Target audience research
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This document discusses the popularity and commercial success of the horror genre in film. It provides data showing that horror films are frequently in the top 10 highest grossing films domestically. Examples of critically acclaimed and highest grossing horror films are given to demonstrate the genre's popularity. The document also lists some of the highest ranking and people's favorite horror films to further illustrate that horror remains a mainstream genre with a large audience. The conclusion is that the genre of horror has widespread popularity and appeal, ensuring commercial success for new horror film releases.
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Survey results - Research and Planning
The document summarizes the results of a horror film survey. It finds that the majority of respondents were males between ages 11-20, though some answers lacked seriousness. Respondents mostly favored monster horror films over slashers and enjoyed parts like chases, suspense, and action. They preferred human antagonists and sub-genres like action horror. The results indicate tailoring a horror film towards these preferences could attract a wider audience.
Geraints Target Audience
The target audience for the film "The Pact" is teenagers and young adults aged 15-24. This age group is more likely to go to the cinema and enjoy watching a scary movie. While females make up a slightly higher percentage of the audience, the film appeals to both males and females equally. The main demographic is class DE, which includes students and those without a full-time job. Psychographically, the target audience fits into the "Explorer" category as viewers of horror/thriller films are challenging themselves by watching a genre that doesn't focus on everyday life.
We created a survey to find out more information about the general film audience
We conducted a survey to learn more about the audience for horror films in preparation for making a horror film. The survey was posted online and received 19 responses. Most respondents were young females who enjoy watching films in the evening with friends. Horror was a popular genre among respondents, with supernatural horror cited as the favorite subgenre. Based on these results, the document concludes that the filmmakers will make a supernatural horror film for their project that fits the preferences expressed in the survey.
Audience research
The document discusses audience research for a crime drama film. It notes that the 1959 film Anatomy of a Murder was also a crime drama and was highly rated by audiences at 8.1%, showing people enjoyed it. The film was nominated for 7 Oscars, demonstrating its popularity and success. Data showed the film was most successful for males and females ages 18-19, but the most votes came from females ages 45+. The document also lists production companies for the film, most under Columbia, which is still in business today. It suggests these companies would appeal to audiences as the film is an American classic mystery genre.
Survey
A survey was conducted to help inform the creation of a horror film trailer. The majority of respondents were female aged 17-18. Comedy and horror/thriller were the most popular film genres. Respondents expected blood, jump scares, gore, and a unique storyline from a horror trailer. They also expected intense, creepy, sinister, or dramatic music. This information will be used to structure the trailer to meet audience expectations of the horror genre.
Questionnaire 1
This document contains an 11-question survey about preferences for film genres, especially horror films. It asks about the respondent's age, gender, favorite genres and horror sub-genres, how often they watch horror films, their favorite horror film, what influences their decisions to watch films, what they dislike about horror films, and where and how often they watch films. The questions also ask them to select their scariest film character and how films are best promoted.
Survey results
The document summarizes the results of a horror film survey. It finds that the majority of respondents were male, aged 11-20, and students. Most respondents preferred romance films but also enjoyed horror. The top favorite horror films mentioned were slasher films like Texas Chainsaw Massacre and Halloween. More people preferred monster horror over slasher films. The most popular elements of horror films were the chase, suspense, action, and introduction. Respondents also preferred a human antagonist and incorporating action into a horror sub-genre.
Audience research analysis
The document analyzes survey responses from the public about their movie preferences to help determine the genre and content for a new film project. Most respondents liked horror movies and were open to gore and R-rated films. Common favorites included films like The Quiet Ones and The Shining, showing varied tastes. Film noir and thriller genres received few responses, indicating low popularity. Respondents also found serial killers the scariest subject matter.
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Survey results - Research and Planning
The document summarizes the results of a horror film survey. It finds that the majority of respondents were males between ages 11-20, though some answers lacked seriousness. Respondents mostly favored monster horror films over slashers and enjoyed parts like chases, suspense, and action. They preferred human antagonists and sub-genres like action horror. The results indicate tailoring a horror film towards these preferences could attract a wider audience.
