Mark Miller, Vice President of Communications at de Beaumont Foundation, discusses the importance of personal branding for advancing one's career and organization. A personal brand increases visibility, credibility, and engagement while expanding influence and creating a human connection. The presentation provides tips on shaping a brand, such as defining core values and audiences, and opportunities for using social media and other communications channels to strengthen one's brand. Miller encourages attendees to make a practical plan for developing their personal brand.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
In this presentation I focus on the ever-changing landscape of social media. I give an overview of the heavy-hitters (Facebook, LinkedIn, and Twitter), discuss some strategies for social media, offer tips on how to build trust and debunk some popular myths.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
This presentation on personal branding provides viewers with an overview of the concept and examples of how to use personal branding to advance ones career or business.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
National poll of 2,500 adults, including 956 unvaccinated adults, conducted by Morning Consult Aug. 19-22 on behalf of the de Beaumont Foundation. See insights on beliefs, values, and perspectives, including what may persuade people to get vaccinated.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
In this presentation I focus on the ever-changing landscape of social media. I give an overview of the heavy-hitters (Facebook, LinkedIn, and Twitter), discuss some strategies for social media, offer tips on how to build trust and debunk some popular myths.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
This presentation on personal branding provides viewers with an overview of the concept and examples of how to use personal branding to advance ones career or business.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
National poll of 2,500 adults, including 956 unvaccinated adults, conducted by Morning Consult Aug. 19-22 on behalf of the de Beaumont Foundation. See insights on beliefs, values, and perspectives, including what may persuade people to get vaccinated.
National Poll: Perceptions of Public Health Departments & Servicesde Beaumont Foundation
What do Americans think of their local health department and officials? What health services do they most value? See the results of a national poll conducted by Morning Consult on behalf of the de Beaumont Foundation.
In this webinar, Dr. Brian C. Castrucci President and Chief Executive Officer of the de Beaumont Foundation, presented new polling about vaccine confidence and Dr. Ayne Amjad, Commissioner and State Health Officer for West Virginia, and Dr. Costello, Assistant Professor of Pediatrics at West Virginia University School of Medicine, presented insights from their research and successful vaccine outreach campaign to rural communities in West Virginia. Dr. Lauren Smith, Chief Health Equity and Strategy Officer for CDC Foundation, moderated the conversation and an audience Q&A with Drs. Amjad and Costello.
In this webinar, Dr. Anne Schuchat, principal deputy director of the CDC, and Charysse Nunez, insights lead for the Ad Council’s COVID Campaign, provided updates on the COVID-19 pandemic, vaccinations, and communications efforts. This webinar was put on by the Public Health Communications Collaborative.
Sponsored by the Public Health Communications Collaborative, this webinar features Dr. Nadine Gracia of Trust for America's Health and Dr. Joe Smyser of the Public Good Projects.
Insights on Americans' perspectives on the COVID-19 vaccines, with effective language to build confidence in vaccination. Based on a poll conducted Dec. 21-22, 2020, by Frank Luntz and the de Beaumont Foundation in partnership with the American Public Health Association, the National Collaborative for Health Equity, and Resolve to Save Lives, an Initiative of Vital Strategies.
Insights and practical tips for communicating about COVID-19, based on a November 2020 poll conducted by Dr. Frank Luntz in partnership with the de Beaumont Foundation. For more information, visit www.changingthecovidconversation.org.
Recognition of the role local public health departments play has risen sharply since 2018, according to a national poll conducted by Public Opinion Strategies for the de Beaumont Foundation. 73 percent of voters say public health departments play an important role in making communities healthy, compared with 56 percent in 2018. And 61 percent say they'd be willing to pay more in state and local taxes to provide funding for public health services.
Read more at debeaumont.org/2020poll.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
2. deBeaumont.org
PREVIEW
• What is a brand?
• Why create a personal brand?
• Shaping your brand
• Communications opportunities
• Taking the next step
@mmiller20910
@deBeaumontFndtn
5. deBeaumont.org
WHAT IS A BRAND?
A corporation’s brand is not a logo, a tagline, or a series of ads. It’s a
collection of perceptions in the mind of its audiences.
8. deBeaumont.org
WHY PERSONAL BRANDS MATTER
Strong personal brands add value to organizational brands:
• Increase visibility
• Build organizational credibility
• Increase engagement
• Expand influence
• Create a human connection to the organization
• Make the work relatable and real
9. deBeaumont.org
PUBLIC HEALTH NEEDS YOU!
