The document discusses research conducted on people's preferences for crime drama films and effective advertising strategies. Some key findings include: 1) The Dark Knight was a commonly cited favorite crime drama, likely due to Batman's dark persona. Audience prefer films with engaging plots over violence. 2) Trailers are the most effective advertising for convincing audiences to watch a film, followed by TV ads. Posters are more effective than websites. 3) Developing an original plot and memorable characters will be important to engage audiences. Location scouting and authentic settings are also important. 4) Guns, violence, cars and police involvement are iconic crime drama elements. A 15 rating will allow more realism than 12A but