Geraints Target Audience
The target audience for the film "The Pact" is teenagers and young adults aged 15-24. This age group is more likely to go to the cinema and enjoy watching a scary movie. While females make up a slightly higher percentage of the audience, the film appeals to both males and females equally. The main demographic is class DE, which includes students and those without a full-time job. Psychographically, the target audience fits into the "Explorer" category as viewers of horror/thriller films are challenging themselves by watching a genre that doesn't focus on everyday life.
We created a survey to find out more information about the general film audience
We conducted a survey to learn more about the audience for horror films in preparation for making a horror film. The survey was posted online and received 19 responses. Most respondents were young females who enjoy watching films in the evening with friends. Horror was a popular genre among respondents, with supernatural horror cited as the favorite subgenre. Based on these results, the document concludes that the filmmakers will make a supernatural horror film for their project that fits the preferences expressed in the survey.
Audience research
The document discusses audience research for a crime drama film. It notes that the 1959 film Anatomy of a Murder was also a crime drama and was highly rated by audiences at 8.1%, showing people enjoyed it. The film was nominated for 7 Oscars, demonstrating its popularity and success. Data showed the film was most successful for males and females ages 18-19, but the most votes came from females ages 45+. The document also lists production companies for the film, most under Columbia, which is still in business today. It suggests these companies would appeal to audiences as the film is an American classic mystery genre.
Survey
A survey was conducted to help inform the creation of a horror film trailer. The majority of respondents were female aged 17-18. Comedy and horror/thriller were the most popular film genres. Respondents expected blood, jump scares, gore, and a unique storyline from a horror trailer. They also expected intense, creepy, sinister, or dramatic music. This information will be used to structure the trailer to meet audience expectations of the horror genre.
Questionnaire 1
This document contains an 11-question survey about preferences for film genres, especially horror films. It asks about the respondent's age, gender, favorite genres and horror sub-genres, how often they watch horror films, their favorite horror film, what influences their decisions to watch films, what they dislike about horror films, and where and how often they watch films. The questions also ask them to select their scariest film character and how films are best promoted.
Survey results
The document summarizes the results of a horror film survey. It finds that the majority of respondents were male, aged 11-20, and students. Most respondents preferred romance films but also enjoyed horror. The top favorite horror films mentioned were slasher films like Texas Chainsaw Massacre and Halloween. More people preferred monster horror over slasher films. The most popular elements of horror films were the chase, suspense, action, and introduction. Respondents also preferred a human antagonist and incorporating action into a horror sub-genre.
Audience research analysis
The document analyzes survey responses from the public about their movie preferences to help determine the genre and content for a new film project. Most respondents liked horror movies and were open to gore and R-rated films. Common favorites included films like The Quiet Ones and The Shining, showing varied tastes. Film noir and thriller genres received few responses, indicating low popularity. Respondents also found serial killers the scariest subject matter.
Media questionaire
Sophie Canning conducted market research through an 11 question survey to inform the creation of a movie trailer for her A2 Media coursework. The survey found that the target audience was mostly female aged 18-24, who enjoyed romantic comedies but may be interested in a horror given their popularity. Respondents favored the use of suspense in horror films and were most likely to see trailers on YouTube and Facebook. Most participants watched 15 and U rated films and said trailers added to their understanding of films and influenced their choice of movie.
Questionnaire data2
The document summarizes data from 14 questionnaires about preferences for movie genres and characteristics. It finds that 71% of respondents were female and most were 16 years old. The most popular movie genre was comedy and the most popular thriller sub-genre was psychological thriller. The most popular music genres among respondents were alternative, rock, and other genres including indie rock and electronica.
Target Audience
The document summarizes the results of a survey about preferences in horror films. Key findings include that the majority of respondents were ages 18-20, were students, enjoyed psychological and supernatural horror genres, preferred male villains who survive, and female heroes who survive. Respondents also showed a preference for trailers that leave them guessing, films that could have sequels, and films set on Halloween. The survey results will help guide marketing and content decisions for an upcoming horror film.
Audience interview jp
This document summarizes the results of a survey about film preferences. It found that most respondents were male aged 10-20 who enjoy horror films and watch movies once a week. Specifically, horror and adventure genres were most popular, while sci-fi was most disliked. Based on these findings, the document concludes its target audience is young males who frequently watch movies and enjoy horror and adventure genres. This provides insight into which genres and age/gender demographics to target for a new film opening.
