Auto tech is long history, until it has unveiled the style of current transportation. Thanks to the advancing intangible norm, it was explosively spreading in next decade, in terms of ride-sharing and EV emancipation. It was not tragedic narration to traditional business models, due to the enforcement of paradigm shift, automation technology will replace the market and generate new industry based on theoretical logics.

1. Marketing Case #112

2. Latest Topic of Industry
Auto tech is long history, until it has unveiled the style
of current transportation. Thanks to the advancing
intangible norm, it was explosively spreading in next
decade, in terms of ride-sharing and EV emancipation.
It was not tragedic narration to traditional business
models, due to the enforcement of paradigm shift,
automation technology will replace the market and
generate new industry based on theoretical logics.
Honda Story 40th
Honda was raising the vision of intellectual and automatic car operation
system in 1970s. It was unrealistic landscape those days, technological
and idealistci aspect, however, we have been discussing it recently with
EV operation and machine learning processing. Engine manipulation was
footprint to jump up new industry.

3. Parallel Axis System
It was necessary to integrate engine with AT system, in order to insert
FF style development in limited engine room. Parallel axis was
hypothesized as solution to proceed in the steps. It was not using
planetary gear to manipulate the function, and make it moving smoothly
and simple as it were MT system.
Sub axis crutch
Main axis crutch
One-touch wake
crutch
Front crutchDirect crutch

4. Original Brand
In 1968, Hondamatic was released as original AT brand and technology.
Although, it was favorably echoes to new design, some engineers were
afraid of the possibilities to infringe patent. In order to inspect the
information, Hattori was visiting the library to store patent updates.

5. Confidence of challenge
Hondamatic was made use of varieties models in order to integrate
original operation system. It was the consequences that engineering
team has never gave up and made their own challenges again and
again. This feat was Honda mentality and business asset to foster
competitiveness.

6. Electric System
Behind the scene of CVCC engine invention, it was proceeding electric
technology to operate elimination gas issues. Plenty of car makers
were aiming to manipulate this functionality with automatic control. It
was prohibited to leak original engine features external partners, so it
was inevitable to develop by own resources.

7. Intellectual Automobile
In 1970s, Honda described landscape of automatic drive future, and
manipulate by electric power. It was control entire process with operate
functionality by automobile intention. This program was called, ACE
（Automaticaly adaptive & creative electronic controled, however no
navigation system to move it spontaneously.