AI is penetrated among technology driven business. Exponential data would be encrypted on world wide web transparency. Separate the industries, Internet driven and physical manufacturing, unified it forwarding the holistic futures. In the beginning of developed circumstances, few people follows it and early adapting with new innovation. Regarding with automatic cutting edge, would occupy the market.
Automatic driving will go up to next stage, integrate each capabilities on non-limited collaboration. Software and Hardware unification has possibilities to replace unprecedented key factor to yield products and bring business expansions. In next decade, we will be sure to witness advanced communication between machine and humane behavior, technology is going to be appearance here and there close to all.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
Automatic driving will go up to next stage, integrate each capabilities on non-limited collaboration. Software and Hardware unification has possibilities to replace unprecedented key factor to yield products and bring business expansions. In next decade, we will be sure to witness advanced communication between machine and humane behavior, technology is going to be appearance here and there close to all.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
Digital Healthcare Partners (DHP) 는 디지털 헬스케어 스타트업을 육성하는 한국 유일의 전문 엑셀러레이터입니다. 최고의 디지털 헬스케어 전문가들이 의학 자문, 의료계 네트워킹, 임상 검증, 투자 유치 등에 함께 합니다. 세상을 바꿀 혁신적인 디지털 헬스케어 스타트업의 시작, DHP가 든든한 파트너가 되겠습니다. http://dhpartners.io/
Group IDD DIGITAL & MEDIA TREND REPORT Vol. 1Group IDD
Group IDD 디지털 & 미디어 트렌드 리포트는 2017년 트렌드를 기반으로 시장 전반에서 주목받고 있는 다양한 동향을 살펴보고 인사이트를 얻을 수 있는 정기 간행물입니다.
매월 마지막 주에 주요 매체 및 기관이 선정한 올해의 트렌드와 관련된 최신 소식들을 리포트로 발행합니다. Group IDD 디지털 & 미디어 트렌드 리포트가 급변하는 시장 상황을 따라잡는 데 조금이라도 도움이 되길 바랍니다.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
연말을 맞아 해외 매체, 리서치 회사 등 업계 전문가들이 2015년 디지털/소셜미디어 마케팅을 둘러싼 변화를 전망하는 자료들이 쏟아지고 있습니다. 이노버즈미디어는 2015년 소셜미디어 마케팅에 대응할 수 있도록 해외 전문가들이 진단한 2015년 트렌드를 총정리해보았습니다. 해외에서는 어떻게 2015년을 전망하고 준비하고 있는지 살펴보시고, 소셜미디어 마케팅 전략 수립에 참고하셨으면 합니다.
2016 Media Keyword
- 2016년 "Mobile Only"의 시대를 경험하다.
2017 Core Trend Keyword
- 2017년 디지털 광고업계 종사자들이 뽑은 트렌드 키워드
2017 Mobile All
- 2017년 "모든 미디어 중심에는 모바일이 있다"
1. 모바일 영상으로 변모하는 미디어 콘텐츠
- TV 프로그램의 모바일화 : TV 방송사들이 모바일 콘텐츠 전용 제작 채널 보유, 서비스 오픈
