Question 2 Evaluation
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The combination of the artist's music video, advertisement, and digital packaging is very effective. All of the products share common themes from the metal genre and reference each other using screenshots. This creates a sense of intertextuality that appeals to audiences and promotes additional advertising. Links to the band's website are included across all products, allowing viewers to easily find all of the band's offerings. A consistent font and color scheme is also used to establish a clear band identity that is recognized across products. Overall, these techniques make the products more discoverable and increase the likelihood that audiences will engage with the full range of the band's work and merchandise.
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In what ways does your media product use
This document discusses a metal music video project and how it adheres to and challenges conventions of the genre. It begins by explaining how the video finds a balance between typical music video tropes of solely focusing on the band or telling a story. It then discusses how the video was promoted across various social media platforms and websites to engage audiences and increase views. In closing, it argues that the techniques used effectively conveyed the intended tragic message and emotions to viewers.
Q2 Evaluation plan
The combination of the main music video product and two ancillary tasks of a digipak and magazine advertisement are effective at promoting the artist and song. The music video conveys the narrative of the song lyrics visually through the story of two sisters sharing memories. Both the digipak and magazine advertisement feature the same imagery of birds to maintain branding consistency across products and link them to the title of the song, "Wings". A neutral color palette is used throughout the products to match the indie music genre.
Evaluation Question 2
1) The document discusses the effectiveness of combining media products and ancillary texts to promote a band targeting 16-24 year olds.
2) Images of a garage and college campus were used consistently across a magazine advert, digipak, and music video to create a sense of synergy and build the band's identity.
3) Matching fonts, color themes, and similar band images in the digipak and music video were intended to strengthen the band's identity and make them more recognizable to fans.
Evaluation Question 2: How effective is the combination of your main product ...
This document discusses the effectiveness of combining a main product with ancillary texts to establish a brand identity. The author has created a brand identity for their music by featuring the main actor across their content, especially on the front cover of the digipak, in the main part of the advertisement, and throughout the music video. This allows the audience to relate the actor to the artist and music video. The author also uses bold titles consistently across their ancillary texts and music video to allow audiences to relate elements back to the song. The digipak and advertisement are designed to promote and sell the song by continuing to feature the main actors and bold titles to maintain connections to the music video and establish the artist's brand.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related. Images of the band and characters from the music video were used in both the digipack and magazine advert. Similar editing was applied to the images and the same fonts and colors were used for the band and album names across products. Reviews, social media links, and release dates were included in the magazine advert to appeal to the target audience and promote purchases. Costumes, lighting, and materials were chosen to create a consistent star image and fit within the indie genre across all media products.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Evaluation - Conventions
The document discusses the conventions used in the media products created by the author, including a music video, CD cover, and magazine advertisement for a teen pop song.
Some conventions used in the music video were quick cuts, telling a story that fits the song, and synchronizing actions with the music. Conventions for the CD cover included featuring the artist and large text for the song title. The magazine ad used reviews from other publications, release dates, and matching the photo from the CD cover. The author aimed to use realistic conventions to make the products fit within a genre and tie cohesively together.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related through shared imagery, layout, text, and genre elements. Images of the band and characters from the music video were used in both the digipack and magazine advert. The font, sizing, and coloring of text was kept consistent between products, and the record label logo appeared on both the digipack and advert. Research of similar products informed the inclusion of reviews, ratings, and social media links in the advert to appeal to the target audience. Costumes, lighting style, and indie genre elements were replicated across media to establish the band's image.
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Q2 Evaluation plan
The combination of the main music video product and two ancillary tasks of a digipak and magazine advertisement are effective at promoting the artist and song. The music video conveys the narrative of the song lyrics visually through the story of two sisters sharing memories. Both the digipak and magazine advertisement feature the same imagery of birds to maintain branding consistency across products and link them to the title of the song, "Wings". A neutral color palette is used throughout the products to match the indie music genre.
Evaluation Question 2
1) The document discusses the effectiveness of combining media products and ancillary texts to promote a band targeting 16-24 year olds.
2) Images of a garage and college campus were used consistently across a magazine advert, digipak, and music video to create a sense of synergy and build the band's identity.
3) Matching fonts, color themes, and similar band images in the digipak and music video were intended to strengthen the band's identity and make them more recognizable to fans.
Evaluation Question 2: How effective is the combination of your main product ...