As a leader with vision, passion, and a track record of success, you help
personify the public health. You can inspire people in the field, be a role
model, and help shape the future.
Public health needs more…
• Storytelling
• Creativity and innovation
• Tangible results
• Personality and humor
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THE OLD WAY
• What we do:
“We make desirable cars with great gas mileage.”
• How we do it:
“We make our cars with the finest materials on the finest equipment in the world.”
• Why we do it:
“We want to earn your business. Would you like to buy a car?”
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A NEW WAY
• Why we do what we do:
“We believe there is always a better way, and we always
aim to find it. We believe in thinking differently.”
• How we do it:
“Because we think differently, we marry cutting-edge technology with human intuition
and beautiful design to create products that look and function like no other.”
• What we do:
“We sell computers. Would you like to own one?”
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To strengthen and
transform public health in
the United States by
improving the
effectiveness and capacity
of local and state health
departments.
To advance policy, build
partnerships, and strengthen
public health to create
communities where people can
achieve their best possible health.
THE DE BEAUMONT BRAND
May 2019 rebranding
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CORE BELIEFS
• Healthy communities have systems and policies to allow everyone to
achieve their best possible health.
• Healthy communities need a strong public health system.
• Health is more than healthcare.
• Improving communities starts with policy.
• Local approaches and practical solutions are key to achieving lasting
change.
Ask yourself: What are your core beliefs and values?
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LESSONS FROM SHAQ
• Be authentic.
• Make real connections.
• Have a plan.
• Be consistent.
Shaq’s diet program came with a rule: If you cheat, you have to tweet.
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LESSONS FROM THE ROCK
Audiences:
• Kids and families
• Females
• Charity-minded
• Action fans
• Wrestling fans
• Sports and fitness
22. deBeaumont.org
WHO ARE YOUR AUDIENCES?
• Coworkers
• Professional colleagues
• Friends
• Family members
• Social media connections
• Potential employers
• Community members
• etc.
Ask yourself: Who are my audiences? Who do I most
care about reaching? What value can I offer them?
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The 5
WHATs
TAKING THE NEXT STEP
• What are your goals?
• What do you value?
• What are you passionate about?
• What motivates you?
• What makes you remarkable?
25. deBeaumont.org
The 5
WHATs
OPPORTUNITIES
• Speaking
• Writing
• Social media
• Blogs (don’t have one? Write for deBeaumont.org!)
• Podcasts
• Media
• Professional organizations
• Awards
• Volunteering – a chance to hone new skills and take leadership roles
26. deBeaumont.org
The 5
STEPS
YOUR ONLINE REPUTATION
• Take inventory – do a Google search for yourself and set up notifications.
• Craft your identity (and elevator speech).
• Make a plan and choose appropriate channels.
• Monitor results and refine your plan.
google.com/alerts
28. deBeaumont.org
The 5
WHATs
SOCIAL MEDIA
Getting started on Twitter:
• Create an account.
• Follow your organization, your partners,
@deBeaumontFndtn, and some others.
Do searches to find topics and people you
care about.
• Monitor tweets.
• Set up notifications for when you’re
mentioned.
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The 5
WHATs
SOCIAL MEDIA
Taking the next step:
• Like, comment, and forward tweets (with or without commentary).
• Find and create your own content.
• Follow lists, participate in Tweet chats, tag others, use hashtags, etc.
30. deBeaumont.org
IN CONCLUSION…
1. Recognize that you have a brand and that what you do (and don’t do) will
shape it.
2. Make a plan with practical steps to shape your brand. Think about the role
of social media and other communications.
3. Let us know how we can help.
Refresher – not necessarily telling you things you don’t know, but something to reflect on as you go back to your daily lives.
How personal branding supports your organization and the public health field as a whole.
Corporate brands, celebrity brands, your brand.
We’re going to talk about how your personal brand can help you advance your career, support your organization, and benefit the public health field.
Some people have a negative reaction to the concept of “branding.” What this session is really about is aligning your personal and professional values.
I’m not a public health person, but I bring a perspective from my work in journalism, advocacy, and fundraising. I have worked in the federal government.
First temporary tattoo for a federal agency.
I don’t want to oversimplify this, but just want to make the point that a brand can have positive or negative connotations. And the same brand may inspire joy in some people and anger in others.
People also have brands. Give me a few words that describe Bono. Richard Branson. Oprah Winfrey.
Would everyone agree? What they have in common is authenticity, consistency. It used to be easier for celebrities to create artificial personas, but with 24-hour news coverage and social media, it’s a lot harder to fake it. A PR agency can’t replace the need for you to be true to your values and priorities.