Film proposal (3)
This film proposal outlines a crime drama called "Streetz" about gang violence in London. The film begins as a documentary interviewing gang members, but a fight breaks out between rival gangs, sparking a spiral of revenge over many years. The trailer will show a party being crashed by rival gang members, leading to deaths as different gangs seek revenge and authorities try to curb the gang wars. The proposed budget is £2 per character for bandannas and fake weapons, which will be obtained from the school drama department.
Target Audience Research
The document discusses the results of a survey about thriller movie preferences. It found that suspense and mind games were most popular, leading the creators to consider a psycho thriller. Action thriller was the preferred genre. A female lead was chosen to create a sense of innocence, even though males were slightly preferred. The movie will be set in the present time and urban cities to relate better to audiences and suit the opening sequence.
Evaluation question 4
The target audience for the media product is young adults and teenagers aged 12 and older who enjoy horror and thriller movies with modern twists, such as Inception and Divergent. They likely listen to popular music and watch comedy, drama, and television shows. The media product aims to appeal to this audience by providing an entertaining thriller film with relatable concepts that fans of similar movies would enjoy.
Target Audience Research - Results
Our film group did an online target audience research and analysed the results obtained.
Group members: Amber, Cedric, Chantelle A. and Chantelle L.
Evaluation question 3 - Hyde Productions
The document summarizes the key learnings from audience feedback on a film trailer. It discusses who the target audience was intended to be based on an initial collage - mainly young adult Christian males interested in technology, food, and sports. A survey found WhatsApp to be the most popular social media, so it was used to gather feedback. A questionnaire indicated that posters with red and black colors would appeal most. Blind reaction feedback from the target demographic showed approval of scenes and piqued attention. Questioning after revealed the genres were clear but the ending scream was too loud.
Film survey analysis
The survey asked people questions about their preferences for horror films. For question 1, most people said they either liked or kind of liked paranormal horror films. For question 2, many people's favorite films involved paranormal themes. For question 3, the most popular choice was "Rec", which has a paranormal theme. Question 4 found that people most enjoyed well-thought-out storylines, plot twists, and psychological thrillers in horror films. Finally, question 5 identified that trailers were the top way to entice people to watch a new film. The survey results indicate that a paranormal horror film trailer will appeal to audiences based on their preferences.
Horror film survey answers
The document summarizes the results of a survey about horror film preferences. It discusses each survey question in detail, including the demographics of respondents and their film watching and marketing preferences. Key findings include that most respondents were teens ages 17-19, favored social media for film marketing, enjoyed a variety of horror subgenres including supernatural films, and wanted jump scares included in films. This informed the group's trailer idea to appeal to this target audience.
Evaluation Question 3
The document discusses feedback received from audiences on the film trailer. It provides details from surveys conducted to identify the target audience. Feedback from YouTube comments and social media indicated that most expected a male protagonist so the female lead was a unique selling point. However, dialogue was sometimes difficult to hear over music. Further feedback on the draft trailer suggested using more gangster iconography. The final trailer was improved with voiceover but could still extend some scenes to provide more context.
Audience research analysis
The document summarizes the results of a survey about audiences for a horror film. The survey found that most respondents were male, between 18 and under, and that their favorite genre was horror and sub-genre was zombie. It also found that respondents most wanted to see suspense and blood in a horror film and preferred a 15 rating. They recommended filming in abandoned places or woods. In conclusion, the survey provided useful audience data to inform the production of the horror film.
Questionnaire Findings
The document summarizes the findings of a questionnaire given to students aged 16-18 about psychological thrillers. It found that most respondents were female and enjoyed drama/rom-com films. Action and horror were most popular among male respondents. Most would prefer to watch films on DVD. The film being created will take place in a school and include characters like strange men or psychopaths and storylines involving murder, kidnapping, or twists.
Film survey analysis
The survey asked several questions about crime films to gather information for a film project. 50% of respondents said they liked crime films, showing the genre's popularity. When asked for their favorite crime/action/thriller film, no two answers were the same, demonstrating the diversity of tastes within the genre. The most commonly cited favorite films were "Goodfellas" and "The Godfather". When asked which element of crime films they most enjoy, 33% cited the storyline. Trailers and word-of-mouth recommendations were the most influential factors for deciding to watch a new film.
