Creating a sensible cold-chain involves establishing quality control and assurance procedures throughout the entire supply chain. This includes implementing food safety standards, monitoring processes, conducting inspections and record keeping, and facilitating continual improvement. The goals are to reduce complaints, ensure consistency, improve efficiency and costs, and increase profits by maintaining quality across production, storage, transportation, distribution and sales. Certification to quality management standards like ISO 9001 can provide significant benefits such as a competitive advantage, enhanced marketability, and assurance of product quality and food safety.