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Marketing Case #85
Overview of Industry
AI is penetrated among technology driven business.
Exponential data would be encrypted on world wide
web transparency. Separate the industries, Internet
driven and physical manufacturing, unified it
forwarding the holistic futures. In the beginning of
developed circumstances, few people follows it and
early adapting with new innovation. Regarding with
automatic cutting edge, would occupy the market.
Honda Story 13th
Honda has been pursuing the original creativity. Since the separated
division, for R&D and business, drive the research for invention. It
remains as internal technology for all two-wheel vehicles, and contributed
to elevate global brand. His continuous effort would achieve his vision.
Company Philosophy
It spoke of Honda future visions, and represents global insight, but
highly gap between practical sales and company missions. In those
days, far distance to the goals, however motivated the members to lead
for big landscapes. Unless with international mission, Honda would
never reach renowned and popular brands.
Sixth Funding
In 1957, raised the sixth funds, up to the $36 millions and invented the
sophisticated the products. This motor cycling, named Dream C70
inspired by German NSU super Max, advanced his ownership and
individuality. It insists that made by Honda, advocates the history since
30 years, embedded on holistic design.
Technology Driven
Honda was focusing on high horsepower of bikes. Even though, other
makers criticized their products and functionalities, but he confidently
brush off that, and advised them to enhance technology to reinforce
vehicle. In case, invent the advanced functions, it costs a lot, therefore
Honda’s bike is more expensive than other businesses.
Original Design
Square Design represents Honda brands, in advance he made the clay
models refer to bike shapes. In order to export his brand to the
international market, obtain Japanese features, visited the Kyoto, Nara
to feel the historical culture. DREAM C70 embedded design with
depicted the curve, imitated from eyebrow to nose on the Buddhist
statue.
Creativity
Since then, Honda never followed the others, even be imitated by
competitors. Cell starter is common technologies, but brought it up in
those days by Honda. In 1960, the division of design separated with
Headquarter, and independent as Honda R&D co, research the cutting
edge, not only for the business, but all potential.
Honda
Honda R&D

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Japanese Marketing Case Study85

  • 2. Overview of Industry AI is penetrated among technology driven business. Exponential data would be encrypted on world wide web transparency. Separate the industries, Internet driven and physical manufacturing, unified it forwarding the holistic futures. In the beginning of developed circumstances, few people follows it and early adapting with new innovation. Regarding with automatic cutting edge, would occupy the market. Honda Story 13th Honda has been pursuing the original creativity. Since the separated division, for R&D and business, drive the research for invention. It remains as internal technology for all two-wheel vehicles, and contributed to elevate global brand. His continuous effort would achieve his vision.
  • 3. Company Philosophy It spoke of Honda future visions, and represents global insight, but highly gap between practical sales and company missions. In those days, far distance to the goals, however motivated the members to lead for big landscapes. Unless with international mission, Honda would never reach renowned and popular brands.
  • 4. Sixth Funding In 1957, raised the sixth funds, up to the $36 millions and invented the sophisticated the products. This motor cycling, named Dream C70 inspired by German NSU super Max, advanced his ownership and individuality. It insists that made by Honda, advocates the history since 30 years, embedded on holistic design.
  • 5. Technology Driven Honda was focusing on high horsepower of bikes. Even though, other makers criticized their products and functionalities, but he confidently brush off that, and advised them to enhance technology to reinforce vehicle. In case, invent the advanced functions, it costs a lot, therefore Honda’s bike is more expensive than other businesses.
  • 6. Original Design Square Design represents Honda brands, in advance he made the clay models refer to bike shapes. In order to export his brand to the international market, obtain Japanese features, visited the Kyoto, Nara to feel the historical culture. DREAM C70 embedded design with depicted the curve, imitated from eyebrow to nose on the Buddhist statue.
  • 7. Creativity Since then, Honda never followed the others, even be imitated by competitors. Cell starter is common technologies, but brought it up in those days by Honda. In 1960, the division of design separated with Headquarter, and independent as Honda R&D co, research the cutting edge, not only for the business, but all potential. Honda Honda R&D