INTRODUCTION•Honda is a Japanese Multinational Corporation primarily
known as a manufacturer of automobiles and
•Founded on 24th September, 1948 by SOICHIRO
HONDA and TAKEO FUJISAWA.
•Headquarters: Minato, Tokyo, Japan
How did Honda Start?
And used the proceeds to found the Honda Technical Research Institute in October
Soichiro Honda sold the salvageable remains of the company to Toyota after
the war for ¥4,50,000
A US B-29 bomber attack destroyed Tokai Seiki's Yamashita plant in 1944, and the Itawa
plant collapsed in the 1945 Mikawa earthquake
By 1941, Honda was able to mass-produce piston rings acceptable to Toyota using an
Tokai Seiki won a contract to supply piston rings to Toyota, but lost it
In 1937, Honda founded Tokai Seiki (Eastern Sea Precision Machine Company) to
make piston rings
Soichiro Honda had an interest in automobiles & He worked as a mechanic Art Shokai
The first production car from Honda was the S500 sports car, in October 1963
The first complete motorcycle, with both the frame and engine made by Honda, was the
1949 Model D and become biggest man of motorcycle in 1964
At the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who
provided indispensable business and marketing expertise
In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, these
funds were used to incorporate Honda Motor Co., Ltd.
Honda began building their own engine, and supplying these to customers to attach their
bicycles Type A model
Honda realizes the need for affordable transportation and begins grafting war-surplus
two-stroke motors onto bicycle with a staff of 12 in a 170 sq ft shack.
Later, 1995 gave rise to the Honda Aircraft Company with the goal of producing jet
aircraft under Honda's name
CEO Kawamoto acted quickly to change Honda's corporate culture, rushing through
market-driven product development that resulted in recreational vehicles such as the
first generation Odyssey and the CR-V
Japanese media reported in 1992 and 1993 that Honda was at serious risk of an
unwanted and hostile takeover by Mitsubishi Motors
Following the death of Soichiro Honda, Honda found itself quickly being outpaced in
product development by other Japanese automakers
Honda expanded its operations and exports to numerous countries around the world.
In 1986, Honda introduced the successful Acura brand
Management of Honda
Management involves coordinating & overseeing the work activities
of others so that organizational goals can be accomplished efficiently
Honda develops flexible plans, where they anticipate possible problems
and solutions to those problems. Honda involves it’s staff in different types
1. Product Planning
2. Business Planning
Honda develops many plans and then carries out
extensive brainstorming sessions where they
first set objectives and discuss ways to achieve those
Organizing is a crucial function to facilitate completion of any plans.
Honda placed a team of specialists for various centers across the world,
who were assigned specific tasks to accomplish goals
Initially Soichiro Honda & Takeo Fujisawa used forceful personal
leadership but later Mr. Takeo introduced “team leadership”.
Honda uses the “soft” approach where workers
are put in complete control of machines.
Human control is necessary where humans
monitor what machines do.
Step 1: Identifying Honda’s current mission, goals and strategies
Honda’s current goals
“Accelerate our effort to strengthen the core
characteristics that make Honda unique to
accomplish further growth “ part of speech by
Another goal is to reduce total hydrocarbon
emissions by developing “green” vehicles
Step 3: Formulate, implement strategies and evaluate results
Human Resource Management
HRM means employing people, developing their resources, utilizing,
maintaining and compensating their services in tune with the job and
Honda company employs 1,81,876+ workers. Soichiro Honda
had the clear aim and created a trustworthy atmosphere in
His employees soon came to understand that poor performance would
not be tolerated.
The Human Resource Managing Department at
Honda is given specific instructions on how to
employ the best possible workers.
The objective of managers is to build relationships in which
workers would see themselves working with the manager,
rather than working for a manager
Human resource management assume that if
employees are happier at work, the production
The owners treat others as equal and often work
in a workshop with employees.
Motivating the employees was one of the main objective of the human
resource management at Honda.
Motivation can be defined as the process of arousing, directing, and
maintaining behavior toward a goal.
Soichiro Honda placed human initiative and
attention to all workers on the first place. He tried
to create a better environment for his employees,
attract specialists and motivate them to do their
work in the best possible way.
Mr. Honda paid much attention to experimental work and did not
accept attempts to control him or his corporation via the traditional
Mr. Honda understood that
encouraging his worker’s personal
development will bring him success in
He instilled in his employees the drive
to learn without fear of failure, having
built the road to success.
Need for self
The physiological needs
“Taking an innovative approach to develop new efficiencies in
managing our operations through their services” said Mike Wallace,
manager of Honda’s MRO purchasing.
An example of the way Honda manages
operations is when they use tracking software
to monitor when motors and other machinery
go into service. This has brought significant
cost savings to Honda, making Honda very
Managing change & innovation
“In today’s competitive market, you must keep up with the latest
technology, but more importantly you must take care of your
customers." stated Honda’s managing director
Honda is keeping up with technology like
creating “green” cars, and wants to maintain
profits but however it’s main focus is to
provide excellent customer service
Honda’s current situation
•According to this article, Honda ranked #1 on ACEEE’s “greenest vehicles
•ACEEE is the American council for an Energy Efficient Economy.
•This shows that Honda is doing it’s best to keep up with the current
social trends, one of which is being “environmentally friendly”
•Honda is going “green” in order to satisfy the needs of those
customers who are trying to reduce their carbon footprint
on this earth.
•By producing such cars Honda is able to prove that
it is a THOUGHTFUL ORGANIZATION.
•Honda Civic GX natural gas car earns the top spot for the seventh year
Honda in India
Honda Cars India
Honda 2 Wheeler
Why is Honda Successful?
• Company's clean-burning CVCC engine created
an automotive revolution, and its cars won a large
share of the U.S. market.
• The longevity of how long the vehicle lasts
• The great resale value
• Great Performance Cars
1. Google search engine, helped to surf for information about
2. Management, VSP RAO
3. Human Resource & Personnel Management, K Aswathappa