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The Social Media Advantage
This document discusses how social media has changed communication and business. Some key points made are: - Social media allows for two-way conversations and engagement between people with shared interests. It is about building relationships, not just broadcasting information. - People now spend more time on social media platforms like Facebook than other forms of communication. Facebook users spend an average of 20 minutes per session. - An effective social media strategy for business involves regularly creating and sharing one type of content (writing, photos, or videos) through one main distribution channel, and actively engaging with contacts daily by listening and responding. - While methods of communication have changed over time, business still relies on creating relationships and finding opportunities through
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The Social Media Advantage
- 1. UNEASY FEELING YOU’RE MISSING OUT
- 2. • Ever sell a home to a someone you know? • Everreconnect with someone you know on facebook?
- 3. WE COMMUNICATE • Methods of Communication have changed • Paper - printing press - mail - telegraph - phone - beeper- fax - cell phone - email.... • Eachmethod upset the applecart and changed the face of business forever. Or Did it?
- 4. FACTS • Many don’t pick up phone, but respond to text • Many don’t answer email, but respond to IM •1 out of 8 minutes on internet is spent in Facebook • FB user spends 20 min per session • 68% over 35, 46% over 45 • 47% earn more than 100k
- 5. WHAT DO YOUTHINK SOCIAL MEDIA IS?
- 6. WHAT IT IS •Using the internet to engage in conversation • Talk about what they want to talk about • Listen to what they are saying • Finding people with shared interests and talking to them • Talk to people where they now live
- 7. WHAT IT ISN’T •A broadcasting platform • 100% delegate-able • Instant sales • Set it and forget it
- 8. SO, HAS BUSINESSCHANGED? • It is still about creating relationships • It is still about finding opportunity • It is still about leveraging opportunity • It is still about a two way dialoge •
- 9. SOCIAL MEDIA IS ELECTRONICKNOCKING But Better......
- 10. LEVERAGED REACH My Reach • 652 video views • 239 Community fans • 3200 Blog Views • 200 Pinterest Fans • 834 Twitter Followers • 4000 Newsletters • 1200 FB Friends • 346Page Fans- 3000 actual reach
- 11. 13,325 “CONTACTS” per month
- 12. WHAT IS ANEFFECTIVE STRATEGY? • One Media- writing, pictures or video? • One Distribution Point (Facebook or Blog?) • One Plan to create (daily, weekly, bi-weekly?) • One plan to listen and engage (Daily) • Rinse, repeat. Add when mastered.
- 13. WHERE DO ISTART? I’m so glad you asked.... • Social Media Advantage • Content • Tutorial Videos • Monthly Webinar • Blog • Private Facebook Group
- 14. BUT THAT’S NOTALL • Teach you how to win more listings with your social media skills • Understand value Social Media has to your sellers • Make that value part of your listing presentation