Content is king and can increase traffic, page rank, visibility, more customers, and ultimately more business. Good content should be targeted towards your specific audience and distributed across various online platforms like websites, social media, blogs, etc. Creating quality content requires researching your audience, finding relevant material, using tools to generate headlines and ideas, and scheduling regular time for writing. The goal of content marketing is to rank higher in search engines and drive more traffic to your site and business.

1. Content is kingPresented by Massimo PaoliniMPThree Consulting Inc.www.mpaolini.com408-256-0673

2. ContentOne tweet by a top influencer has a huge effect on your traffic.Content will increase your traffic.Traffic will increase your page rank.Page rank will increase your visibilityIncrease in visibility will bring you more traffic, more customers, and ultimately more business

3. ContentWhy do you need to generate lots of content?Where do you need to generate content?Let’s poll the audience.

4. ContentDo you have a site?Do you have a Facebook page?Do you have a Twitter account?What about LinkedIn, Blog, Lens, or any of the other Social media sites?

5. ContentContent = Revenue

6. ContentTherefore if content = businessContent = moneyANDGood content=Good moneyIf you’re still not convinced, try making money on the net without content…Content = $$$$

7. ContentWe covered:Why we need contentNext:Quality is better than quantityWho are you writing for? Where you should add content?

8. Content – What to writeYou cannot just publish any rubbish…

9. Content – What to write - Bad“My Mom thinks I’m above using coupons (which isn’t quite true)”“If I wanted to hear an a..hole I’d fart”Karl writes about once a week

10. Content – What to write – BetterIf you’re interested in Google Analytics and how to DIY, this is a good post.I publish every day

11. Content – What to write – the bestWell written content, relevant, and very informative. Avinash publishes about twice a month and has turned his blog posts into two very successful books.

12. Content - researchUse tools to understand your audience

13. Content – Who to write forAudience intelligence by Microsofthttp://adlab.microsoft.com/Demographics-PredictionOr just Google it.This is telling me that my audience is 69% male,

14. 31% female.

15. 62% 25-34 yrs

16. 31% 50+ yrsContent – Who to write forUse Quantcast.com Planner to figure out your audience

17. Content – Who to write forThis is estimated traffic from two of the sites for the demographics you chose.

18. Content – Who to write for69% male,

19. 31% female.

20. 62% 25-34 yrs

21. 31% 50+ yrsShould my writing be frilly and feminine?

22. Content – Who to write forDo you know who your audience is?69% male,

23. 31% female.

24. 62% 25-34 yrs

25. 31% 50+ yrsContent – Who to write forDo you know who your audience is?69% male,

26. 31% female.

27. 62% 25-34 yrs

28. 31% 50+ yrsContent – Who to write forAre you targeting your audience?69% male,

29. 31% female.

30. 62% 25-34 yrs

31. 31% 50+ yrsContent – Who to write forAre you targeting your audience?69% male,

32. 31% female.

33. 62% 25-34 yrs

34. 31% 50+ yrsContent – Where to write

35. Content – Where to writeNext is listen to your audience.Where are they?

36. What are they talking about?

37. What is their tone?Content – Where to write

38. Content – Where to write

39. Content – Where to write

40. ContentWe covered:Why we need contentQuality is better than quantityWho are you writing for? Where you should add content?BONUS: SEOLet me show you a simple procedure for producing good SEO with your content, interested?