Question 4
The document discusses film classification ratings according to the British Board of Film Classification (BBFC) and determining the appropriate age rating for a media product. It provides details on the BBFC ratings of U, PG, 12A, 15, and 18 and examples of the types of content that fall under each rating. The document then examines the ratings of several thriller and psychological thriller films. Based on this research, the document concludes that the media product will be rated 12 since it contains moderate violence without blood or details, aiming for an audience of 12 and older.
Target audience
The target audience for the author's horror genre is males and females under 25, as this age group watches the most horror films. The films The Purge and Unfriended both target younger audiences, with The Purge appealing more to those over 20 who can understand its abstract story about a day where all crime is legal, and Unfriended focusing on teenagers through its plot about seven teens on a video call. Insidious, about a supernatural being possessing a boy, aims at the 18-24 demographic through its use of jump scares and suspenseful noises that teenagers typically enjoy in horror movies.
Target audience
The target audience for the author's horror genre is males and females under 25, as this age group watches the most horror films. The films The Purge and Unfriended both target audiences in their late teens and early 20s, with The Purge featuring an unrealistic premise that appeals to curiosity, and Unfriended centered around teenagers communicating via video call. Insidious, about a supernatural possession, aims for 18-24 year olds through its use of jump scares and suspenseful noises that appeal to what teenagers typically enjoy in horror movies.
Research from BFI
The document analyzes box office data and genre popularity for films released in the UK in 2014. It finds that thriller films like Gone Girl and The Hunger Games: Mockingjay Part 1 were among the most popular that year. However, thrillers on average did not perform as well financially as other genres like action. The document also examines audience reception by age group, finding that thrillers are generally rated for older viewers and are less popular with teenagers. Gender data shows dramas appealing more to women while men prefer action and thriller genres. This information is used to inform the design of the author's thriller film opening to appeal to diverse audiences.
Audience research
The document summarizes the results of audience research questions asked to people over 15 about their preferences for thriller films. Psychological thrillers and stories set in woods were most popular. Audiences also enjoyed varied character ages and openings that introduce characters. Most felt the opening sets the impression for the rest of the film. The conclusions were to consider making a psychological thriller with a range of characters, set in woods, and having an opening that introduces characters.
Target audiences
The document discusses target audiences for horror films. It finds that while 32% of the general public enjoys the genre, females under 35 and males under 35 are the primary and secondary target audiences, making up 28% and 17% of those who rate horror as their favorite genre. Additionally, 28% of the public wants to see more dark horrors incorporated into future films.
Target audiences
Horror films primarily target females and males under 35. Data shows that 44% of females and 36% of males in this age group enjoy horror films. Additionally, 15% of the general public rate horror as their favorite genre, indicating it is mainstream. To appeal to both genders, the film opening should include elements that interest both males and females under 35. Mixing genres, like adding thriller elements to horror, could also draw in more of the audience.
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Media questionaire
Sophie Canning conducted market research through an 11 question survey to inform the creation of a movie trailer for her A2 Media coursework. The survey found that the target audience was mostly female aged 18-24, who enjoyed romantic comedies but may be interested in a horror given their popularity. Respondents favored the use of suspense in horror films and were most likely to see trailers on YouTube and Facebook. Most participants watched 15 and U rated films and said trailers added to their understanding of films and influenced their choice of movie.
Questionnaire data2
The document summarizes data from 14 questionnaires about preferences for movie genres and characteristics. It finds that 71% of respondents were female and most were 16 years old. The most popular movie genre was comedy and the most popular thriller sub-genre was psychological thriller. The most popular music genres among respondents were alternative, rock, and other genres including indie rock and electronica.
Target Audience
The document summarizes the results of a survey about preferences in horror films. Key findings include that the majority of respondents were ages 18-20, were students, enjoyed psychological and supernatural horror genres, preferred male villains who survive, and female heroes who survive. Respondents also showed a preference for trailers that leave them guessing, films that could have sequels, and films set on Halloween. The survey results will help guide marketing and content decisions for an upcoming horror film.