These examples also show how your impossible to separate your professional and personal “brand.”
Your stories, your bios, your photos are helping us put a face on public health.
Not to put pressure on you, but PUBLIC HEALTH NEEDS YOU.
This is where the idea for 40 Under 40 came from. We talk about how no one understands what public health. And people don’t know what public health people do – they work behind the scenes and sometimes take pride in this. But this session was Brian’s idea – you have a platform to tell your story, express your opinion, and represent the field.
In case you don’t know it, you have a brand. You have audiences.
Your brand is shaped by what you do every day.
I want to give you a look at the rebranding that we did over the past year and a half.
From what do we do to why do we do it.
Think about the value you add. Thinking about your resume, what story does it tell? What is your passion, what gets you up in the morning?
Started with a detailed audit - what do we say about ourselves, but more important, what do others say about us and our programs? Media, digital, interviews, etc.
Defined vision. Why do we do what we do?
Where did that come from?
Internally and with our board members, we brainstormed a list of words to describe our “personality” as an organization. In some cases, the words reflected the current reality, and some others were more aspirational.
This is a good place to start when you think about shaping your brand. TAKE A MINUTE TO WRITE DOWN THREE TO FIVE WORDS THAT DESCRIBE YOUR PERSONALITY AND YOUR PROFESSIONAL IDENTITY.
TALK IN GROUPS OF TWO OR THREE AND SHARE YOUR WORDS. DO THEY REFLECT WHO YOU ARE AT WORK AND IN YOUR PERSONAL LIFE?
Those words also informed the design, which is intentionally clean, simple, and bold.
We dropped the word “foundation” because we’re more than a grant-maker.
I’m going to use some Twitter examples, but I’m not just talking about digital communications.
Amy Jo Martin. 2008, director of digital media and research for the Phoenix Suns – first-ever position in the NBA. She convinced them to create the position – but there was a caveat. She could not help players with their personal brands or give them Twitter advice. But of course players came to her, and one who was most interested was Shaquille O’Neill, and she helped him build an audience of 100,000.
On a plane heading to a game in Los Angeles and got a text from Shaquille O’Neal, who was sitting about 10 rows ahead of her. He wanted help setting up his Twitter account. Tried to ignore it, but he waved at her and she walked past her boss and helped him recover his password, and Shaq started telling everyone that she was the queen of Twitter and was going to take his brand to the next level. He even tweeted to his 100,000 followers what a genius she was. The next day, her boss called her a renegade and reminded her of their agreement. A few weeks later, she quit and formed her own digital company.
Shaq was her first client, and she also worked with The Rock, Zappos, Major League Baseball,
Zappo policy – “be real, and use your best judgment.”
Authenticity - Amy Jo wanted people to see the real Shaq. He tweeted everything. You can’t outsource your branding.
Connection - He wanted a deeper engagement with his fans. ”Random acts of Shaqness” – scavenger hunts, invite followers to lunch, call them on the phone.
Strategy – Intentional about what his goals were – sports, business, charity, entertainment
Consistency – You don’t have to brag about yourself or tweet every day, but set aside some time to listen, monitor, and reply.
Nearly 14 million followers. Audience analysis – not all of them matter. Prioritize who you care about. Value balance – education, entertainment, inspiration, exclusivity, information, reciprocation
Your message goes to everyone, so keep them in mind.
WHO ARE YOUR AUDIENCES? Think about online AND offline “audiences,” Give me some examples.
TAKE A FEW MINUTES TO THINK ABOUT THESE QUESTIONS – OR A FEW OF THEM – AND SHARE IT WITH THE PEOPLE AROUND YOU.
We’ve been talking a lot about social media, but there are many ways to promote your work and your organization.
ANYONE COULD APPLY FOR 40 UNDER 40 – SELF-NOMINATIONS AND NOMINATIONS. HOW MANY OF YOU APPLIED ON YOUR OWN? THAT’S PERSONAL BRANDING.
This doesn’t have to be a second job. If you speak, you’ve got something to share. Turn it into a blog? Share your slides on LinkedIn? Turn a slide into an Instagram post?
www.google.com/alerts
Elevator speech – How do you answer, “What do you do?” How is it different for a public health person vs. someone else?
Ask about use of social media – what are obstacles? How have people overcome them? At the least, can an employee have a Twitter account to follow other accounts, professional chats, etc.?
LinkedIn: An open forum to post your own articles about your work.