SearchLove San Diego - Lisa Schneider - The Ecosystem Effect: How Our Social ...Distilled
Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find an authentic, engaging voice and connect with data-driven trends across topics from politics to pop culture. Learn how the result was an ecosystem effect that also drove SEO ranking and CTR success.
SearchLove San Diego - Ross Simmonds - How To Identify Content Opportunities ...Distilled
Whether you're trying to generate leads, links, shares or more traffic - identifying great content opportunities is an important part of any content marketing effort. In this talk, Ross will share tried & tested techniques along with some clear examples of how these efforts can help any marketer in any industry uncover opportunities worth chasing.
Markanın tarihsel evrimiyle başlayıp, faydalarını, unsurlarını, alakalı kavramları ve uluslararası markalaşmayı kısa özet halinde anlatan bir sunum.
Birçok görsel konuyla bağlantılı ve ekstra açıklama gerektiriyor. Bu açıklamalara ulaşabilmek için görseli alıp google görsellerde aratabilirsiniz.(meyve suyu ambalajı gibi) Bu sayede konu-görsel bağdaştırması yapılabilir.
SearchLove San Diego - Lisa Schneider - The Ecosystem Effect: How Our Social ...Distilled
Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find an authentic, engaging voice and connect with data-driven trends across topics from politics to pop culture. Learn how the result was an ecosystem effect that also drove SEO ranking and CTR success.
SearchLove San Diego - Ross Simmonds - How To Identify Content Opportunities ...Distilled
Whether you're trying to generate leads, links, shares or more traffic - identifying great content opportunities is an important part of any content marketing effort. In this talk, Ross will share tried & tested techniques along with some clear examples of how these efforts can help any marketer in any industry uncover opportunities worth chasing.
Markanın tarihsel evrimiyle başlayıp, faydalarını, unsurlarını, alakalı kavramları ve uluslararası markalaşmayı kısa özet halinde anlatan bir sunum.
Birçok görsel konuyla bağlantılı ve ekstra açıklama gerektiriyor. Bu açıklamalara ulaşabilmek için görseli alıp google görsellerde aratabilirsiniz.(meyve suyu ambalajı gibi) Bu sayede konu-görsel bağdaştırması yapılabilir.
Evergreen Content: What It Is and Why Your Site Needs ItPaulDonahue16
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.
Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/
NTEN Content Strategy Part II: Developing Your Voice and Defining Your StrategyMichaela Hackner
Strategies are only as good as their results. Once you’ve gone through activities to define messaging and brand attributes – including Brand Pillars, Messaging Architecture, and Storymapping – you need to translate the work into actionable tools. In this webinar, you'll learn how to this on a limited budget, using tools available to you right now.
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
LIA Infraservices are also specialised in Mobile app development in Chennai, Social Media Marketing- SMM, Article Submission, Blog Publishing and all types of Technical & Non-Technical Content Writing Services across the globe.
Evergreen Content: What It Is and Why Your Site Needs ItPaulDonahue16
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.
Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/
NTEN Content Strategy Part II: Developing Your Voice and Defining Your StrategyMichaela Hackner
Strategies are only as good as their results. Once you’ve gone through activities to define messaging and brand attributes – including Brand Pillars, Messaging Architecture, and Storymapping – you need to translate the work into actionable tools. In this webinar, you'll learn how to this on a limited budget, using tools available to you right now.
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
LIA Infraservices are also specialised in Mobile app development in Chennai, Social Media Marketing- SMM, Article Submission, Blog Publishing and all types of Technical & Non-Technical Content Writing Services across the globe.
Similar to Lorem Ipsum Dolor? Yep, you need a content strategy. (20)
Slides from the community call where we discussed the process, timelines and tips for sharing a great proposal for a session at the 2017 Nonprofit Technology Conference in Washington D.C. on March 23-25, 2017.
2015 Leading Change Summit: Making the Most of LCSNTEN
NTEN’s 2015 Leading Change Summit (15LCS) is just around the corner and, as far as conferences go, is different by design. We want to make sure you know all the ways that it is different and what you can do to in order to make the most of your experience.
Community Organizing Tools from the Experts WebinarNTEN
In honor of NTEN's August 2014 theme of "Tools," we’ve invited several of our beloved Tech Club and Community of Practice organizers to give short presentations about their favorite community organizing tools. Tools and processes covered will include:
* Post-call communications to build community and extend discussions: Attendees will takeaway an easy post-call process that extends conversations, deepens impact, and broadens community.
* Microsoft Office workflow for mass mail: Learn a workflow for sending personalized mass emails that will not be filtered into promotions tabs or deleted as junk, but rather drive event sign-ups.
