The document discusses how gamification and making things fun can help with customer acquisition and retention. It notes that customer acquisition involves converting users when they are acquired through various methods like ads or word of mouth, as well as treating users well to encourage positive word of mouth. Key aspects of gamification that help include guiding the user through a process, creating feedback loops, facilitating friendly competition instead of comparisons that create losers, and making the overall experience fun.

1. CUSTOMER ACQUISITION
Fun
GAMIFICATION
M aking it
DAN PORTER | CEO OMGPOP | TWITTER.COM/TFADP 9/2011

5. People have to care.
It has to be fun.
Fun is not prescribed (do not google it).

6. The only badge I care about is
the IDGAF About Badges badge.

7. I will never have the time or skill
to get on this leaderboard.

8. Stop telling me what to do.
I have blood elves to kill.

11. So,
How does Gamification, I mean fun,
relate to customer acquisition?

12. Customer acquisition is as much
about converting your users when
you get them and retaining them.

13. Customer acquisition is as much
about converting your users when
you get them and retaining them.
This justifies google ads, facebook ads,
word of mouth traffic, whatever.

14. Customer acquisition is as much
about converting your users when
you get them and retaining them.
It’s also about treating the users right in
order to stimulate word of mouth.

15. The key to customer aquisition is to
AVOID THIS
a

17. 1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?

18. 1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?

19. 8 pieces of data 9 different numbers

22. 1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?

26. sign up
ask for questions
answer question
asked a question
see a question
answer a question

27. buy lot buy & place item
collect income wait for income

28. Sufjan Sale
Special Presale
Sign Up For Next Time
Beg, Borrow, or Miss
Thrill of Getting Lucky
Come 5mins Early

29. 1. Guide the User
2. Think in Loops
3. Friendly Competition
(aka no losers)
4. Make it fun
5. ?

31. 1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?

35. 1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?

36. + More Ideas
+ Beta Invites (+tweets)
+ Grandfathered Perks (Tivo and ATT)
+ Hidden Surprises
+ Ask Nicely
OK, More Later...