This document discusses the effectiveness of combining a main product with ancillary texts to establish a brand identity. The author has created a brand identity for their music by featuring the main actor across their content, especially on the front cover of the digipak, in the main part of the advertisement, and throughout the music video. This allows the audience to relate the actor to the artist and music video. The author also uses bold titles consistently across their ancillary texts and music video to allow audiences to relate elements back to the song. The digipak and advertisement are designed to promote and sell the song by continuing to feature the main actors and bold titles to maintain connections to the music video and establish the artist's brand.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related. Images of the band and characters from the music video were used in both the digipack and magazine advert. Similar editing was applied to the images and the same fonts and colors were used for the band and album names across products. Reviews, social media links, and release dates were included in the magazine advert to appeal to the target audience and promote purchases. Costumes, lighting, and materials were chosen to create a consistent star image and fit within the indie genre across all media products.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Evaluation - Conventions
The document discusses the conventions used in the media products created by the author, including a music video, CD cover, and magazine advertisement for a teen pop song.
Some conventions used in the music video were quick cuts, telling a story that fits the song, and synchronizing actions with the music. Conventions for the CD cover included featuring the artist and large text for the song title. The magazine ad used reviews from other publications, release dates, and matching the photo from the CD cover. The author aimed to use realistic conventions to make the products fit within a genre and tie cohesively together.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related through shared imagery, layout, text, and genre elements. Images of the band and characters from the music video were used in both the digipack and magazine advert. The font, sizing, and coloring of text was kept consistent between products, and the record label logo appeared on both the digipack and advert. Research of similar products informed the inclusion of reviews, ratings, and social media links in the advert to appeal to the target audience. Costumes, lighting style, and indie genre elements were replicated across media to establish the band's image.
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Question 2
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Question 2
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Evaluation Question 2
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[Evaluation] Question 2: How effective is the combination of your main produc...
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How effective is the combination of your main
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These visual and thematic links between the different media allow recognition and fluidity between the pieces, attracting attention and prompting consumers to explore the artist's profile and purchase the materials. The links are meant to create a memorable bond between the audience and the artist's various
Media A2 evaluation
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Question 2
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Question 2
The combination of the main music video and ancillary marketing materials was effective because it maintained a coherent house style that was recognizable to the target audience. This style included urban themes, blurred imagery, neon colors, and a cheap indie aesthetic to appeal to fans of the genre. Feedback from the target audience confirmed they could identify the related materials based on sharing these stylistic elements and conventions established in the style guide. While opinions may vary, the research ensured the package resonated with its intended target market.
E1 how effective is the combination of your main
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Question 2 2
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A2 evalution 2
This document summarizes the evaluation of a media product created by the author. It discusses how the media product uses and develops conventions of real music videos through considerations of audience, representation, genre, narrative and the use of mirrors as a theme. The effectiveness of combining the main music video with ancillary texts like magazine ads and a digipack is also assessed. Details are provided about the research, planning and use of technology in creating the media product, including the camera and editing software used.
Media Evaluation question 2
The combination of the artist's media products and ancillary tasks are effective. A logo and branding style are used consistently across the music video, website, and album digipak to clearly identify the artist. Interconnectivity between the products is established, such as a QR code on the digipak linking to the website and the website promoting both the video and digipak. Locations from the artist's photoshoots are also featured in the music video to further connect the products.
Evaluation
The media product uses some conventions while also attempting to challenge conventions. The digipak follows conventions, while the webpage aims to challenge conventions through interactive features. Feedback was incorporated which made the music video more cohesive by including the blue costume theme across elements. Overall, the combination of elements is now more effective with a cohesive theme and storyline across the digipak, video, and webpage advertisement. Audience feedback supported the improvements made to develop the theme and target younger girls. A variety of media technologies were used at different stages for filming, editing, designing, and presenting elements of the project.
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Q2 evaluation
The combination of the main music video product and ancillary texts like the magazine advert and digipack was effective and consistent. The digipack and magazine advert featured similar visual styles and information that linked back to the music video. This consistency across products allowed the audience to easily recognize the band. Feedback on the finished products was positive, showing that the ancillary texts and music video successfully portrayed the same message about the rock band to audiences.
Evaluation Question 2
The document discusses how the combination of a music video, digipack, and poster are an effective way to promote an artist. Consistency was the main focus, with all elements featuring the same font, artist image, and location to make them recognizable as promoting the same product. The same font is used for the album title on the digipack and poster. The artist is centered in the image on all materials. QR codes were added to allow viewing the music video from the poster and accessing the artist's website from the digipack, linking the physical and online promotions. This consistency across the ancillary texts helps the target audience recognize and relate the different elements as promoting the same music video and artist.
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The document discusses the location and themes used in the film "The Horror in the Woods". The film is set in a forest to create a sense of isolation and vulnerability for the characters. Forests are seen as places where people can be murdered without witnesses. The forest setting remains the same throughout, adding to the characters' growing sense of being lost. Psychological horror elements include building tension as the characters feel they are being chased by an unseen threat. The film aims to create a similar atmosphere of tension and unease as the classic film "The Blair Witch Project" through an isolated setting and unknown threat.
