Evan Mack's Personal Brand

1. PERSONAL BRAND EXPLORATION
EVAN T. MACK
Sportscasting
4-18-19

2. IDENTITY
Evan Mack is a middle child from a
middle class military family. The idea
that hard work, kindness, and a little
faith creates success, is something
that has been instilled In him by his
parents and throughout his upbringing.
After playing basketball throughout
different parts of the world, being
influenced by cultures, and
discovering his passion of sports, Evan
has truly been molded by the world
and the diverse people around him.
Evan has found his calling as a sports
and entertainment personality and is
enrolled in Sportscasting at Full Sail
University where he seeks to expand
his knowledge, create opportunities,
and achieve his dreams.

3. PROFESSION
Sportscasting for Radio and Televison
Potential Job Titles:
• Television News Anchor
• Morning Show Host
• Sports Director
Lover Archetype— Creating an environment built on trust, loyalty,
empathy, and also mutual respect. By cultivating strong bonds and
showing gratitude to fellow employees, I can create a unique and
fulfilling place full of love and creative expression. This place will
usher in a new way to deliver sports news to the consumer. This honest,
open, and genuine approach will start a new wave on how the younger
generation receive information.

4. TARGET AUDIENCERECRUITERS AND HIRING MANAGERS AT FOX SPORTS, ESPN, AND WWE
DEMOGRAPHICS:
• 75% MALE
• 25% FEMALE
• AGE RANGES FROM 16-65
• PREDOMINANTLY AFRICAN AMERICAN,
CAUCASIAN, HISPANIC, AND ASIAN
• FANS OF PRIMARILY BASKETBALL,FOOTBALL,
SOCCER, BASEBALL, AND GOLF
PSYCHOGRAPHICS:
• Enjoys strong sports opinions by credible sources. Also
likes an entertaining, informative, and accurate
analysis they can trust. A mixture of liberal and
conservative, modern and traditional sports fans from
all across the world.
IDEAL AUDIENCE
MEMBERS:
• Nathan locks, Senior Director,
Digital and Social video at WWE
• Michael Bucklin, Vice President,
Digital Content, Fox Sports

5. GOALS
SHORT TERM: After graduation (Fall 2019)
• Land entry level position at radio station or local sports outlet
Actively network with 20 sports outlets and companies in hopes
of landing better position after college.
MID TERM: (2022) Land position at Full Sail University with WWE and
NXT.
• Cultivate a brand marketing strategy and lay the foundation of
pitching my own show to WWE and various networks.
LONG TERM: (2026) Produce, direct, and oversee my own Sports Talk
show.
• Lay the foundation for my own Production company that helps
aspiring students create their own content.
• Save at least $50,000 in order to create a sister brand for my wife’s
makeup and effects company
• Collaborate with my wife and her effects company to create a new
form of sports entertainment
• Create Jobs for at least 5 people of diverse backgrounds to promote
diversity in the entertainment industry

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Production 85%
Writing and Editing 70%
Active Listening 90%
Public Speaking 90%
SOFTHARD
Adobe Audition 50%
Microsoft Excel 25%
Critical Thinking 25%
Social Perceptiveness 30%
SOFTHARD

7. PROMISE
I want to bring more eyes to Sports
Entertainment, and with my passion and acquired
knowledge, I will help sports fans get a closer look
into this world, through an honest, open, and
creative opinion and love for the industry.

8. CREDENTIALS
Work Experience:
• 3 years in production, editing and directing for AfterbuzzTv
•2 years of Red Carpet Hosting for AfterbuzzTv
•5 years of youth basketball coaching in Germany
Education:
• Sportscasting, B.S. Full Sail University (Expected Fall 2019)
• Red Carpet Training Workshop for AfterbuzzTv
• UCB Improvisation Training

9. COMPETITON
Jonny Loquasto Evan T. Mack
Industry Experience:
• Yahoo Sports
• Fox Sports
• AXS Live Content Creator
Education:
Masters Degree in Physical Therapy from the
University of the Sciences in Philadelphia
Leadership Experience:
• Former Lead Host on WWE After show on
AfterbuzzTv
• Creator of Wrestling Compadres Podcast on Fox
Sports
Online Presence:
• 62.6K Followers on Instagram
• 88.1K Followers on Twitter
• 679 Subscribers to YouTube
Industry Experience:
• Currently enrolled at Full Sail
University
Education:
Sportscasting, B.S. Full Sail University (Expected Fall
2019)
Leadership Experiences:
• Current Lead Host on WWE After show on AfterbuzzTv
• Youth Basketball Coach in Limburg Germany
• Lead Host NXT After show on AfterbuzzTv
Skills and Proficiencies:
• Public Speaking- 3 Endorsements
• Leadership- 4 Endorsements
• Social Media- 9 Endorsements
Online Presemce:
• 9.6K Followers on Instagram
• 600 Followers on Twitter
• 27 Subscribers on YouTube