- 모바일 최적화 광고 : 기존 TV, 온라인 광고가 모바일 환경에 최적화 된 광고 상품으로 진화함
- V커머스 : TV 홈쇼핑과 온라인 커머스가 모바일 영상화 된 ‘V 커머스’ 탄생
2. 모바일 결제와 O2O 서비스 시너지 창출
- 모바일 결제 현황 : 다양한 간편결제 서비스가 출시되고, 업체 간 경쟁적인 마케팅을 진행하면서 간편결제 이용경험의 비중이 높게 나타남
- 오프라인 시너지 창출 : O2O 사업의 지속적인 오프라인 진출 및 확장으로 인해 모바일 결제의 비중이 점차 증대되는 추세. 앞으로의 시너지가 기대됨
3. 데이터 기반 광고 플랫폼 도입 확산
- 애드테크의 본격화 : 모바일 광고의 성장, 매체의 다변화 등 디지털 환경변화에 따른 애드테크의 본격화
- 페이스북, 구글 광고 약진 : 글로벌 플랫폼 사업자인 페이스북, 구글 등이 모바일 기반의 프로그래매틱 광고 시장을 선도함
- 국내 도입 확산 : 모바일 시장의 지속적인 성장과 글로벌 사업자들의 약진으로 데이터에 기반한 광고 플랫폼 시장이 본격 확산될 것으로 전망
4. Live 영상 플랫폼 활용 증가
- 라이브 영상 현황 : 'Live’ 기능을 강화한 영상 플랫폼이 확산되고, 메신저 및 VR 등의 기능들까지 접목되어 더 적극적인 활용이 예상됨
- 다양한 라이브 영상 : 미디어 및 엔터 분야의 셀럽들이 라이브 영상을 활용한 콘텐츠 제작해 소통을 강화함
- 에이전시 및 마케터 대부분이 실시간 스트리밍 동영상 광고에 투자한다는 글로벌 조사
5. 생활플랫폼으로 확대되는 모바일 메신저
- 이미 메신저는 모바일 시대를 대표하는 주요한 의사소통 수단으로 정착함
- 다양한 영역의 서비스로 확장되며 생활 플랫폼으로 진화 중
6. 콘텐츠 중신 마케팅 확산
- Multi Use Multi Platform : 특정 플랫폼에 종속되지 않는 경쟁력 있는 콘텐츠의 제작
- 콘텐츠 마케팅 믹스 : 콘텐츠의 힘을 활용한 마케팅과 타겟팅이 더욱 활성화 될 것으로 전망
7. TV와 경계가 희미해지는 동영상 소비
- 동영상으로 소비되는 TV : 모바일을 통한 TV 콘텐츠의 시청 및 증가
- TV로 보는 모바일 영상 : IPTV 내 콘텐츠 채널 편성, 앱/OTT 활용한 온라인 콘텐츠의 TV 수신 확대 등...
Connected device would decentralize the authority of primitive collateral. We thought that static, or physical things never to drive the motion, as injected the enormous data flows. Wherever we usually touch, see, or sensation might be replaced to the data algorithm, enhance more capability, automatically detect and anonymously stolen our activity. Confront the freedom, and unexpected monitoring would force us to live.
Digital Healthcare Partners (DHP) 는 디지털 헬스케어 스타트업을 육성하는 한국 유일의 전문 엑셀러레이터입니다. 최고의 디지털 헬스케어 전문가들이 의학 자문, 의료계 네트워킹, 임상 검증, 투자 유치 등에 함께 합니다. 세상을 바꿀 혁신적인 디지털 헬스케어 스타트업의 시작, DHP가 든든한 파트너가 되겠습니다. http://dhpartners.io/
Group IDD DIGITAL & MEDIA TREND REPORT Vol. 1Group IDD
Group IDD 디지털 & 미디어 트렌드 리포트는 2017년 트렌드를 기반으로 시장 전반에서 주목받고 있는 다양한 동향을 살펴보고 인사이트를 얻을 수 있는 정기 간행물입니다.
매월 마지막 주에 주요 매체 및 기관이 선정한 올해의 트렌드와 관련된 최신 소식들을 리포트로 발행합니다. Group IDD 디지털 & 미디어 트렌드 리포트가 급변하는 시장 상황을 따라잡는 데 조금이라도 도움이 되길 바랍니다.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
연말을 맞아 해외 매체, 리서치 회사 등 업계 전문가들이 2015년 디지털/소셜미디어 마케팅을 둘러싼 변화를 전망하는 자료들이 쏟아지고 있습니다. 이노버즈미디어는 2015년 소셜미디어 마케팅에 대응할 수 있도록 해외 전문가들이 진단한 2015년 트렌드를 총정리해보았습니다. 해외에서는 어떻게 2015년을 전망하고 준비하고 있는지 살펴보시고, 소셜미디어 마케팅 전략 수립에 참고하셨으면 합니다.
2016 Media Keyword
- 2016년 "Mobile Only"의 시대를 경험하다.
