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HONDA
The Power of Dreams
By-
Devesh Soni
INTRODUCTION•Honda is a Japanese Multinational Corporation primarily
known as a manufacturer of automobiles and
motorcycle...
How did Honda Start?
And used the proceeds to found the Honda Technical Research Institute in October
1946
Soichiro Honda ...
TYPE A-MODEL
Company Description
81%
12%
4% 3%
HMC Sales Allocation
Motorcycles
Automobiles
Power Products
Others
• Automobiles
• Motor...
Products
Management of Honda
Management involves coordinating & overseeing the work activities
of others so that organizational goa...
Cont…
Organizing is a crucial function to facilitate completion of any plans.
Honda placed a team of specialists for vario...
Strategic Management
Step 1: Identifying Honda’s current mission, goals and strategies
Honda’s current goals
“Accelerate o...
Step 2: SWOT ANALYSIS
Team &
Individual
Objective Set
Out
Mid Year
Review
Annual
Performanc
e Review
Review &
Individual
Communicatio
n Summaris...
Human Resource Management
HRM means employing people, developing their resources, utilizing,
maintaining and compensating ...
The objective of managers is to build relationships in which
workers would see themselves working with the manager,
rather...
Employees – an asset of the organization
Motivating Employees
Motivating the employees was one of the main objective of the human
resource management at Honda.
Mot...
Mr. Honda paid much attention to experimental work and did not
accept attempts to control him or his corporation via the t...
Managing Operations
“Taking an innovative approach to develop new efficiencies in
managing our operations through their se...
Managing change & innovation
“In today’s competitive market, you must keep up with the latest
technology, but more importa...
Honda’s current situation
•According to this article, Honda ranked #1 on ACEEE’s “greenest vehicles
of 2010”
•ACEEE is the...
Honda in India
Honda Cars India
Honda Motor
Company
Usha
International
Honda
Siel Cars
India Ltd
Honda
Motor
Company
Usha
...
Models
Honda
City
Honda
Accord
Honda
Civic
Honda
Jazz
Honda
Brio
Honda
CRV
Honda
Amaze
Honda
Mobilio
Honda 2 Wheeler
Hero
Group
Honda
Motor
Company
Hero
Honda
Kinetic
Engineeri
ng
Limited
Honda
Motor
Company
Kinetic
Honda
Models
Honda
CBR
Honda
Activa
Honda
Aviator
Honda
Unicorn
Honda CB
Twister
Honda
Dazzler
Why is Honda Successful?
• Company's clean-burning CVCC engine created
an automotive revolution, and its cars won a large
...
References
1. Google search engine, helped to surf for information about
Honda
2. Management, VSP RAO
3. Human Resource & ...
Honda-Management and Technical Aspects
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Honda-Management and Technical Aspects

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In this whole management process of honda, its History, Success story and setup in India is given

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Honda-Management and Technical Aspects

