For next fifty years, internet will realize exponential growths and it influences personal lifestyle. Even now we are using computing and smartphone to access data aggregation, it will be implemented without our intentions in connected world. Automobile industry will migrate intangible pipeline while we are going on driving new type of concept cars. Open data use platform is next standard to seek updates.

1. Marketing Case #129

2. Latest Topic of Industry
For next fifty years, internet will realize exponential
growths and it influences personal lifestyle. Even now
we are using computing and smartphone to access
data aggregation, it will be implemented without our
intentions in connected world. Automobile industry will
migrate intangible pipeline while we are going on
driving new type of concept cars. Open data use
platform is next standard to seek updates.
Honda Story 56th
Bike was not well used by woman community, against main customer
was male drivers. In order to expand market, Honda projected to develop
original models and optimize it for fitting with woman usability. In
accordance with new technology, it becomes realistic to all citizens for
taking on it.

3. Family Bike Brand
In 1970s, small car had been overwhelming market of 2 wheel bikes,
and motorcycle gang brought bad impressions. In accordance with 2
wheel market got matured, super cab users became elder and out of
targeted segment, induced the difficulties to expand rest of market.
Old Style..

4. Womanized bike
Nevertheless, 20% of female acquired car licenses, only less on-tenth
woman drives 2 wheel bikes. It was not easy for them, to lift up bikes as
it was too heavy and not to be fashionable with their style. Most of
females complain existing models of super cab and require designable
utilities.
Not designable..

5. Soft concept
In order to reform with woman preferable style, change their concept as
easy handling and safety imagination. Even the team planned to market
new products in consideration with deep insight, it was required to put
into market quickly. Although, it acquired new customers, it perceived
with several drawbacks.

6. Real market Research
Goto and members walked into research to capture genuine trend of
each customers. Against male perspective, female has different opinion
and it was more emotional and negative with riding bike for daily life. It
was essential to pile up idea from scratch comprehensive concepts
except for 2 wheel vehicle.

7. New cycle planning
Through research outcome, it was compile by 4 concepts of new
designing. 1 Powered cycle, 2 Alternative bicycle, 3 Renewal of Cab
model, 4 Automobile experiences. This concept was based on bicycle
usability and enhance functionalities with new technology. Simple and
light is key factor to realize new models.