The document discusses reasons for choosing the horror genre for a movie project. It analyzes statistics showing that horror is one of the top 10 most successful genres from 1995 in terms of box office gross and tickets sold. Though horror movies individually make less on average than some other genres like thriller, fewer horror movies are produced. The document considers the best months and times of year for release to maximize audience numbers. It examines the successful marketing of low-budget hit Paranormal Activity and identifies Miramax as a distributor with experience in successful horror films. Analysis of director M. Night Shyamalan's hits is mentioned as a way to learn techniques that could aid in making the planned horror movie a success as well.