  1. 1. HONDA The Power of Dreams By- Devesh Soni
  2. 2. INTRODUCTION•Honda is a Japanese Multinational Corporation primarily known as a manufacturer of automobiles and motorcycles. •Founded on 24th September, 1948 by SOICHIRO HONDA and TAKEO FUJISAWA. Introduction •Headquarters: Minato, Tokyo, Japan
  3. 3. How did Honda Start? And used the proceeds to found the Honda Technical Research Institute in October 1946 Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥4,50,000 A US B-29 bomber attack destroyed Tokai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed in the 1945 Mikawa earthquake By 1941, Honda was able to mass-produce piston rings acceptable to Toyota using an automated process Tokai Seiki won a contract to supply piston rings to Toyota, but lost it In 1937, Honda founded Tokai Seiki (Eastern Sea Precision Machine Company) to make piston rings Soichiro Honda had an interest in automobiles & He worked as a mechanic Art Shokai garage The first production car from Honda was the S500 sports car, in October 1963 The first complete motorcycle, with both the frame and engine made by Honda, was the 1949 Model D and become biggest man of motorcycle in 1964 At the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, these funds were used to incorporate Honda Motor Co., Ltd. Honda began building their own engine, and supplying these to customers to attach their bicycles Type A model Honda realizes the need for affordable transportation and begins grafting war-surplus two-stroke motors onto bicycle with a staff of 12 in a 170 sq ft shack. Later, 1995 gave rise to the Honda Aircraft Company with the goal of producing jet aircraft under Honda's name CEO Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first generation Odyssey and the CR-V Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors Following the death of Soichiro Honda, Honda found itself quickly being outpaced in product development by other Japanese automakers Honda expanded its operations and exports to numerous countries around the world. In 1986, Honda introduced the successful Acura brand
  4. 4. TYPE A-MODEL
  5. 5. Company Description 81% 12% 4% 3% HMC Sales Allocation Motorcycles Automobiles Power Products Others • Automobiles • Motorcycles • Scooters • ATVs (All-terrain vehicle) • Electrical Generators • Water pumps • Lawn and Garden Equipments • Tillers • Outboard motors • Robotics • Jets,Jet Engines • Thin-film solar cells
  6. 6. Products
  7. 7. Management of Honda Management involves coordinating & overseeing the work activities of others so that organizational goals can be accomplished efficiently and effectively. 1.Planning Honda develops flexible plans, where they anticipate possible problems and solutions to those problems. Honda involves it’s staff in different types of planning. 1. Product Planning 2. Business Planning Honda develops many plans and then carries out extensive brainstorming sessions where they first set objectives and discuss ways to achieve those objectives.
  8. 8. Cont… Organizing is a crucial function to facilitate completion of any plans. Honda placed a team of specialists for various centers across the world, who were assigned specific tasks to accomplish goals Initially Soichiro Honda & Takeo Fujisawa used forceful personal leadership but later Mr. Takeo introduced “team leadership”. Honda uses the “soft” approach where workers are put in complete control of machines. Human control is necessary where humans monitor what machines do. 2.Organizing 3.Leading 4.Controlling
  9. 9. Strategic Management Step 1: Identifying Honda’s current mission, goals and strategies Honda’s current goals “Accelerate our effort to strengthen the core characteristics that make Honda unique to accomplish further growth “ part of speech by Honda’s president. Another goal is to reduce total hydrocarbon emissions by developing “green” vehicles
  10. 10. Step 2: SWOT ANALYSIS
  11. 11. Team & Individual Objective Set Out Mid Year Review Annual Performanc e Review Review & Individual Communicatio n Summarised Step 3: Formulate, implement strategies and evaluate results
  12. 12. Human Resource Management HRM means employing people, developing their resources, utilizing, maintaining and compensating their services in tune with the job and organizational requirement. Honda company employs 1,81,876+ workers. Soichiro Honda had the clear aim and created a trustworthy atmosphere in the company. His employees soon came to understand that poor performance would not be tolerated. The Human Resource Managing Department at Honda is given specific instructions on how to employ the best possible workers.
  13. 13. The objective of managers is to build relationships in which workers would see themselves working with the manager, rather than working for a manager Human resource management assume that if employees are happier at work, the production would increase. The owners treat others as equal and often work in a workshop with employees. Cont…..
  14. 14. Employees – an asset of the organization
  15. 15. Motivating Employees Motivating the employees was one of the main objective of the human resource management at Honda. Motivation can be defined as the process of arousing, directing, and maintaining behavior toward a goal. Soichiro Honda placed human initiative and attention to all workers on the first place. He tried to create a better environment for his employees, attract specialists and motivate them to do their work in the best possible way.
  16. 16. Mr. Honda paid much attention to experimental work and did not accept attempts to control him or his corporation via the traditional caste system. Mr. Honda understood that encouraging his worker’s personal development will bring him success in business. He instilled in his employees the drive to learn without fear of failure, having built the road to success. Need for self actualisation Esteem Need Social needs Security need The physiological needs Cont….
  17. 17. Managing Operations “Taking an innovative approach to develop new efficiencies in managing our operations through their services” said Mike Wallace, manager of Honda’s MRO purchasing. An example of the way Honda manages operations is when they use tracking software to monitor when motors and other machinery go into service. This has brought significant cost savings to Honda, making Honda very efficient. Assembly Lines
  18. 18. Managing change & innovation “In today’s competitive market, you must keep up with the latest technology, but more importantly you must take care of your customers." stated Honda’s managing director Honda is keeping up with technology like creating “green” cars, and wants to maintain profits but however it’s main focus is to provide excellent customer service
  19. 19. Honda’s current situation •According to this article, Honda ranked #1 on ACEEE’s “greenest vehicles of 2010” •ACEEE is the American council for an Energy Efficient Economy. •This shows that Honda is doing it’s best to keep up with the current social trends, one of which is being “environmentally friendly” •Honda is going “green” in order to satisfy the needs of those customers who are trying to reduce their carbon footprint on this earth. •By producing such cars Honda is able to prove that it is a THOUGHTFUL ORGANIZATION. •Honda Civic GX natural gas car earns the top spot for the seventh year straight.
  20. 20. Honda in India Honda Cars India Honda Motor Company Usha International Honda Siel Cars India Ltd Honda Motor Company Usha Internatio nal Honda Cars India Ltd (HCIL)
  21. 21. Models Honda City Honda Accord Honda Civic Honda Jazz Honda Brio Honda CRV Honda Amaze Honda Mobilio
  22. 22. Honda 2 Wheeler Hero Group Honda Motor Company Hero Honda Kinetic Engineeri ng Limited Honda Motor Company Kinetic Honda
  23. 23. Models Honda CBR Honda Activa Honda Aviator Honda Unicorn Honda CB Twister Honda Dazzler
  24. 24. Why is Honda Successful? • Company's clean-burning CVCC engine created an automotive revolution, and its cars won a large share of the U.S. market. • The longevity of how long the vehicle lasts • The great resale value • Great Performance Cars
  25. 25. References 1. Google search engine, helped to surf for information about Honda 2. Management, VSP RAO 3. Human Resource & Personnel Management, K Aswathappa

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