*Text expansion utilities to make your fingers fly: We spend much of our days typing the same thing over and over, but a text expander app can remove the drudgery from your life and make you appear to be the fastest typist ever!
* Screencasting with Jing: Learn how to record presentations using the free tool Jing to share images and short videos of your computer screen.
* Engagement with Twitter and Storify: Twitter chats present a great way to engage your supporters and volunteers in an accessible, consistent, and fun format. Storify lets you represent those conversations in a visual and dynamic format.
* Collaborate from afar with Google Docs: Learn how to use Google Docs to create, share, and collaborate on event planning documents and more.
2013 Nonprofit Engagement Data Management Study: A Graphic ReportNTEN
We surveyed nonprofit professionals about the "engagement" data their organizations track, how they use it, what their key challenges are regarding working with this data for their missions, and what their plans are regarding engagement data projects in the next 12 months. This is our graphic report of the results. The study was conducted by NTEN (nten.org) in partnership with Avectra (Avectra.com) in the spring of 2013.
Based on our research, we've found some correlation between nonprofit organizational practices and investments that impact overall organizational success when it come to managing technology for missions. Planning, Training, and Evaluation are key.
This infographic, designed by the folks at Lemon.ly, tells the story.
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
2. Today’s Presenter
Courtney Clark
Content Strategy Lead
Forum One Communications
3. Defined
Content Strategy plans for the
creation, publication, and
governance of useful usable
content.
- Kristina Halvorson
author of Content
Strategy for the Web
14. Good Content Quals
Relevant
Actionable
User-centered
Clear
Consistent
Concise
Supported
http://www.alistapart.com/articles/a-checklist-for-content-work/
15. Relevant
Are you in the right place, talking to the right people, about
the right stuff?
Is this content relevant to our business goals, users, context
Is this written for the right audience?
Is the content on the right page?
16. Actionable
What is the purpose of this content?
What action do you want users to take?
24. Concise
Can you say this in one sentence instead of a paragraph?
Do you get to the point in the first sentence?
Did you give the overview before the long report?
25. Actionable
Concise
• What is the purpose of this content?
• What action do you want users to take?
26. Supported
What’s the plan after this content is published?
Is it time sensitive?
Who will update it?
Does it need to be archived?
Do you have the resources to support it?
`Blog posts, tweets, white papers, reports, and plain ol’ descriptions - the list of content on your website can go on and on. There is clearly no shortage of web content out there, but how much of it is good and useful? Your organization is not alone in this content conundrum. This webinar will cover the "tell tale" signs of good content and the basics of assessing and improving your content. In our 60 minute webinar, you will learn: What is content strategy? Why is it important for my organization’s website? What are the qualities of "good" content? How do I assess my content and make sure it's sinking-in with my audiences? How do I create content that is findable, readable, and actionable?
There’s been some buzz about content strategy over the last couple of years. Now there’s a growing library of books about it. First, we should all understand what it means. [read definition] If the you look at the verbs, they sound familiar. In the printing world of books and newspapers, we’re familiar with creation and publication. But the web adds a new dimension – governance. After you complete a book, it’s done. In order to revise, you must recreate and republish, but on the web, changes are often pretty easy. Enter governance. Governance is a distinguishing part of content strategy because it makes us define who will update the content, who can change it, when we will delete it or archive it. Tough scenarios that you need a plan for. But let’s look back at the world of publishing…
Print publishing – familiar with many parties involved… “ In fact, if you think about all of the stuff required to publish books— authors, reviewers, technical editors, copy editors, publishers, graphic designers, distributors , etc.—you begin to see that their analogous roles on the web are just, by default, not designed into the process …at least, not when everyone and their mom can publish content. Lots of people!
Then we had websites. And we needed web editors or webmasters or whatever you called them. It started to become clear that the web master would need some help. Do some complicated code, call in a developer Need a cool design, call in a designer The business analyst has a new request.
As websites got bigger and more complicated, one person could not do it alone. I’m not saying that you need 16 people to run a website. I know that sometimes 1 person is doing all of these things. My point is that a website has similarities to publishing a book or newspaper. The web is even a little more complicated because it can respond to you like a book cannot.
The larger the website, the more moving parts. And how do we keep track of all of it? If you’re doing all those jobs and constantly adding to the site, you can start to feel like this.
You can start to feel a little crazy. So content strategy became popular when a whole bunch of people (UX, writers, designers) wanted to create a process in order to stop the madness.
So people managing the website said, “We need a plan!”
