The National Centre for Cold-Chain Development (NCCD) in India plans to launch a 24/7 helpline for reefer truck drivers to address transit challenges and reduce delays in the transportation of perishable goods. This initiative aims to coordinate with local officials across 630 districts to streamline processes and minimize losses due to in-transit delays. While stakeholders see the potential benefits, concerns remain about the execution and responsiveness of local authorities to ensure its effectiveness.