organization
Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)
What Kind of Social Animal Are You?
39. Board Members As Social Media Ambassadors: Support, Activate
• Survey of social media use
• Review guidelines
• Training sessions
• Stories
• Brand collateral
• Brand social media
• How to support with
personal social media
accounts
• Fun Contest
• Activate and Support for
specific campaigns
40. Steps
1: Buy In 2: Guidelines
3: Support 4: Activate
Insiders
41. Summary: Leading on Social Media
• Success happens by taking the right incremental step to
get to the next level, but keep moving forward
• Use social media as a part of your organization’s
leadership strategy
• Scale your organization’s social culture with a living
social media policy
• Allow staff to leverage their personal passion in service
of your strategy
61. 61
1. Every company/org. is a media company
2. Build loyal audiences with shared values
3. Content helps you understand interests and intent at scale
4. Insights are everywhere
5. We are the product
6. Diversified revenue streams feasible
What can we learn from this case study?
Content is a digital asset which drives engagement and insights.
64. 64
Model to Build Relationships at Scale
Understand Interests and Intent
Content
Engagement Insights
65. 65
7 Steps to Help You Think Like a Publisher
Position Your Content as a Digital Asset
1. Set goals and document your strategy
2. Develop a (Content Marketing) mission statement
3. Select editorial theme and stick to it
4. Develop content asset(s) and channel(s)
5. Make an appointment with your audience
6. Schedule, share and repurpose
7. Measure and optimize
66. 66
Let’s Focus on Four
Passion, Commitment and a Unique POV
1. Set goals and document your strategy
2. Develop a (Content Marketing) mission statement
3. Select editorial theme and stick to it
4. Develop content asset(s) and channel(s)
5. Make an appointment with your audience
6. Schedule, share and repurpose
7. Measure and optimize
67. 67
2.) Content Marketing Mission Statement (think like a publisher)
Passion, Commitment and a Unique POV
1. Who’s the Target?
2. What’s Delivered?
3. Outcome for the Audience?
68. 68
3.) Stick to an Editorial Theme
Consistency of Message is Key!
69. 69
Strong Opinions and Original Research
It’s the only thing that matters!
Source: Andy Crestodina, CMWorld 2016
71. 71
Live Video Streaming Elevates Engagement
Source: Marketo Infographic,How to Captivate Your Audience and Broadcast Your Brand with Live Video
Based upon Research
76. 76
Live Testing to Understand What Resonates
Twitter Analytics Helps Your Refine Messaging
77. 77
1. Every company/org. is a media company
2. Build loyal audiences with shared values
3. Content helps you understand interests and intent at scale
4. Insights are everywhere
5. We are the product
6. Diversified revenue streams feasible
Key Takeaways
Content is a Digital Asset
78. 78
“It happens around the edges”
Seth Godin
THANK YOU!
Jeff Leo Herrmann
@JeffLHerrmann
79. Tales from the Dark Side…
[ Things Nonprofits Should Know RE: Tech Funding ]
Leon A. Wilson; Chief Technology & Information Officer
85. What are “board members” common
perceptions about IT and technology needs?
What about Technology?
86. Nonprofit Board Challenges / Deficiencies:
• Few Sr. IT Leaders sit on a board
• In the for-profit sector just 1% of directors have any
technology background at all. Imagine what the
percentage is for nonprofits?
• Act as if all the operational efficiencies, cost savings
and organizational empowerment seen in for-profit
orgs don’t apply to nonprofits.
What about Technology?
87. • Boards aren’t used to spending much time on tech issues
• Traditionally, they’re more concerned with financial, legal
exposure, executive activities and public policy / relation
matters
What about Technology?
88. • When there is discussion regarding technology around the
board table how often is it at the strategic level rather than
operational level? (i.e. requesting permission to spend money
for tech, such as new workstations; fiduciary focus)
What about Technology?
89. So what’s your board’s IT IQ?
Let’s take a test!
What about Technology?
90. Board IT IQ Quiz:
1. What percentage of board members have a technology
background?
2. How much time is spent strategically discussing technology
at board meetings?
3. Does your board have a committee who’s responsibility is to
explore the use of technology for the nonprofit?