Question 1 Draft
The document discusses the location and themes used in the film "The Horror in the Woods". The film is set in a forest to create a sense of isolation and vulnerability for the characters. Forests are seen as places where people can be killed without witnesses. The forest setting remains the same throughout, adding to the characters' growing sense of being lost. Psychological horror elements include building tension as the characters feel they are being chased by an unseen threat. The film aims to create a similar atmosphere of tension and unease as the classic film "The Blair Witch Project" through an isolated setting and unknown threat.
Question 6 Draft
The document discusses the editing techniques used to create title effects for an opening sequence in Final Cut Pro. It describes using effects like handheld, glory, keyer, water pane, and quick flash/spin to add elements like a slight shake, sharpen edges, darken the image, add a rain effect, and add a dramatic intro. It also notes some issues encountered with camera equipment during filming, including the cameras freezing for several minutes each time recording was ended, reducing the amount of footage that could be captured. Finally, it outlines the process of creating a forest-themed cover in Photoshop, including changing colors, thickening lines, and adding blurred ovals to resemble eyes viewing the forest.
Media evaluation question 5
The document discusses how the media addressed its target audience for a film. It dressed actors to resemble stereotypical teenagers on a camping trip in order to attract teenagers. Although the characters in the film are all male, the media hoped the storyline of males camping together would appeal to both female and male audiences by resembling a friendly group that viewers could relate to.
Question 2 Evaluation
The media product represents particular social groups through its portrayal of location, age groups, clothing, and gender.
The remote forest location was chosen to make the film seem like a stereotypical horror film by isolating the characters.
The two main characters are portrayed as teenagers through their informal dialogue and close friendship as they camp in the woods. Their clothing of jeans and hoodies is meant to represent typical outfits for UK teenagers.
While the male characters go against stereotypes of male strength by running from the killer, the killer is depicted as more powerful through wielding a weapon, shadowed identity, and ability to hire people to do jobs, fitting a stereotypical male and murderer portrayal.
As media studies shot list
The shot list proposes 17 shots to open a film involving two characters running through a forest who appear fearful. Shaky camera work would show the characters' point of view as they run. A long shot would show them stopping to rest. One character would climb a tree to look out and see if anything is following them. Various shots from the character's perspective in the tree are proposed. The characters would then run off and hide. One character would investigate a bag and find something alarming, causing them to look around nervously. The final shots proposed would cut to an unknown location where one character is tied up unconscious while the other is on the phone to an unknown person, their identity concealed by a hoodie.
Institutional research
The document discusses reasons for choosing the horror genre for a movie project. It analyzes statistics showing that horror is in the top 10 genres by box office gross from 1995. Though horror movies individually make less on average than thrillers, fewer horror movies are produced. The document also examines monthly cinema attendance figures, recommending an August release date. It suggests modeling the marketing and distribution of a low-budget horror movie after the successful Paranormal Activity franchise.
Question 6 Evaluation
The document discusses editing techniques used to create title effects for an opening sequence in Final Cut Pro. It describes using effects like handheld, glory, keyer, water pane, and quick flash/spin to add elements like a slight shake, sharpen edges, darken the image, add a rain effect, and add a dramatic intro to the title. It also discusses some issues encountered with camera equipment during filming, including the cameras freezing for several minutes each time recording was ended, reducing the amount of footage that could be captured. Finally, it summarizes the creation of a film cover in Photoshop using tools like the bucket and smudge tools to change colors, thicken lines, and add an oval shape to represent someone looking
Question 3
The document evaluates potential distributors for a psychological horror movie. It suggests that Lionsgate would be the best distributor since they have successfully distributed similar low-budget horror movies like Saw and Bug. Lionsgate specializes in horror films and has a large market share and revenue. Self-distribution is not recommended due to the challenges of securing theater showings and large-scale advertising.
Question 1
The document discusses the location and themes used in the film "The Horror in the Woods". The film is set in a forest to create a sense of isolation and vulnerability for the characters. Forests are seen as places where people can be murdered without witnesses. The forest setting remains the same throughout, adding to the characters' growing sense of being lost. Psychological horror elements include building tension as the characters feel they are being chased by an unseen threat. The film aims to create a similar atmosphere of tension and unease as the classic film "The Blair Witch Project" through an isolated setting and unknown threat.
Media script
Scott and Harry are hiding in the forest after witnessing their friends being killed by a maniac. Scott climbs a tree to look for the killer but doesn't see anyone. They hear noises in the brush and hide in some bushes. Harry wants to get his phone from his bag to call for help. As he unzips the bag, he hears footsteps and sees a shadowy hooded man with an axe who slashes down with a scream, ending the scene.
Analysis of audience research
The document discusses the results of a survey conducted to help plan a student film. It finds that:
- Equal numbers of respondents preferred action and horror genres, making those viable options.
- Asking what three films people loved provided insight into preferred genres like horror.
