Pixel art is a form of digital art created using raster graphics software that was commonly used in early video games and is still used in mobile games today. As gaming advanced to 3D graphics, pixel art became less common but was still used in advertising. Concept art is a form of illustration used before final production in films, games, animation and comics to convey designs, ideas and mood. It is used in Star Wars to portray the world. Texture art adds detail to floors, walls and characters to make games look realistic, though textures take significant time to create and implement. Background graphics provide context and story beyond game levels to strengthen narrative. Print media art promotes games through packaging design tailored to audience and content age ratings.

1. Graphic types
Pixel art
• Pixel art is a form of
digital art created through the use of raster graphic
software. The use of pixel art is more commonly used
and seen for games that are out-dated or very old, and
it is also seen in limited consoles, computers, graphic
calculators and mobile phone games. The term pixel
art was first formally published in 1982 Adele
Goldberg and Robert Flegal, but it was created at
least ten years before that in 1972. Pixel art was
used very often in the older computer and
console video games, but with gaming advancing
in the use of 3d graphics rather than pixel art in
became decreasingly used in consoles and
computer but became more common as mobile
phone gaming increased. As pixel art became less
common advertising soon picked up on it and was
used by a company called Bell. The group called Eboy specializes in
the use of pixel art advertising and has had these techniques used
in magazines such as wired, popular science and fortune 500.
• The game Mario was very popular in featuring pixel art in their first
few games. The examples below show Mario when it first started on
the Nintendo entertainment system. Since then even Mario has
developed out of the way of pixels to 3D graphics. As you can see in
the other photograph below Mario has developed from its simple
minded pixel creation to being played with much more detail and
development in the way of the
gameplay.
Concept art
• Concept art is a form of illustration where
the main goal is to convey a visual

2. representation of a design,
idea, and/or mood for use in
films, video games,
animation, or comic books
before it is put into the final
product. Concept art is also
referred to as visual
development and/or
concept design. This term
can also be applied to retail
design, set design, fashion design and architectural design.
• Star wars uses concept art to give a perspective on the world that they
are trying to portray to give a more detailed view on what there world is
like.
Texture art
• Texture art in games is used to detail the floors
and wall to make the game look overall as
realistic as possible. Texture artists are
commonly seen looking at the floor to give
them the detail and ideas that are needed to
pass over onto the video game world. Textures are in video games to
show more detail and a more realistic view on the world around you,
even though the texture are not
always noticed they are still always
present and take a lot of time to be
placed in the open world. When
creating two different textures like a
dirt and a concrete floor, any gamer
would think it is and easy and trivial
task to complete, but in fact it is a
hard time consuming process to
show the changes between dirt and
cement. Textures are also used in
relation to making a character or
characters in games look realistic
and gives a better idea of the
person that they are trying to
create.

3. Background graphics
• Background graphics have still been given the same attention to detail as
any other graphic in the game but it is not generally noticed. Background
graphics are placed into games to make it seem that there is a world
beyond the level that you are placing through. For example when you
see destroyed building and broken down cars it gives you a better story
than just going through a game level by level it makes you wonder what
events led up to this happening and what fate awaits that part of the
world, background graphics are there to add a more detail and
interesting story to the game rather than go there kill him and return. It
helps strengthen a games back story and overall gameplay.
Print media art
• Is the promotion of the game in the form of packaging like on magazines,
leaflets, and the games cover. It can be promoted as a photorealism
pictures or something that represents the game. It also has different
types of packaging techniques varying on the age of the game or film.
For example a kids game like viva pinata has friendly colours used like
yellow, orange and green to be able to relate more to a kids age type
whereas an older rated game or film will have a more violent text like the
film 300 with its red text and blood splats on the cover and a man
grasping a sword looking angry. Print media art all depends on what type
of game they are trying to sell to there customers because it must also
appeal to the audiences who want to buy this game or film or magazine.