10. COMPETITON
Beverly Pham Evan T. Mack
Industry Experience:
Over 8 years of Marketing,
Social media, and host
experiences from various
networks such as: ESPN and Fox
Education:
• B.S. From USC in
Broadcast and Digital
Journalism
Leadership Experience:
• Volunteer: Kiwanis International
• Girl Scout: Girl Scouts of America
Skills and Proficiencies:
• Video Production- 42 Endorsements
• Social media- 51 Endorsements
• Broadcast Journalism- 11 Endorsements
Online Presence:
• Seen regularly on Fox Sports for various
outlets and different sporting events
• 1,226 Followers on Twitter
• 422 Subscribers on YouTube
Industry Experience:
• Currently enrolled at Full Sail
University
Education:
Sportscasting, B.S. Full Sail University
(Expected Fall 2019)
Leadership Experiences:
• Current Lead Host on WWE After show on
AfterbuzzTv
• Youth Basketball Coach in Limburg Germany
• Lead Host NXT After show on AfterbuzzTv
Skills and Proficiencies:
• Public Speaking- 3 Endorsements
• Leadership- 4 Endorsements
• Social Media- 9 Endorsements
Online Presence:
• 9.6K Followers on Instagram
• 600 Followers on Twitter
• 27 Subscribers on YouTube

11. BRAND POSITION
Evan “America’s Sweetheart” Mack
Creating an open forum and giving you an honest , fun, and charismatic way to
receive all of your sports and entertainment news.
Evan was given this nickname by having a nice demeanor. A friend
noticed his love for Actress Julia Roberts and dubbed him America’s
Sweetheart because of his smile, and down to earth approach to life.

12. NETWORK & MARKETING
Industry Events and Organizations
• 2019 Basketball Career Conference
July 6-7 | Las Vegas, Nevada
• Football Career Conference
February 27-29, 2020| Indianapolis, Indiana
Digital Marketing
• Primary Content
Est. Website and Interview Platform called
Cereal Talk Entertainment. This website will
feature interviews from various sports and
industry professionals delivered weekly.
• Primary Tools
Promote on various Social Media platforms such as:
Facebook, Twitter, and Instagram. Create website called:
cerealentertainment.com to promote new interviewing
platform.
• Website
Use online portfolio as well as newly created
website to promote interviews and weekly
produced content.

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Sportscasting, B.S. by expected graduation date of Fall
2019
Technical Skills
• Complete Social media training at the Digital
Marketing institute
• 30 lecture hours- Expected completion June 2019
• Designing websites for performance: lynda.com
certification- Expected completion June 2019
Mentor
• Seeking an industry professional that can expand
my knowledge and guide me along my career
path. Hopefully cultivate a professional
relationship with Dan Patrick the creator of my
Sportscasting Degree program
Soft Skills
• Crafting a cover letter: lynda.com
• Content Marketing on LinkedIn: lynda.com
• Writing Articles: lynda.com

14. EVAN T. MACK
“You know how every sports news, debate
show, or analysis is exactly the same no
matter what network you turn on? Well, what
I do is bring an original, unscripted, objective,
and youthful approach to sports and
entertainment. In fact by being a former
player and coach, I provide insight, passion,
and perspective on all the latest news,
trends, and topics too controversial for others
to address. I’ve been told the way I explain
different sports makes it easy for anyone to
follow. I intend to bring that same approach
to an even larger audience
“

15. REFERENCES
27-3011.00 - Radio and Television Announcers. (n.d.). Retrieved April 20,
2019, from https://www.onetonline.org/link/summary/27-3011.00
PROFESSIONAL DIPLOMA IN DIGITAL MARKETING SOCIAL. (N.D.).
RETRIEVED FROM HTTPS://DIGITALMARKETINGINSTITUTE.COM/
EN-US/STUDENTS/COURSES/PROFESSIONAL-DIPLOMA-IN-DIGITAL-
MARKETING-SOCIAL?
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TRAINING&DEVICE=C&MATCHTYPE=E&GCLID=CJWKCAJWZPXLBRA
JEIWAJ_XTEFLG-
LNNFBOKQ9LTVQYBY2MBUIX4MIRTVNWPFKLKBDRLQD_7UHOO5HO
CH28QAVD_BWE
VEGAS SUMMER LEAGUE BASKETBALL CAREER CONFERENCE |
SPORTS MANAGEMENT WORLDWIDE. (N.D.). RETRIEVED FROM
HTTPS://WWW.SPORTSMANAGEMENTWORLDWIDE.COM/
LASVEGAS-BASKETBALL-CAREER-CONFERENCE
NFL COMBINE FOOTBALL CAREER CONFERENCE | SPORTS
MANAGEMENT WORLDWIDE. (N.D.). RETRIEVED FROM HTTPS://
WWW.SPORTSMANAGEMENTWORLDWIDE.COM/CONFERENCES/
NFL-COMBINE-SPORTS-CAREER-CONFERENCE
LYNDA: ONLINE COURSES, CLASSES, TRAINING, TUTORIALS.
(N.D.). RETRIEVED FROM HTTPS://WWW.LYNDA.COM/
LOG IN OR SIGN UP. (N.D.). RETRIEVED FROM HTTPS://
WWW.LINKEDIN.COM/JOBS/SEARCH/
(N.D.). RETRIEVED FROM HTTPS://WWW.LINKEDIN.COM/
SEARCH/RESULTS/PEOPLE/?ORIGIN=SWITCH_SEARCH_VERTICAL