41. SEOSEO IS VERY TIME CONSUMING!

42. SEOBasics:Two audiences

43. They will not come

44. They will not search for what you think they should

45. DO NOT FORGET WHO PAYS THE BILLSSEOTools for research:Google’s own search engine should be your starting point.Use the suggestions in the drop boxUse the Wonder WheelCreate a long list of keywordsUse insights for search and the Google Keyword tool to qualify your list

46. SEOBack to Microsoft for their commercial intent tool.Web Analytics77% NON commercialMarketing results89% Commercial

47. SEO TemplateTitle tag (human – sets the title on the results page.Meta description (human – sets the description on the search engine

48. SEO Template Now let’s take care of the machineURLPage H1 titleFirst paragraph

49. MONEY SLIDESEO Template - Put it all togetherKeyword: Marketing resultsTitle tag: Measure your marketing results with Google Analytics Campaigns – MPThree Consulting IncMeta Description: By measuring your marketing results …URL: measure-marketing-results-with-google-analyticsH1 title: Use Google Analytics to measure your marketing results.1st paragraph: In order to increase your marketing results you need to measure them…

50. ContentWe covered:Why we need contentQuality is better than quantityWho are you writing for? Where you should add content?SEO a templateNextHow do I write?I also have a great trick for creating content, would you like me to tell you about it?

51. Writing – A trickHow do the professionals do it?

52. Writing – A trickCreate an avatar, or a mental image that represents the audience you are addressing

53. Writing – A trickWrite without editingDo it for 10 minutes

54. Writing – A trickDo not spell correctDo not editDo not referJust writeLet it sit for a day

55. We covered:Why we need contentQuality is better than quantityWho are you writing for? Where you should add content?SEO a templateThe secret of professional writersNext:How do you create a good headline?

56. Writing - HeadlinesCreate the most awesome catchy headline everUse tools like:http://www.herenextyear.com/headlinegenerator/http://www.herenextyear.com/headlinegenerator/

57. Writing - HeadlinesThe list are ideas you can use and tweakPlay to guilt

58. Play to fear

59. Play to the bandwagon

60. Play to the joy of curiosityWriting - HeadlinesLinkbait Generator http://linkbaitgenerator.com/index.php

61. Writing - HeadlinesRemember your audience.If this is what they are attracted to, give it to them.Must be entertaining or at least interesting and keyword richUse captivating imagesIf you’re handy with Photoshop or another image program you can create images like this one

62. Writing - HeadlinesOr if you are like me, use Flickr.comUse the advanced search and look for CC images or send an email to the author asking for permission.

63. We covered:Why we need contentQuality is better than quantityWho are you writing for? Where you should add content?SEO a templateThe secret of professional writersHow do you create a good headline?Where to get images Next:Where do I find the material?

64. Content – Finding materialTie in to current eventsRead headlinesSearch Google Blogs

65. Content – Finding materialSet up Google Alerts on:Your industryYour keywordsYour competitorsThe experts

66. Content – Finding materialCreate listsTop 99This search gave me 43 million results!Use some else’s list to create articles on the listed items, maybe even a series.

67. Content – Finding materialWho’s who of the industry (love your competition)

68. Content – Finding materialWrite Chatter

69. Content – Finding materialThere is SO much content on the web that there is no excuse for not finding materialDon’t forget a call to action.So many consultants I work with have great site with amazing content, yet they are afraid of selling themselves. Guess what happens…More IdeasInterview LibraryRewrite something from a different sectorOriginal researchOriginal perspectiveWrite white papersAsk for participationInclude calls to action

70. We covered:Why we need contentQuality is better than quantityWho are you writing for? Where you should add content?SEO a templateThe secret of professional writersHow do you create a good headline?Where to get images Where do I find the material?Next:more shortcuts & Tools

71. ShortcutsUse your phone as a memo pad. Jot down ideas as they pop into your mind, or even start a dictating to yourself.

72. ShortcutsFrankenstein articlesWrite an intro paragraph+Modify an existing paragraph+Write a middle section+Modify another paragraph+Write a conclusion

73. ShortcutsBuy books and magazinesUse content from books and magazines to create unique perspectives for your audience

74. ShortcutsMake a video and include a transcriptUse the script for your video to add text to your video page.

75. More ShortcutsShortcutsOutsourceDoes not have to be something new every monthCan be a review/critique of someone else

76. Shortcuts AND toolsUse twitter to search for materials, for promoting your content, and for creating content out of the conversations you generate