1) The document discusses the history and development of Honda's airbag technology. It describes how Honda launched a project to develop an airbag system and adopted principles of open competition. 2) Honda's early airbag designs were not suitable for mass production due to technical challenges. The document notes that Honda's airbag used an inflator that burned gunpowder, which hurt public perceptions. 3) Honda learned the methodology of fault tree analysis from NASA to help identify and address potential issues. Fault tree analysis allowed Honda to logically break down problems and develop concrete solutions.

1. Marketing Case #115

2. Latest Topic of Industry
Auto tech is positive investment and corporate support
with financial assistance of startup growth. Artificial
Intelligent and Internet of things control the power of
creating new industry and blockchain is also new
scheme at heavy industry. It is time to change
business models, centralize business resources, for
opening and diversified property to realize market
practice in accordance with tech advancement quickly.
Honda Story 42th
To consider invention of new technology, it is inevitable discussion to
ponder potential accident and the methodology to prevent it happening
again. NASA ideologically approach is unexpected surprised with Honda
team, convinced them to forward process and arming new instruments.

3. Airbag system
Honda launched original project to produce airbag system. In American
councils, it had been hot topics since passive restraint system enacted
as duty instrument. Honda adopted parallel heterogeneous free
competitiveness principles and in consequences, went with total gas
formulation.

4. Missed public opportunity
In early stage, it was not fitted with mass production, because of putting
on 400 atmospheric pressures bomb, thicker and firm tubes, non-
credible opening valves. Even, it adopted inflator style of development,
burning gunpowder and generate gases, in consequences pulled down
marketing, since it is lack of social perceptions.
Inflator
Steering
Airbag

5. Learning from NASA
Airbag has unmeasurable testing system, because once it activates
with impulse, it never return to look into details, called “one-shot device”.
This team directed to NASA to learn methodology and identity from
their experiences at space technology of MDAC company.

6. Fault Tree Analysis
FTA is methodology to exclude interference with pondering potential
issue and set clearly goals. It increases probabilities to achieve original
paths and make it obvious to induce bad factors. Logically identify the
matters and solve it step by step to reach concrete process to go over.
A
B
F
G

7. Social Responsibility
In terms of the macro sight, FTA stands as social representative to save
life and social responsibilities. In order to consider with the accidents, it
needs to discompose issue incidents and prepare solution to each
matters. Regardless of any impacts, it is indispensable to invent new
method to make it comfortable.