MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Mohammad Hijazi
A quick overview of the social media tools and tips that NGOs and organizations can use to create a strategy.
A version of this presentation was given on April 1, 2013 during the Hadeer NGO Conference in Beirut.
For more information or to request a consultation, kindly email me on mhijazi@onlinecollaborative.org
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Mohammad Hijazi
A quick overview of the social media tools and tips that NGOs and organizations can use to create a strategy.
A version of this presentation was given on April 1, 2013 during the Hadeer NGO Conference in Beirut.
For more information or to request a consultation, kindly email me on mhijazi@onlinecollaborative.org
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
This is a fun 45-minute presentation I did for the Lincoln, NE chapter of the American Marketing Association. Covers five steps to effective personal branding. Also references unicorns and Mr. Peanut.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
This is a fun 45-minute presentation I did for the Lincoln, NE chapter of the American Marketing Association. Covers five steps to effective personal branding. Also references unicorns and Mr. Peanut.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Utilize social media networking to make your business more social. Learn how to craft a social media marketing strategy that will help generate more leads for your business and establish its digital presence. This deck covers the origins of social media, how to plan a social media strategy, and how to successfully implement it across your organization. Taught by David Meiselman of Actifio.
Devět cest, jak přesvědčit šéfa, aby se zamiloval…do PRPavlína Louženská
Určitě to znáte. Něco jste si v PR oddělení vymysleli. Možná jste to dotáhli až před board; možná jste na to dostali i rozpočet. Ale když dojde na lámáním chleba, šéf nikde. Nemá čas psát sloupky, blogy nebo odborné články, brání se mluvit s novináři, a nedej pane Bože, abyste po něm chtěli fotky, videa nebo profil na LinkedIn nebo Facebook. Co dělat, když se zástupcům firmy nechce do PR? Jak uspět v digitálním věku, kdy celý úspěch vaší strategie záleží na komunikačních dovednostech vašeho managementu? Devět strategií obrany, devět podob strachu, devět typů motivace, jak vašeho šéfa pochopit, podporovat a dlouhodobě angažovat do PR aktivit. Protože bez zapojení managementu většina PR strategií skončí zklamáním; a protože bez kvalitní komunikace neexistuje leadership.
Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th Apr...Pavlína Louženská
MediaTalk 12th April 2011 is an event organized by Media Education CEE. The one on 12th April was focused on PR with special emphasis on the Czech market.
Petr Majerik, Zenith OptiMedia, MediaTalk 11th January 2011Pavlína Louženská
MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
Martina Kemrová, T-Mobile, MediaTalk 11th January 2011Pavlína Louženská
MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
David Henderson: Messages, Brand Journalism workshop 14-15th April 2011
Adam Zbiejczuk, Ataxo, MediaTalk 11th January 2011
1. Social Media in 2011
Few words on why it is important
to understand the changing
nature of communication - and
how not to get hurt while trying...
2. We hear too much about social media
• First: forget about the word
media and forget about
pushing your message
• Second: listen to what
others have to say about
you - and learn something
• Third: use every channel -
including your social
presence - to help your
customers and make them
happy
• Fourth: really mean it,
donʼt just talk about it -
simply do it with passion
Be honest, talk to your customers with
respect as if they are your friends. Treat
them the way you want to be treated.
3. What is ROI of a satisfied customer?
• Internet marketers tend to believe
in numbers. It is important, but
stories are more. You donʼt need to
know exact number of people that
got your message - you need to
know why you tell them what you
tell them and what it will make them
do.
• You have to build trust and thatʼs a
lengthy process. Itʼs still about
money in the end, but it takes time
to get there.
• Gains: PR, marketing, product
testing and development, customer
care, monitoring, HR ... and sales.
If you canʼt be a love • Risks: caught lying, facing trolls,
receiving the tough love, finding thr
brand, be a trustful partner necessity of innter changes.
and a helping friend.
4. Are you ready to talk?
• Webmarketing is no longer a
position that is here to spend your
media budget in PPC and banners.
• If so - youʼre on the wrong train.
• Ideally, every employee is your
social media evangelist.
Trust your own people, • Learn from Zappos, Best Buy
(Twelpforce) or Starbucks.
donʼt defame or pretend • Agencies can certainly help - but
your own people must take part in
the conversation. The higher, the
wider - the better.
• Webmarketing should have a
strong tie to customer care. Your
company should become social to
the insides.
5. What Facebook is not about
• We see too often leading managers to learn
about Facebook in the most stupid way: from
lifestyle magazines. They donʼt have it
themselves, but their kids do, so they go there
for the advice and often get a crippled image of
what social media is. Everybody has a “different”
Facebook.
• Number of fans is one of the most deceiving
metrics ever.
• There are terms of service and rules on FB: you
better know them before you break them. And
donʼt forget they are unpredictable freaks: go
and watch The Social Network.
• The networks change and evolve, but the
principles stay. So make your own website
social, donʼt count on FB as a miraculous cure.
6. Year 2011: which are the trends?
• According to Jeremiah Owyang (Altimeter Group) it
will be a year of Integration. Monitoring, measuring,
internal education and training and applying the
social insights in roadmaps and plans.
• Creative mash-ups and connected services with an
added value for the customer. Social gaming and
location based services. No more “one-fit-all”
solutions.
• There is no holy grail of social media. You donʼt
need ninjas, but project managers eager to think
smart, act creative and get along easily with people
all over the company. Give them tasks, give them
freedom.
• Learn about your customers, listen to them, help
them with their needs. Give them a reason to
return or better: to return with their friends.
7. Have a plan, learn from othersʼ mistakes
• Define your goals in social media, learn
from your competitors, seek best
practices.
• Itʼs not primarily about money, but about
investing time and people. Of course,
even great ideas lacking execution are
worthless.
• Probably in every possible field, there
are people eager to work for you for free.
They will help you because they like it,
they feel important, flattered, useful. You
just have to reach out for them. And look
inside first.
• People should be happy with the work
they have - and then they will become
ambassadors without expensive social
trainings and courses.
This shall not be your plan.
8. Great reading: Thank you for your attention.
Iʼll be happy to answer your questions!
30 social media predictions:
http://t.co/7JuxwUa
For more information:
What the F**k is Social Media NOW?
http://slidesha.re/9coYww Adam Zbiejczuk
Why Social Media Projects Fail adam.zbiejczuk@ataxo.com
http://slidesha.re/cYilqw +420725009745
http://www.ataxo.cz
Social media marketing, best practices http://www.ataxosocialinsider.cz
http://slidesha.re/97BqGf
Social Business Forecast 2011:
http://slidesha.re/e6P0Kb Pictures used:
2 - http://www.flickr.com/photos/rishibando/4432737271/
3 - http://www.flickr.com/photos/jamesm/1075071764/
4 - http://www.dilbert.com/
5 - http://www.time.com/
6 - http://www.flickr.com/photos/wwworks/440672445/
7 - http://www.southparkstudios.com/