The document summarizes the results of a survey about film preferences of the target audience for a new film. It found that teenagers aged 14-17 are most interested in movies. Females like watching films more than males. The most popular genres are thriller, action, and horror. Based on this, the filmmakers decided to create a thriller film incorporating these genres. The trailer was found to be most important for promoting a film, so the opening two minutes will clearly present characters, genre and narrative. A title of "Eye for an Eye" tested best with the target audience.

1. Audience
By Rachael Lau 12.6 Research

2. This shows us that
teenagers between 14-16
and 17 + are interested in
movies and films the most,
therefore we will aim our
film towards them as our
target audience. By doing
this survey I was able to
find out more information
about my target
audience.

3. This results suggests that
females seem to like
watching movies/films
more than male, which
can help us decide
which gender of target
audience to appeal to.

4. What movie genre appeals to you the most?
Comedy IIIIIIII IIII IIIIII 18
Action III IIIIIIIIII IIIIIIIIII 23
Romance II IIII IIIII 11
Sci-Fi IIIIIII I IIII 12
Thriller IIIIIIIII IIIIIII IIII 20
Historical II I 3
Adventure I III II 6
RomCom IIIII I 6
Horror III IIIIIIIIIII IIIII 19
Drama I II I 4
As the results show Thriller, Action and horror is the top 3 genres
that the majorities like to watch, therefore to suit the liking to our
target audience we have decided to do a thriller film that
contains the other 2 genres within the movie.

5. By doing this survey we
were able to determine
how often people
watch film which
resulted in ranges from
everyday to whenever
possible.

6. The trailer opening was
what helped to promote
the film the most. This
allows us to know how
important the opening
two minutes of the film is,
therefore we need to be
clear and precise about
how we present our
character, genre and
narrative within the
opening two minutes.

7. Title feedback
The results show that the
title “Eye for an eye” seem
to appeal to our target
audience more and it had
the most votes, therefore
we will use it as our title for
our film.