- Responses to preferred directors were unclear and not very helpful for planning.
- Learning respondents' preferred film ratings would help determine the rating for the student film.
Call sheet
The document is a call sheet for the film Blue Panther Productions. It provides details for a 2-minute filming session on October 29-30 in a forest near Summerhill Visitors Centre. The directors/producers are listed as Harry Scarbrough, Scott Appleyard and Josh West. The call sheet provides cast and crew names and roles, contact details, call times, and required clothing for the opening sequence shoot.
BBFC Research
This document summarizes the rating classifications used by the British Board of Film Classification (BBFC) for films in the UK. It outlines the criteria for films rated as Universal, PG, 12A, 12, 15, and 18. Universal films can contain mild language and kissing but no sexual content or references to drugs/alcohol. PG films can tackle more mature topics but only mild language, violence, and brief sexual references. 12A and 12 films can have stronger language and more explicit violence/sexual content as long as it is not frequent or graphic. 15 and 18 rated films receive more leniency but should not promote illegal or discriminatory behavior. The document concludes by stating the author's film would receive an 18 rating due
Treatment sheet
Four teenagers go camping in the woods unaware of the dangers that lurk there. During their trip, they become stalked by an unseen force at night. Each night, the stalking grows closer. As it chases them, they become lost in the woods without help. The opening sequence will show the teens running through the forest in a panic. They hear noises and hide, realizing one of their group dropped their bag. When they go to retrieve the bag, one of the teens is attacked from behind by the stalker. Their screams continue into the title of the film.
Initial ideas
The document discusses initial ideas for a student horror film including location, actors, narrative, and titles. It was decided that a forest would be the easiest location to film in, with the plot involving a group of teenagers stalked by a killer while camping. The filmmakers plan to star themselves and friends, with one taking a dual role as killer and friend. The opening scene will show the group being chased and one being killed after retrieving a dropped bag. Fading titles in a horror font are planned to accompany the opening scene.
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- 1. How effective is the combination of your main product and ancillary texts? The combinationof mymusicvideoandmy advertand digipakisveryeffective.The themesthatare presentinthe metal genre are presentthroughoutall of myproductsand mydigipakandadvert evenuse referencestowardsthe musicvideowiththe use of screenshotsof differentpartsof my musicvideowhichIhave usedinthe digipakandthe advertsuch as the graveyardshot that was presentinmymusicvideoandso thisreference meansthatpeoplewhomayhave seeneitherthe digipakdesignorthe musicvideowill recognizethisreference andsothisprovidesasense of intertextualitywhichisappealingtothe audience butalsomayprovide extraadvertisementasit may persuade people togoand viewmyotherproducts. In additiontothis,Ihave alsoincludeddifferentlinkstothe websitesonall of myproductsthat our organizationuse andsothiswill alsohelpthe personwhoisviewingone producttofindmyother productsas the website will have informationonthe overall amountof productsandsotherefore,if theyviewmyadvertforexample andnotice the link,thentheycanvisitthissite tofindmydigipak and to findmymusicvideoandso thisonce againshowsthe effectivenessof the combinationof all of the productsthat I have createdas if theycan findone thentheycan alsofindthe othersthrough the inclusionof websitelinks. I have alsousedthe same themesintermsof the fontand the fontcolourthroughoutall of my productsand so thisonce againallowsforan effectivecombination betweenbothof the anciliary textsas havingthese exactsame fontsforthe bandname and the albumname allowsthe person whois viewingeitherone torecognize where itisactuallyfromasitcreatesa bandidentityasthe fontthat isshownwill be recognizedif theyhave seenthe fontbefore andwilltherefore know that it isan albumfromour and bandand so therefore thisisaveryeffectivewayof combiningour ancillarytextsthroughthe use of creatinga bandidentity. Overall,we have usedalot of goodmethodstocreate an effective combinationbetweenall of our productsas the techniqueswe have usedallowsourproductstobe seenmore people asitcreatesa bandidentityasI have mentionedaboveandsotherefore people will be more likelyto use my productsif theyrecognize whoitisactuallyfrom.The use of websitesalsowill leadthe audience directlytoour website whichwill alsoincrease ourfanbase andwill alsoincreasesthe salesforthe bandsotherproductssuch as merchandise that are available onthe websitestore astheywill know whatthe website isasithas beenmentionedthroughoutthe digipakandthe advert.Notonlythis, but our productsalsouse large referencestothe musicvideo,forexample,the advertincludesan image of qthe protagonistinthe musicvideoholdingaknife inthe darkandthe digipakincludes multiple backgroundphotoswhichuse screenshotsfromthe musicvideoandsothisistherefore a veryeffectivecombinationasthese referenceswill be recognized bypeople whomighthave seen one of ourother productsand therefore will be more likelytopurchase ouralbumif theyhave seen and likedourmusicvideo.