This document contains research on various roles involved in film and game production, including storyboard artist, animator, and games artist. For storyboard artist, it discusses creating illustrations from a screenplay to help directors visualize scenes, especially those with action. Qualifications include a degree in fine art or illustration. Average annual salary in the UK is £80,487. The role of an animator is to bring characters, creatures, and elements to life through movement in games. It requires animation skills and an understanding of human movement. Qualifications are usually an animation degree. Salaries range from $49,481 to $97,833 depending on experience. As a games artist creates visual elements like characters

1. Irn-Bru
ALLAN GODIN

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Producer
Screenwriter
Storyboard artist
Props master
Animator (Films)
Sound designer
Cinematographer
Camera Operator
Visual effects artist
Animator (Games)
Sound effects editor
Games Artist

3. Info-graphic Research: Storyboard artist
Basically, the story board artist is needed to be able to represent the script with pictures. They will usually work directly
with director to make their visions a reality.
A storyboard artist creates a series of illustrations from a screenplay like a comic book. This is to help the director get a
clear vision of what they need to achieve and helps show what’s needed. Commonly a storyboard would mostly be used
in films with large amounts of action or with CGI where battle scenes, fights, and chases may occur so they may be
visualised and carefully planned. A storyboard artist usually works in the pre-production stage of filming since they must
read the screenplay and discuss with the director the different moods and atmospheres each scene must contain.
Qualifications needed for a storyboard artist would be:
Some form of degree in either fine art, graphics, illustrations or animation
Storyboard artists average £80,487 per year
illustrators is £34,385 per year. The highest earning illustrators average £69,908 per year and the lowest earners average
£14,145 per year
Average wages in the UK 2017 is £27,200, an increase of 1.8% compared with FYE 2016 £26,700

4. Info-graphic Research: Animator
The role of an animator is to portray the movement, behaviour and moods of characters within a game by making best use of the games
engine’s technology, within the platforms limitations.
To do this you must have a knowledge in 2d and 3d animation techniques, be creative and imaginative, have knowledge of full motion
video (FMV), be able to work as part a team and also on your own initiative, be able to take responsibility for, organising your work within
the production schedule, managing files and meeting deadlines, understand the production process, be able to communicate effectively
with other teams and disciplines is essential, have some knowledge of programming ideally, be able to reveal attitude, emotions and
mood through a character’s movement and behaviour, understand the timing and appearance of human and animal movement and facial
expressions, and be able to lip sync, be able to create memorable characters that will appeal to players, have spatial awareness and a feel
for movement over time
The uses of an animator most often is applied to giving life to game characters and creatures, but sometimes animations are also applied
to other elements such as objects, scenery, vegetation and environmental effects. Animators work closely
with Programmers and Artists to create the best balance between smooth seamless movement and optimised performance on the target
platform. They are also usually responsible for the technical processes of rigging and skinning of the characters, which involves creating
an underlying structure rather like the bones of a skeleton and attaching appropriate body parts to each bone. This makes the animation
process itself a lot more efficient
Qualifications needed would usually be an animation-related degree, including games animation
According to Game Developer Magazine's salary survey, animator salaries are heavily dependent on level of experience. Artists and
animators who have less than three years of experience report an average salary of $49,481 per year. Those with between three and six
years of industry experience average $63,214 per year. Those with over six years of experience report significant salary gains, with an
average annual salary of $97,833.

5. Info-graphic Research: Games Artist
Creating visual elements of a game, such as characters, scenery, objects, vehicles, surface textures, clothing, etc. Also creating concept art
and storyboards which help communicate to proposed elements during pre-production.
Must be able to draw from life, be able to convey expressions and emotions, have skills in comic book art and/or storyboarding, be
imaginative and creative, have good communication skills, be able to work to a style guide.
Some games try to look as realistic as possible while others aim for a more stylised look. It is the Artist's job to model and texture
characters and objects to achieve the desired result. The look of a game is often a significant factor in its success, second only to its
playability. There are various specialisms within the art department, including 3D object modelling, character design, textures, and
environments. Each Artist has responsibility for the creation of particular art assets with a game, but there is also a lot of movement
between roles. They might also create artwork for packages, promotional materials and websites.
Concept Artist - usually using traditional materials (e.g. pen and paper) rather than computer software, the Concept Artist sketches ideas
for the game worlds, characters, objects, vehicles, furniture, clothing, etc. They also suggest level designs, colour schemes, and the mood
and feel of the game. Although not involved in creating the actual game art, their concept will shape the look of the game
3D Modeller - builds the characters, objects and environments of the game, including life forms, scenery, vegetation, furniture, and
vehicles, etc. They need to balance visual richness and detail with the limitations of the game's technology
2D/Texture Artist - creates and applies textures to characters, environments and game items, such as the surfaces of walls and floors of
buildings. This is also a highly skilled area, which requires considerable knowledge of lighting, perspective, materials and visual effects
Qualifications needed would be the same as most Artists in the games industry possessing a degree or HND in an art subject, such as fine
art, graphic design or illustration.
Average wages for a games artist is £20,757, but larger companies can pay up to £50,000 a year

6. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Unknown. (N/A). Storyboard Artist. Available:
http://creativeskillset.org/job_roles/3080_storyboard_artist_film
. Last accessed 13th Sep 2018.
MICHELLE BURTON. (2015). Storyboard Artist. Available:
https://www.animationcareerreview.com/articles/storyboard-
artist-career-profile. Last accessed 13th Sep 2018.
For information on wages for storyboard artist
For information on Storyboard artist
Unknown. (N/A). Animator (Games). Available:
http://creativeskillset.org/creative_industries/games/job
_roles/325_animator_games. Last accessed 13th Sep
2018.
Forest Time. (N/A). The Average Salary of a Video Game
3D Animator. Available: https://work.chron.com/average-
salary-video-game-3d-animator-18753.html. Last accessed
13th Sep 2018.
For information on wages for Animator (Games)
For information on Animator (Games)
Unknown. (N/A). Video
Game Artist
Salery. Available:
https://www.payscale.com
/research/UK/Job=Video_G
ame_Artist/Salary. Last
accessed 13th Sep 2018.
Unknown. (N/A). Game
Artist Salaries. Available:
https://www.glassdoor.co.uk
/Salaries/game-artist-salary-
SRCH_KO0,11.htm. Last
accessed 13th Sep 2018.
For information on wages for Games Artist
Unknown. (N/A). Games Artist. Available:
https://creativeskillset.org/creative_industries
/games/job_roles/330_games_artist. Last
accessed 13th Sep 2018.
For information on Games Artists

7. Info-graphic:
Put your info-graphic design work here.

8. Research:
Describe how you located, retrieved and stored information:

9. Client research:
Put your client research here.
Things to consider:
Who is your client:
Demographic: Male, age 25-39, Social grade C2DE
Regions: central Scotland, Northern Scotland, North East
Politics: Mostly left
Professions: Engineering, government and civil service, telecomuunications
Monthly spare salary £125 to £499

10. Client research:
Put your client research here.
Things to consider:
what do they make:
Irn bru soft drink
Irn bru ice cream

11. Client research:
Put your client research here.
Things to consider:
how do they advertise their products?
https://www.youtube.com/watch?v=9UprxM_aBWk
Dad meets daughters boyfriend (1)
https://www.youtube.com/watch?v=RmxS2DreHcU
Fiery irn bru – Male advert (2)
https://www.youtube.com/watch?v=JhHP3hP_0Pg
Irn bru 32 (3)

12. Client research: Ad 1
Narrative, persuasion, lines of appeal
Use screen shots, images and links to help show your research.
In this image the father has just realized his daughters boyfriend is English giving him the
shock of his life. He goes through the advert finding out things about the boyfriend that
normally he wouldn’t find funny from the faces he pulls and the way he breaths in the advert.
At the end of the advert the boyfriends dog walks in with the English flag over its back, walks
onto the Scottish flag rug, and farts on it. Showing disrespect towards the fathers country.
This image of the father smiling is after he takes the sip of Irn Bru, and how it changes
negative attitude into positive. From finding out his Scottish daughter is in love with a
British guy, To a dog with the English flag on its back farting onto the Scottish flag rug. A
lot of disrespect is thrown at the dad and he would look shocked, then breath in
heavily as if he was about to shout before drinking the Irn Bru that calmed him down
everytime.

13. Client research: Ad 2
Narrative, persuasion, lines of appeal
Use screen shots, images and links to help show your research.
At the beginning of the trailer the old man talks about how working in the garden can be
thirsty work and how kind his grandson was for getting him a fiery Irn Bru. This happens
with all the people in this advert, they do something tough in their life so a grandchild gives
them a fiery Irn Bru.
After the old man takes a sip he pulls a shocked face and says ”wa” before he gets cut of
onto a different old guy, who begins with the word “anchor”. This in the video creates a
foul word but they never fully say any foul words singly, they put two videos together.
Another example is when one guys finishes his sip and says “cra” to be cut out into
another guy saying “rap”. Creating a fine line with regulations of adverts.