4. Is technology only viewed as a operational overhead budget
line item or a strategic initiative?
What about Technology?
91. Board IT IQ Quiz:
5. Do board members as a whole have access to technology
subject matter expertise when needed?
“Board IT IQ”
What about Technology?
93. What about Technology?
What can be done to increase a Board’s IT IQ?
1. Board Development:
• Explore opportunities to diversify the board’s cumulative
skillset by recruiting new board members with
technology backgrounds
• Conduct annual / semi-annual board training
opportunities on pertinent technology topics
2. Board Structure:
• Establish a technology committee focused on exploring
the strategic and operational use of technology for the
nonprofit
94. What about Technology?
What can be done to increase a Board’s IT IQ?
3. Board Access to Expertise:
• Retain the expertise of a external technology consultant /
firm that board members can consult with as needed.
4. Strategic Planning:
• Develop a technology strategic plan for the board to
govern and track initiatives
5. Map Technology to Mission:
• Speak mission language; tie technology to the org’s
mission in a more relevant manner
97. What about Technology?
Like serving steak on a trash can lid verses
on a platter….It’s all in the presentation!!!
98. • When technology grants are being presented as an
operational initiative rather than a strategic social impact-
driven initiative (i.e. upgrading a website, implementing a CRM
or hardware) then how is that aligned with the yours’ and the
funders’ social mission?
What about Technology?
102. All about improving the operational,
programmatic, financial and /or
organizational capacity of an organization.
103. For example:
• How is this grant increasing your capacity to meet
the needs of the community you’re serving?
• How is this grant positioning your nonprofit to
handle and increase demand on your services or
address a projected uptick in work?
• How will this grant position your organization for
expanding into new lines of services / programs
valuable to the community?
104. The Million dollar Question:
• How is this grant aligned
with the funders existing
community interests?
That is, making
demonstrable impact in
their funding areas?
112. What about Technology?
“It can be used to collect data on communities for
municipalities and neighborhood revitalization orgs to
develop strategic plans for improvements”
114. What about Technology?
“It can unchain outreach workers to work directly in
the field servicing their communities while still having
access to information and information gathering”
116. What about Technology?
“Or easily and quickly serve as a communication
lifeline between nonprofits and their community for
important and informative information dissemination”
117. The better you’re at with answering this
question, the better off you’ll be!
121. • Just like you, we are a 501c3 Nonprofit
• Capacity building organization
• Workforce development in technology for at-risk-youth
• Providing IT Services to Nonprofits since 2003
• Serving 100+ NGO’s with Managed IT Services nationally
• Network engineering and implementation nationally
• 600+ Office365 Assessment & Implementations globally
• VoIP Phone Services nationally
• Data Analytics and Support Services
Solutions.Integration.Support.
122. DIRECTOR OF TECHNOLOGY SERVICES
Linda Widdop
I manage all aspects of client relations for Tech Impact
including educating nonprofits about technology solutions. I
work with local, regional and national partners to provide the
nonprofit community with increased knowledge of technology
through speaking engagements.
I have been using Office 365 since it was first introduced and
have helped over 600 nonprofits get on board with it.
I’m an obsessed birdwatcher and head coach for a women’s ice
hockey team when I’m not helping nonprofits get on board
with cloud computing.
linda@techimpact.org
125. Non Profit Technology Adoption Over Time
0
2
4
6
8
10
12
2000 2005 2007 2010 2012 2013 2014 2015 2016
Nonprofit Business
126. Why The Sudden Spike?
0
2
4
6
8
10
12
2000 2005 2007 2010 2012 2013 2014 2015 2016
Nonprofit Business
Hint: it’s in the sky, puffy and looks like this
127. • Nothing to own
• Low cost
• Rapid deployment
• Ability to scale
• Availability
• Mobility
• Security
• Backup/Disaster Recovery
• Ability to use less powerful
clients
How Does Cloud Impact Nonprofits?