Audience interview jp
This document summarizes the results of a survey about film preferences. It found that most respondents were male aged 10-20 who enjoy horror films and watch movies once a week. Specifically, horror and adventure genres were most popular, while sci-fi was most disliked. Based on these findings, the document concludes its target audience is young males who frequently watch movies and enjoy horror and adventure genres. This provides insight into which genres and age/gender demographics to target for a new film opening.
Film proposal (3)
This film proposal outlines a crime drama called "Streetz" about gang violence in London. The film begins as a documentary interviewing gang members, but a fight breaks out between rival gangs, sparking a spiral of revenge over many years. The trailer will show a party being crashed by rival gang members, leading to deaths as different gangs seek revenge and authorities try to curb the gang wars. The proposed budget is £2 per character for bandannas and fake weapons, which will be obtained from the school drama department.
Target Audience Research
The document discusses the results of a survey about thriller movie preferences. It found that suspense and mind games were most popular, leading the creators to consider a psycho thriller. Action thriller was the preferred genre. A female lead was chosen to create a sense of innocence, even though males were slightly preferred. The movie will be set in the present time and urban cities to relate better to audiences and suit the opening sequence.
Evaluation question 4
The target audience for the media product is young adults and teenagers aged 12 and older who enjoy horror and thriller movies with modern twists, such as Inception and Divergent. They likely listen to popular music and watch comedy, drama, and television shows. The media product aims to appeal to this audience by providing an entertaining thriller film with relatable concepts that fans of similar movies would enjoy.
Target Audience Research - Results
Our film group did an online target audience research and analysed the results obtained.
Group members: Amber, Cedric, Chantelle A. and Chantelle L.
Evaluation question 3 - Hyde Productions
The document summarizes the key learnings from audience feedback on a film trailer. It discusses who the target audience was intended to be based on an initial collage - mainly young adult Christian males interested in technology, food, and sports. A survey found WhatsApp to be the most popular social media, so it was used to gather feedback. A questionnaire indicated that posters with red and black colors would appeal most. Blind reaction feedback from the target demographic showed approval of scenes and piqued attention. Questioning after revealed the genres were clear but the ending scream was too loud.
Film survey analysis
The survey asked people questions about their preferences for horror films. For question 1, most people said they either liked or kind of liked paranormal horror films. For question 2, many people's favorite films involved paranormal themes. For question 3, the most popular choice was "Rec", which has a paranormal theme. Question 4 found that people most enjoyed well-thought-out storylines, plot twists, and psychological thrillers in horror films. Finally, question 5 identified that trailers were the top way to entice people to watch a new film. The survey results indicate that a paranormal horror film trailer will appeal to audiences based on their preferences.
Horror film survey answers
The document summarizes the results of a survey about horror film preferences. It discusses each survey question in detail, including the demographics of respondents and their film watching and marketing preferences. Key findings include that most respondents were teens ages 17-19, favored social media for film marketing, enjoyed a variety of horror subgenres including supernatural films, and wanted jump scares included in films. This informed the group's trailer idea to appeal to this target audience.
Evaluation Question 3
The document discusses feedback received from audiences on the film trailer. It provides details from surveys conducted to identify the target audience. Feedback from YouTube comments and social media indicated that most expected a male protagonist so the female lead was a unique selling point. However, dialogue was sometimes difficult to hear over music. Further feedback on the draft trailer suggested using more gangster iconography. The final trailer was improved with voiceover but could still extend some scenes to provide more context.
Audience research analysis
The document summarizes the results of a survey about audiences for a horror film. The survey found that most respondents were male, between 18 and under, and that their favorite genre was horror and sub-genre was zombie. It also found that respondents most wanted to see suspense and blood in a horror film and preferred a 15 rating. They recommended filming in abandoned places or woods. In conclusion, the survey provided useful audience data to inform the production of the horror film.
Questionnaire Findings
The document summarizes the findings of a questionnaire given to students aged 16-18 about psychological thrillers. It found that most respondents were female and enjoyed drama/rom-com films. Action and horror were most popular among male respondents. Most would prefer to watch films on DVD. The film being created will take place in a school and include characters like strange men or psychopaths and storylines involving murder, kidnapping, or twists.
