Darim socialfundraising final


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Darim socialfundraising final

  1. 1. Social Fundraising: Getting Started #JDSAcademy Meghan Teich January 8, 2013 #JDSAcademy
  2. 2. Meghan TeichStrategistBig Duck@itsMeghanT@BigDuck #JDSAcademy
  3. 3. What we’re going to talk about•  What are the social fundraising project requirements for the JDS Social Media Academy?•  What is social fundraising?•  What tools are available to use for social fundraising?•  How do I get started with a social fundraising campaign? #JDSAcademy
  4. 4. Social Fundraising Project•  Requirement of the JDS Academy•  AVI CHAI Foundation is matching up to $10,000 in funds•  Campaigns must be new, or have a new component•  Your coach can help you with specific questions about the project #JDSAcademy
  5. 5. What is socialfundraising? #JDSAcademy
  6. 6. #JDSAcademy
  7. 7. http://blog.hubspot.com/Portals/249/images/holidayFundraisingInfographicLarge110712.jpg #JDSAcademy
  8. 8. http://social.razoo.com/2012/10/infographic-how-social-media-influences-giving/ #JDSAcademy
  9. 9. Social fundraising…•  Turns your supporters intofundraisers•  Harnesses the power of socialmedia•  Isn’t all that different than raisingmoney door to door for a charity walkor run #JDSAcademy
  10. 10. www.movember.com #JDSAcademy
  11. 11. Getting Started #JDSAcademy
  12. 12. Figure out your platform•  Read the fine print.•  Each tool has different fees, so doyour research.•  Some are based on monthlysubscriptions, others are based onusage. #JDSAcademy
  13. 13. Figure out your platform•  Take it for a whirl!•  Make sure it’s intuitive and easy touse.•  Walk through the whole process inyour fundraisers’ shoes.•  The easier it is to use, the moremotivated your fundraisers will be. #JDSAcademy
  14. 14. Figure out your platform•  Show me the data!•  Make sure you can download all ofthe donor information.•  Follow-up with new donors and turnthem into long-term supporters.•  Keep them looped into your futurecommunication and fundraisers. #JDSAcademy
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  21. 21. Every librarywww.rally.org/everylibrary #JDSAcademy
  22. 22. Set up your page•  Create a team page for yourschool.•  Gather photos and videos to usefor story telling.•  Link to your social mediaproperties.•  Spread the word and recruit! #JDSAcademy
  23. 23. Set your fundraisers up for success•  Write some sample copy they canpersonalize.•  Send some example photos andvideos.•  Send weekly reminders tofundraisers about their campaign. #JDSAcademy
  24. 24. Ok, you’re all set up.Now what? #JDSAcademy
  25. 25. Make your campaign a success•  Get specific!•  Take advantage of the matchinggrant – it’s your best tool.•  Use the matching grant as 1:1, 2:1,or as a way to double your total (i.e.no matching funds until $10k isreached)•  Create urgency around a deadline. #JDSAcademy
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  27. 27. Make your campaign a success•  Be a force multiplier. - Use your social media properties to highlight fundraisers doing a good job.•  Get your current supporters excitedabout the campaign, and don’t forgetto ask them to donate. #JDSAcademy
  28. 28. Make your campaign a success•  Incentivize your fundraisers.•  It’s not easy to fundraise, makesure they’re appreciated!•  Give them shout-outs on yoursocial media properties.•  Consider a prize for the person whoraises the most. #JDSAcademy
  29. 29. Case Study:NTEN CommunityChampions #JDSAcademy
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  42. 42. Questions orcomments? #JDSAcademy
  43. 43. Resources•  Social Fundraising Done Right | Big Duck•  Social Fundraising, The Next Frontier | Big Duck•  How to turn your stakeholders into fundraisers |Nonprofit Quarterly•  Social Fundraising Tips and Best Practices | RadCampaign http://bitly.com/bundles/farra/1 #JDSAcademy
  44. 44. Contact Meghan meghan@bigducknyc.com twitter.com/itsmeghant linkedin.com/in/meghanteich #JDSAcademy
  45. 45. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck #JDSAcademy
  46. 46. Thanks!