2017 Core Trend Keyword
- 2017년 디지털 광고업계 종사자들이 뽑은 트렌드 키워드
2017 Mobile All
- 2017년 "모든 미디어 중심에는 모바일이 있다"
1. 모바일 영상으로 변모하는 미디어 콘텐츠
- TV 프로그램의 모바일화 : TV 방송사들이 모바일 콘텐츠 전용 제작 채널 보유, 서비스 오픈
- 모바일 최적화 광고 : 기존 TV, 온라인 광고가 모바일 환경에 최적화 된 광고 상품으로 진화함
- V커머스 : TV 홈쇼핑과 온라인 커머스가 모바일 영상화 된 ‘V 커머스’ 탄생
2. 모바일 결제와 O2O 서비스 시너지 창출
- 모바일 결제 현황 : 다양한 간편결제 서비스가 출시되고, 업체 간 경쟁적인 마케팅을 진행하면서 간편결제 이용경험의 비중이 높게 나타남
- 오프라인 시너지 창출 : O2O 사업의 지속적인 오프라인 진출 및 확장으로 인해 모바일 결제의 비중이 점차 증대되는 추세. 앞으로의 시너지가 기대됨
3. 데이터 기반 광고 플랫폼 도입 확산
- 애드테크의 본격화 : 모바일 광고의 성장, 매체의 다변화 등 디지털 환경변화에 따른 애드테크의 본격화
- 페이스북, 구글 광고 약진 : 글로벌 플랫폼 사업자인 페이스북, 구글 등이 모바일 기반의 프로그래매틱 광고 시장을 선도함
- 국내 도입 확산 : 모바일 시장의 지속적인 성장과 글로벌 사업자들의 약진으로 데이터에 기반한 광고 플랫폼 시장이 본격 확산될 것으로 전망
4. Live 영상 플랫폼 활용 증가
- 라이브 영상 현황 : 'Live’ 기능을 강화한 영상 플랫폼이 확산되고, 메신저 및 VR 등의 기능들까지 접목되어 더 적극적인 활용이 예상됨
- 다양한 라이브 영상 : 미디어 및 엔터 분야의 셀럽들이 라이브 영상을 활용한 콘텐츠 제작해 소통을 강화함
- 에이전시 및 마케터 대부분이 실시간 스트리밍 동영상 광고에 투자한다는 글로벌 조사
5. 생활플랫폼으로 확대되는 모바일 메신저
- 이미 메신저는 모바일 시대를 대표하는 주요한 의사소통 수단으로 정착함
- 다양한 영역의 서비스로 확장되며 생활 플랫폼으로 진화 중
6. 콘텐츠 중신 마케팅 확산
- Multi Use Multi Platform : 특정 플랫폼에 종속되지 않는 경쟁력 있는 콘텐츠의 제작
- 콘텐츠 마케팅 믹스 : 콘텐츠의 힘을 활용한 마케팅과 타겟팅이 더욱 활성화 될 것으로 전망
7. TV와 경계가 희미해지는 동영상 소비
- 동영상으로 소비되는 TV : 모바일을 통한 TV 콘텐츠의 시청 및 증가
- TV로 보는 모바일 영상 : IPTV 내 콘텐츠 채널 편성, 앱/OTT 활용한 온라인 콘텐츠의 TV 수신 확대 등...
Connected device would decentralize the authority of primitive collateral. We thought that static, or physical things never to drive the motion, as injected the enormous data flows. Wherever we usually touch, see, or sensation might be replaced to the data algorithm, enhance more capability, automatically detect and anonymously stolen our activity. Confront the freedom, and unexpected monitoring would force us to live.
Technology is paving the our infrastructure, conveniently to live, move forward wherever we would love to. Gradually our life style stick to the colored mechanic idea, and it reduces our enthusiasm to invent something to the world. Back to the history, when we could not get it as the benefit from surroundings, it often told us the preciousness, and bring the compassion to the flourish.
To know the long term passing, foster the capabilities for accessible advanced technologies, therefore Honda intentionally cooperate with software giant. International firms pursuing next platforms, voice recognition, interactive vehicle, automatic processing so forth. In the turmoil, Honda and Toyota, Japanese renowned brand open strategy with intangible frontier collaboration worldwide.
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Running Head: Honda Motor Company Comprehensive Overview
Honda Motor Company Comprehensive Overview
Eric Christopher Tingson Garcia
BUSN 520 Marketing and Management
Professor Phil Shaps
April 12, 2015
Table of Content
Introduction……………………………………………………………………………………..…3
Description of the organization history, all subsidiaries and score of services provided…………4
Scope of market distribution – are they global or regional etc…………………………………....6
Overview of the leadership and management structure and individuals………………………….7
Current issues that may affect the future of the organization…………………………………..…8
Strengths and Weaknesses……………………………………………………………………...…9
Opportunities and Threats……………………………………………………………………..…12
External factors impacting decisions………………………………………………………….....14
Possible future scenarios…………………………………………………………………………15
Primary and Secondary Market………………………………………………………………….15
Target Market……………………………………………………………………………………19
Market Position………………………………………………………………………………..…20
Recommendations for Leadership……………………………………………….………………21
Recommendations for Promotions………………………………………………………..…..…23
Conclusions………………………………………………………………………………………25
References……………………………………………………………………………………..…27
Appendix ……………………………………………………………………………………...…28
Introduction
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use mac.