Film survey analysis
The survey asked several questions about crime films to gather information for a film project. 50% of respondents said they liked crime films, showing the genre's popularity. When asked for their favorite crime/action/thriller film, no two answers were the same, demonstrating the diversity of tastes within the genre. The most commonly cited favorite films were "Goodfellas" and "The Godfather". When asked which element of crime films they most enjoy, 33% cited the storyline. Trailers and word-of-mouth recommendations were the most influential factors for deciding to watch a new film.
Question 4
The document discusses film classification ratings according to the British Board of Film Classification (BBFC) and determining the appropriate age rating for a media product. It provides details on the BBFC ratings of U, PG, 12A, 15, and 18 and examples of the types of content that fall under each rating. The document then examines the ratings of several thriller and psychological thriller films. Based on this research, the document concludes that the media product will be rated 12 since it contains moderate violence without blood or details, aiming for an audience of 12 and older.
Target audience
The target audience for the author's horror genre is males and females under 25, as this age group watches the most horror films. The films The Purge and Unfriended both target younger audiences, with The Purge appealing more to those over 20 who can understand its abstract story about a day where all crime is legal, and Unfriended focusing on teenagers through its plot about seven teens on a video call. Insidious, about a supernatural being possessing a boy, aims at the 18-24 demographic through its use of jump scares and suspenseful noises that teenagers typically enjoy in horror movies.
Target audience
The target audience for the author's horror genre is males and females under 25, as this age group watches the most horror films. The films The Purge and Unfriended both target audiences in their late teens and early 20s, with The Purge featuring an unrealistic premise that appeals to curiosity, and Unfriended centered around teenagers communicating via video call. Insidious, about a supernatural possession, aims for 18-24 year olds through its use of jump scares and suspenseful noises that appeal to what teenagers typically enjoy in horror movies.
Research from BFI
The document analyzes box office data and genre popularity for films released in the UK in 2014. It finds that thriller films like Gone Girl and The Hunger Games: Mockingjay Part 1 were among the most popular that year. However, thrillers on average did not perform as well financially as other genres like action. The document also examines audience reception by age group, finding that thrillers are generally rated for older viewers and are less popular with teenagers. Gender data shows dramas appealing more to women while men prefer action and thriller genres. This information is used to inform the design of the author's thriller film opening to appeal to diverse audiences.
Audience research
The document summarizes the results of audience research questions asked to people over 15 about their preferences for thriller films. Psychological thrillers and stories set in woods were most popular. Audiences also enjoyed varied character ages and openings that introduce characters. Most felt the opening sets the impression for the rest of the film. The conclusions were to consider making a psychological thriller with a range of characters, set in woods, and having an opening that introduces characters.
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Target audiences
The document discusses target audiences for horror films. It finds that while 32% of the general public enjoys the genre, females under 35 and males under 35 are the primary and secondary target audiences, making up 28% and 17% of those who rate horror as their favorite genre. Additionally, 28% of the public wants to see more dark horrors incorporated into future films.
Target audiences
Horror films primarily target females and males under 35. Data shows that 44% of females and 36% of males in this age group enjoy horror films. Additionally, 15% of the general public rate horror as their favorite genre, indicating it is mainstream. To appeal to both genders, the film opening should include elements that interest both males and females under 35. Mixing genres, like adding thriller elements to horror, could also draw in more of the audience.
Mise en-scene
The music video uses low-key, natural lighting to emphasize the fire and create an intense atmosphere, allowing the audience to see actors' silhouettes but not specific details. Actors will move slowly with frustrated and sad body language to convey hidden meanings. Costumes and makeup will be natural and subtle, with dirt and soot used to indicate burning props. Significant props like birthday cards, gasoline cans, and matches will relate to the song's lyrics and portray the growth of an obsession with fire. Outdoor and house settings will be ordinary but deserted, as commonly seen in indie music videos.
Shooting sch
The document provides a shooting schedule for a music video over three days. It details 16 scenes to be filmed, primarily taking place in a back garden at night or evening. The scenes will involve slow motion shots of a burning fire with objects thrown in, someone carrying gasoline and pouring it on clothes, a close up of a burning birthday card, shots of feet and hands walking into or near the fire, a match being lit and dropped, and extreme close ups of eyes reflecting fire. The main characters are a 16 year old girl and an older person, with props including gasoline, old clothes, and matches to be used near or in the burning fires.