127
128. How can Cloud be Affordable?
One Word - Competition
–Internet bandwidth, speed, pricing
–Data Center Infrastructure in place
–Cloud solutions developed for commercial use
–Vendors want market share
–Philanthropic commitment
128
129. Moving from In-house to Cloud
• Hardware/software/licensing –
CAPEX:
– Major expense
– Can be funded
– Capitalized/Depreciated
• Using Cloud – OPEX
– Constant subscription cost
– Adjusted based on usage
– May not be funded (considered same
as utilities)
130. IT Expense Example
Expense IT Support Hosted Cloud
Server Purchase $2,000+ $0 $0
Server $100+ per month $300+ per month $0
Server outages Varies Rare Never
Email Exchange support $100+ per month,
spam filter $2/mailbox/month,
backup $100+/month
Exchange support $100+ per month,
spam filter $2/mailbox/month,
backup $100+/month
$0
File storage $0, plus backup costs $1/GB/month $0 - ?? Depending on volume
133. Why Does Cloud Advance Nonprofit Performance?
1. Mobility – users gain access to information hosted on cloud, accessed
by wifi or mobile device
2. Agility – subscribe to cloud systems paying for usage. Vendors upgrade
and adapt to customer requests eliminating the need to replace in-
house server and systems.
3. Metrics – data systems tuned to provide dashboards and flexible
reporting
134. Benefits of Cloud Computing
• Availability
– Access from anywhere
– Host provides SLA
– Business Continuity and Disaster recovery
• Security
– Provider responsible for physical hardware, operating
system, application security
– User/group permissions set by admin
– All information stored in one location – not emailed
around
• Reduces Capital Expenses
– No more server purchases!
• Scalable
– Add users and data on the fly
134
135. Benefits of Cloud Computing
• Eliminates or reduces maintenance costs
– No more servers to maintain!
• Better collaboration
– Work on the same doc/data with coworkers
• Agility
– Ease of adoption
– Pay as you go, move when something better comes along
• Access to Cutting Edge Technology
– Vendors are faster to market
– Competition drives down pricing
– Initial investment is reduced
135
141. How Tech Impact Can Help
• Strategic Technology Planning – work with your team to create a
plan that aligns tech with mission/business goals
• Tech Consultation – specific to cloud solutions available through
Techsoup
• Office 365 Implementation
• Ongoing Support
• Analytics and Report Generation
http://techimpact.org/our-services/
142. Thank You!
Contact Linda Widdop, Director of Technology Services for more information
linda@techimpact.org | (215) 557-1559 x 111
143. TechSoup: Leveraging Product Donations &
Services
Kathryn Svobodny
TechSoup Program Director
ksvobodny@techsoup.org
159. Idealware is Here to Help!
We offer impartial, practical, research-based knowledge resources.
160. Filling an Urgent Need
As a non-techie, it is great to find such depth of
information written in easy-to-understand—but not
oversimplified—language. I trust that the folks at
Idealware will present all the angles I need to
consider in an unbiased and honest way.
-Rachel I. Crossot, United Cerebral Palsy
"Idealware is filling an urgent need in the
sector by giving organizations unbiased
and well-researched information on the
tools available to them."
-Ami Dar, Executive Director, Idealist
162. Three Kinds of Resources
Approachable, yet not over-simplified.
Articles comparing
tools and offering
tips and insights
Detailed reports
and workbooks
Online and live
training
163. “A Few Good Tools” and Expert Series Articles
• Websites
• Managing Constituents
• Email
• Social Media
• Graphics & Multimedia
• Events & Meetings
• Collaboration
• Fundraising
• Advocacy
• Back Office & Operations
• How to Choose Software
164. Free Detailed Comparison Reports
In-depth reports provide detailed, research based comparisons
of different software packages
165. Hands-On Workbooks
Workbooks to guide staff through complicated strategy creation.
•Donor Management Systems
•Social Media Policy
•Social Media Strategy
•Data Driven Decisions
•Peer to Peer Fundraising
•Integrated Communications
167. With the Help of a Huge Contributor Base
Hundreds of nonprofit technologists have contributed to
Idealware articles and research
168. Upcoming Seminars
10 Tips for Measuring Programs Through Data
November 2, 1:00-2:00pm Eastern | Free
Data Management Toolkit
5 Tuesdays starting November 8, 1:00-2:30 Eastern
Tech Tools for Managing Virtual Teams
December 8, 1:00-2:00pm Eastern | Free
169. Sign Up for our eNews to Hear About New Resources!
www.idealware.org