In the business process, technology will bring out new space and make it enhance our standard. In particular, auto industries will have moved nimble and dynamic upset happen in some decades. In order to maintain unique business style, we have to think highly of market consensus and customer demand balances. Which is key factor to decide the scalability and potential with tech-driven ecosystem.
Japanese Internet conglomerate, Softbank announced to deprive control robotic firm of Internet giant Google, accompanied with Japanese academic venture Schaft. Toyota was said also bidding to arm robotic industry, in consequences, Softbank reckons prospect to integrate existing human type machine, Pepper lasting decades and expect future assimilation for advanced support in Japanese aging market.
History behind the Honda company. product line. problem generated. manufacturing. analysis using BCG. Strategies adopted by Honda like corporate level strategy, business level,etc. Marketing strategies. Success story.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
Toyota and Tesla disbanded relations with EV invention and direct forward collectively. In advanced car technology, collaboration between automobile and tech driven giant has been accelerating, and it might become turning point to reconsider the mutual synergy. In this context, not only mention with integrative attribution, but generate indispensable compensation each other.
In this meetup, GBA Tokyo invites Marta González from EU-Japan Centre for Industrial Cooperation(https://www.eu-japan.eu/ ), will speak about European blockchain use case and European Commissions policy.
Recently, EU-Japan Economic Partnership Agreement has been announced and multilateral relationships will become more important to stimulate regional economy each other, moreover the migration across industries with blockchain technology.
We are going to discuss the direction in order to flourish industries by dissemination of blockchain penetration beyond nations.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
CES is no longer the exhibition for electric devices, but is more broadly releasing, automobile, cloud and blockchain. In next decades, physical products will connect to data and upset the traditional model toward data-driven ecosystem. It will come random innovation and make it possible under the 5G fundamental. Data will deplete natural energy to generate electric consumption and require new power to keep advancement.
The latency of new market creation in next decade has been discussed among the leader worldwide. Auto mobile industry replaces horsepower transportation with engine-drive box. From next, the box will connect to Internet and judge the proper direction itself on the process. Internet connectivity has large spaces to gain numerous data and induce them to lead specific spots where it will be.
In coming 2018, connected industries would accelerate the importance of penetration at every sectors. In particular, digital-driven product will have new feature and data is key factor to comprehend each elements. In order to take market share and influential positions, digital-shifts is inevitable and susceptible with nimble market transformation. We need to pay attention and look into them essentially.
Connected industrial ecosystem is key factor, drive entire system and enhance the level of manipulation. In order to establish new shape automobile structure, pursue formation consists of data-driven independent nimble decision making. It relies on the system to be involved with various players consolidation and mining concepts. To see future 50 years landscape, non-human control will take mainstream.
The style of business models and operation has been shifting to digital-driven fundamental. Not only for traditional industrial players at automobile market, but leading digital countries as China, it take initial advantage principal top management directs entire participants. Even, Japan was used to be one of the manufacturing property, some scandal describes the hardships of market renewals.
For next fifty years, internet will realize exponential growths and it influences personal lifestyle. Even now we are using computing and smartphone to access data aggregation, it will be implemented without our intentions in connected world. Automobile industry will migrate intangible pipeline while we are going on driving new type of concept cars. Open data use platform is next standard to seek updates.
Internet has been shifting plenty of traditional business shapes toward connected world. IoT and AI is unprecedented topics in decades ago, otherwise in the science fiction movies. It is advanced progression to take initiation and move forward to reach new type of machine consensus and automatic judgement without intermediate.
Chip is smaller to generate data aggregation and increase optimization with tech innovation. IoT will take in charge of parts at automotive driving sense and people will not be part of operation in consequences. Deep learning processor would accelerate data accumulation and service accommodation on the root of destination. Even it had taken some efforts to prove testimonials, it is actually going further than expected now.
