Anthem Publishing was founded in 2002 by three former publishing executives. They publish magazines focused on music and food/craft. Their magazine sales have increased 31% in the past year, web visitors 57%, and social media followers 310%. Anthem currently publishes 5 music magazines but none focused on the indie genre, leaving an opportunity for a new magazine in that space. Anthem has also won 3 awards, demonstrating their ability to successfully launch new magazines. Therefore, Anthem would be a suitable publisher for a new indie music magazine given their expertise in music magazines, growth in social media alignment with that genre's audience, and the lack of an indie-focused magazine in their catalog.

1. Research Institutions
Anthem Publishing

2. Background Information
Anthem Publishing was produced in 2002 by
three former senior managers of Future
Publishing Jon Bickley, Simon Lewis and Paul
Pattengale. Anthem covers two main topics
which are music and food & craft. They’re the
UK’s only publisher of both music making and
listening magazines. In the past year their
magazine sales have increased by 31%, web
visitors increase by 57% and a dramatic growth
of 310% in social media. This would therefore be
ideal for my target audience as they revolve
around social media. Furthermore this would
increase my sales.

3. Existing Magazines with Anthem Publishing
Anthem publish 5 music magazines, as shown on the
left. My genre, Indie is not yet a part of Anthem
Publishing therefore leaving a gap in the market for
my genre.

4. The company is at a high as the clipping on the
right shows that the have won 3 awards. This
would be ideal for my magazine as this shows
that Anthem are extremely good at choosing
their magazines.

5. Anthem Publishing would be most suitable to distribute my
music magazine, as they are yet to have the genre Indie. They
also have a growth in social media therefore being appropriate
to my target audience which is 17 – 30. In addition they publish
music making and listening magazines, this would be ideal for
my target audience as they listen to music a lot therefore they
would listen to magazines.