14. Client research: Ad 3
Narrative, persuasion, lines of appeal
Use screen shots, images and links to help show your research.
At the beginning of the
advert the guy is looking
bored, very tired, and out
of energy. As if he was
about to fall asleep at the
desk. When something
crazy happens
After a close up of his face a
man in a bird costume bursts
through the wall shouting
“Wakey, Wakey”. Wiping the
tired look of the guy.
In this image the man has taken
a sip of the Irn Bru 32 and looks
a lot more awake and still
shocked from a massive man in
a bird suit going through the
wall. Which could be like that to
represent the kick it gives when
you drink it
In this image the birdman has been
interrupted by the librarian telling
him to be quite. His response “ill
sush you ya tweedy old crow” Has
many different things in it to look at.
Firstly, he’s saying to a librarian that
he’ll sush her which is quite ironic,
But then he called her tweedy old
crow since she’s more reserved and
sits with books all day. This could be
a way of saying that “you would
understand so go back to your
books”

15. Market research:
Things to consider:
What market is your client part of
From research I’ve discovered many sites which have different facts of the soft
drinks world. Firstly, the pie chart at the top left is all the types of drinks sold in
the UK with percentages. This helps show how big soft drinks market is
compared with other drinks. After looking further into this I found another pie
chart with more detail on the soft drinks. It shows the majority of flavours sold
is in the cola area like Coke and Pepsi. The second biggest being others, this is
where we would find Irn-Bru but since it’s mixed with many other products we
can’t be precise with calculations of sales percentage. The top bar chart
provides the market value of soft drinks currently in euros, the largest being
€18,747 in pounds this would be £16,740. On the right side of the page there is
a line graph showing the stocks of Irn-Bru and how it’s increased over the years.

16. Market research:
Things to consider:
who is their competition?
The graph to the left shows the market value of different
products in the UK. At the top of the list is supermarket
brands which are basically heaper copies of different
lemonades, colas, and juices. If we took those out Coca cola
would be at the top with £796 million GBP, compared to the
rest of the drinks it storms through the competition with it’s
biggest rival company Pepsi only having half it’s Value at £340
million GBP. This graph shows the top 10 brands in the UK,
unfortunately Irn-Bru doesn’t have a place on this list since it
only dominates in Scotland and England's public prefers
brands they’ve know longest.

17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

23. Irn Bru Idea type 1, The soldier
Sword
Gun
Enemy
Irn Bru
Dark Sky
Bright Blue Sky
Close Ups
Medium shots
Mood Board
• Long Shots
• Slow Motion
• Costumes
Appearance
• Clean Shaven
• Innocent
• Muddy
• Unprepared in the
situation
Appearance
• Angry
• Clean/ Untouched
• Fully prepared for the
situation
• Rugged
• Evil
BrainStorm

24. Group presentation Slide
Basic Idea: Soldier in a tough situation and need a solution quickly. He drinks the Irn Bru and gets the cordage to face his enemy. He holds his
sword up patiently, as the enemy fires their last shot he blocks it with his sword and attacks with his sword. As the sword is about to hit it would go
black to the classic Irn Bru ending with a voice saying “gets you through the toughest situations”.
Protagonist would look like he’s been dragged through a bush backwards, and the antagonist look fresh and lively.
The outfits would include. An army outfit for the protagonist and casual wear for the antagonist with a police badge showing he’s gone dirty.
Props needed would be a pack of Irn Bru, 100% wouldn’t happen perfectly in 1 cut, The sword for the protagonist, and the fake gun for the
antagonist. To add some realism the army guy could have a; BP-vest, backpack, facepaint.

25. Group Idea:
Brainstorm
Put your groups
idea here. Agree on
what you are doing.
You need to work to
this concept from
here on.

26. Group Idea:
Storyboard
Put your groups idea
here. Agree on what
you are doing. You
need to work to this
concept from here on.

27. Group Idea: Script
Put your groups idea
here. Agree on what you
are doing. You need to
work to this concept
from here on.

28. Group Idea:
Shot list
Put your groups idea
here. Agree on what you
are doing. You need to
work to this concept
from here on.
Shot Number Type of shot Location Cast Props
1 Medium Shot Bench on outskirt of college Victim Lunch box
2 Pan around Bench on outskirt of college Victim Lunch box, Phone
3 close up Bench on outskirt of college Victim Phone
4 Medium Shot Bench on outskirt of college Victim, 3 Bullies Phone
5 Close up Bench on outskirt of college Ring Leader bully Phone
6 Zoom out Bench on outskirt of college Ring Leader bully Phone
7 Longshot Bench on outskirt of college 3 Bullies, victim Phone
8 Pan long shot Bench on outskirt of college 3 bullies, Angus phone
9 Medium shot Bench on outskirt of college Angus N/A
10 Long shot Bench on outskirt of college 3 bullies, Angus Irn Bru
11 Medium Shot Bench on outskirt of college Angus Irn Bru
12 Low angle medium shot Bench on outskirt of college Angus Kilt, Scothish flag
13 Over the sholder shot Bench on outskirt of college Angus, 3 Bullies Scothish Flag
14 Long shot Bench on outskirt of college Angus, Victim N/A

29. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

30. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

31. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

32. Finished Stuff:
Finished pieces to be displayed on your blog.