Soft empowerment will harness on hard business convergence. It is almost combination and applied new technology, and realize automatic experiences. Non-handling car operation system is indispensable standard to all stakeholders, and have been hoping to alter traditional way to drive. Nvidia and hyper-processing brands will replace core driver in the vehicles and transform new style entails.
Automobile industries seek sustainable growth, nevertheless machine brand will run into the advantage of technology. AI and physical surface mixture is key element, and external electric fuel provision would have new title of argument, if the market could solve this issues. Public support is necessary and government ought to pave ecosystem with robust infrastructure entails.
Auto tech is positive investment and corporate support with financial assistance of startup growth. Artificial Intelligent and Internet of things control the power of creating new industry and blockchain is also new scheme at heavy industry. It is time to change business models, centralize business resources, for opening and diversified property to realize market practice in accordance with tech advancement quickly.
Toyota was top-runner to lead Japanese automobile industry and culminate values from supporters. Honda and Nissan was second, third player, segmented different positions from other global brands for controling business presence. From next decade, the tuning with software technology, and data management property onto physical platforms, it enables to flock and take some intervals independently.
Auto tech is long history, until it has unveiled the style of current transportation. Thanks to the advancing intangible norm, it was explosively spreading in next decade, in terms of ride-sharing and EV emancipation. It was not tragedic narration to traditional business models, due to the enforcement of paradigm shift, automation technology will replace the market and generate new industry based on theoretical logics.
Automobile design will have been interactive style, and replace it as standard in accordance with advanced technology. We have pursued the telecommunication methodology to connect cars with Internet. It will be moving naturally by their own identity between some intervals, and judge it as stop or go through data detection to measure adjustment to direct destination. We don’t need to handle it with our effort next decades.
Nissan and Renault union surpassed the global number of sales reaching top ranking over Toyota, VW. It is nascent phenomenon with EV original world in Europe, prohibited to possess gas-elimination in UK next decade and other regulation will come out in the Western Parts. China is focusing advanced technology in automobile market, in other words, largest consumption will be replaced by non-emission cars.
In the automobile industries, it is shifting dynamic change quickly, in order to prepare the silos with new intangible data aggregation. Not only for mass integration, but it is partially migrating with some collaborations. Still, not any specific runners has appearance of this imminent games, however, it is indispensable to take their own position as leader assignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Overview of Industry
AI is penetrated among technology driven business.
Exponential data would be encrypted on world wide
web transparency. Separate the industries, Internet
driven and physical manufacturing, unified it
forwarding the holistic futures. In the beginning of
developed circumstances, few people follows it and
early adapting with new innovation. Regarding with
automatic cutting edge, would occupy the market.
Honda Story 13th
Honda has been pursuing the original creativity. Since the separated
division, for R&D and business, drive the research for invention. It
remains as internal technology for all two-wheel vehicles, and contributed
to elevate global brand. His continuous effort would achieve his vision.
3. Company Philosophy
It spoke of Honda future visions, and represents global insight, but
highly gap between practical sales and company missions. In those
days, far distance to the goals, however motivated the members to lead
for big landscapes. Unless with international mission, Honda would
never reach renowned and popular brands.
4. Sixth Funding
In 1957, raised the sixth funds, up to the $36 millions and invented the
sophisticated the products. This motor cycling, named Dream C70
inspired by German NSU super Max, advanced his ownership and
individuality. It insists that made by Honda, advocates the history since
30 years, embedded on holistic design.
5. Technology Driven
Honda was focusing on high horsepower of bikes. Even though, other
makers criticized their products and functionalities, but he confidently
brush off that, and advised them to enhance technology to reinforce
vehicle. In case, invent the advanced functions, it costs a lot, therefore
Honda’s bike is more expensive than other businesses.
6. Original Design
Square Design represents Honda brands, in advance he made the clay
models refer to bike shapes. In order to export his brand to the
international market, obtain Japanese features, visited the Kyoto, Nara
to feel the historical culture. DREAM C70 embedded design with
depicted the curve, imitated from eyebrow to nose on the Buddhist
statue.
7. Creativity
Since then, Honda never followed the others, even be imitated by
competitors. Cell starter is common technologies, but brought it up in
those days by Honda. In 1960, the division of design separated with
Headquarter, and independent as Honda R&D co, research the cutting
edge, not only for the business, but all potential.
Honda
Honda R&D