So what? You might be thinking, we’re doing some of that… or “Eh, doesn’t seem like such a big deal, my site is tiny.” Well, no matter the size of your site, this is a big deal. Here are a couple of reasons why…
For the most part, users are coming to your site for the content! It could be: Address Phone number Document Project information Users don’t care about the delivery mechanism (mail truck), they just want what their looking for (their mail)! So if the primary reason that users are coming to your site is because of your content, shouldn’t it be good?! I say – Do it well! People get upset when they can’t find what they’re looking for. If they can’t find it, they will leave your site and find another that will give them what they want. On of your goals should be to have lots of users visit your site, and have them stay on the site for a long time. If you don’t take care of your content, your users won’t stay.
If you get your content right, you can accomplish a lot. Just like design can influence perceptions, content can as well.
Good Content is Erin Kissane wrote a great blog post on this. Let’s dive in and see some examples! http://www.alistapart.com/articles/a-checklist-for-content-work/ http://www.alistapart.com/articles/a-checklist-for-content-work/
This is basically a sanity check. Are we in the right place, talking to the right people, about the right stuff? Erin Kissane wrote that appropriate content makes users feel like geniuses. This is the bit where good content isn’t recognized as content, because it’s so perfect it seems natural. “ Content is perfectly appropriate for users when it makes them feel like geniuses on critically important missions, offering them precisely what they need, exactly when they need it, and in just the right form.” http://www.alistapart.com/articles/a-checklist-for-content-work/
We want information to have a purpose, but also to direct people to take action in some way! Work toward those business goals. Purpose is not just “sell stuff”. It needs to be more specific. An example would be “Convince nurse practitioners that our products will save them time.” Or influence parents to share this information with principals.
What’s the purpose of this page? They’re not selling anything. This is a blog post from Charity Water The action is partially to consume information and understand the work. But they do want you to join the discussion! Just because you’re not selling anything doesn’t mean that you can’t write with purpose. This example shows how information architecture and content strategy work together to create actionable information.
This is where we’re thinking about the audience
Girl Effect - It is devoted to the idea that the empowerment of girls is the key to significant social and economic change in developing countries. You can see that these question span many audiences. The questions are all written in conversational tone and get straight to the point. They could even mimic what some people are actually thinking after they watch the video. This is what it means to be user-centered. You channel the user and create content (in this case write questions) that align with the user’s needs and how they think about things. The FAQ list is short, only 7 questions, but it covers a lot. And each question has an answer with next steps – keeping people involved and in a lot of cases on the site.
Charity water is a great example of an org that has some great content to achieve their goals. They do a great job of explaining what is probably a complicated process. I have two screenshots here from the top and bottom of the home page. At the top, you can see the language they use. It tells me what I’ll see and what I can do if I click the link. It says “search by country, community, etc”. It does not use technical jargon and say, “Search by metadata and taxonomy terms to yield results.” Keep it simple. At the bottom, they use real numbers to explain the overall cost, how many people are served, and what your contribution can do. All in one short paragraph! Simple language. Short sentences. Not many words with more than two syllables.
All useful for multiple authors. Terms – espeically if you have multiple authors Are you saying renewable energy or green energy? There are some great examples of style guides from Best Buy and Skype.
This is an example of a site using message and phrases consistently. What works in education Reimagining How Schools work Schools that work This site is obviously focused on solutions! Everything seems to work here! The design is consistent. Even the ad matches their orange pallet! This goes with their “What We Do” Statement
Rule 13 from The Elements of Style is “Omit needless words” This is recommended for good web content too! This obviously depends on how much text your working with. Being concise in a tagline is far different from being concise in a report summary. Here are some good questions to ask yourself when evaluating content: Being concise is also key to your mobile strategy for content. You have a much smaller screen to work with and you need to get straight to the point!
Content is grouped Actions are clear Effectiveness Summarized in a table
So you published some content, now what? By support, I’m talking about publiscation. Once it’s published, you’re not done yet. Many groups have projects, data, staff profiles that will change over time. They need to be removed, updated, or archived. Who’s gonna do it? I recommend that you create some sort of plan to ensure that your content is supported in the long-term.
In this example, Energy.gov has data on projects that are part of the recovery act. Now I’m sure that this data comes from a database and magically appears on the map. This is a perfect example of something that is timely, will need to be updated, and probably archived later. Energy.gov needs a plan to support this content. How does the pie chart update when a new project is added or removed? Is that dynamic? That’s focused more on the design and code behind it, but visuals are content too!
That’s a lot to take in. You may be wondering, “What something small that I can get started on today?” Either reworking a few pages or starting on some new content your developing…
As I said, the Content Strategy movement is growing and picking up traction. There are many books, conferences, and website that you look into if you’d like to learn more and continue the discussion.