Job roles
Sian was chosen for multiple roles in the music video production including camera operator, director, props, lighting, and editor based on her experience from last year's film opening. Aimee and Sarah were selected as actors, with Sarah also having a role in props and lighting since her part in the video only requires a few scenes. Sian and Sarah will share the producer role by overseeing different aspects of the project and ensuring their vision is consistent.
Ta research
- The target audience for an indie rock music video is predominantly male aged 16-25 from London and the surrounding areas. They enjoy activities like playing instruments, attending concerts, and following bands on social media.
- Research shows indie rock has a more niche audience than mainstream genres like pop. While some indie rock songs can break into the top charts, viewership for music videos is generally lower than pop videos.
- Understanding the target audience demographics and interests will help in planning and creating a music video that appeals to and engages this group. Further research through audience interviews is still needed.
Shooting sch
The document contains a shooting schedule for a music video by Sarah & Sian titled "Arsonist's Lullabye". It details 26 scenes to be filmed over 3 shoot days involving fire and arson-related imagery. Scenes will include slow motion shots of burning fires and objects being thrown in, a person carrying gasoline and pouring it onto clothes, close-ups of hands and feet near fire, and extreme close-ups of eyes reflecting fire. The shoots will take place in a back garden and inside a house, filming during morning, afternoon, evening and night over three days in July.
Storyboard final
The document outlines a storyboard for a music video consisting of 23 scenes depicting a person's growing obsession with fire over their lifetime. The first scene shows smoke drifting in slow motion. Subsequent scenes show a match reflected in an eye, a girl covering her ears, and a match being lit, with the fire in the eye and shots of fire growing larger to represent their increasing consumption over time. The person is shown pouring gasoline and throwing a birthday card into the fire. Later scenes depict the person walking slowly towards the fire until the final scene shows their hands near the fire as a younger version of themselves.
Mise en-scene
1) The document establishes the mise-en-scene elements (costume, lighting, actors, makeup, props, setting) for an indie music video through the CLAMPS framework.
2) Costume will be everyday, dark colored clothes to relate to the sad theme of the song. Lighting will be low-key to focus on the fire with some natural light for certain scenes. Actors will portray frustration and sadness through subtle body language. Makeup and props will be natural and subtle to relate to audiences. Key props include a burning birthday card and gasoline can matching song lyrics. Outdoor and indoor settings will be ordinary locations.
3) The mise-en-scene aims to tell a story
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Job roles
The document outlines various job roles for producing a film opening, assigning roles to Sian, Sarah, and Megan. Sian will be the director and help oversee the production. All three will share producing and camera operating duties, with Megan doing a point-of-view shot. Megan and Aimee will take on acting roles. Sian and Sarah will handle lighting since filming takes place in the dark. Sound duties will be shared by all three since it will be added during editing, which they will all contribute to. Previous experience from a preliminary task prepared them for these roles.
Future world ppt
The document discusses various technologies that may exist in 20 years. It describes potential future developments in areas such as consumer electronics like televisions, video and music devices, communication technologies like wireless networks, personal transportation technologies like electric vehicles and fuel cells, robotics, space exploration, smart home appliances, wearable computers, and more advanced smartphones and computers.
How did you use media technologies in the
The document discusses how the author used various media technologies during the planning, research, construction, and evaluation stages of their project. During planning and research, the author used Blogger and Prezi to organize work, YouTube to research music videos and present their own work, the internet to conduct research, and Movie Studio Platinum to edit videos. During construction, the author used cameras, lighting, and Movie Studio Platinum for editing. They concluded they improved their skills with these technologies through the project.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a music video with ancillary marketing texts like a digital album pack and magazine advertisement. It finds that the main products and ancillary texts promote the artist subtly through consistent branding elements like imagery, fonts, and colors across the pieces. The document also analyzes how the products represent the indie rock genre through their dark tones, abstract imagery, low-budget production qualities, and incorporation of common indie rock conventions. Overall, the combination of products is deemed effective at attracting audience attention and encouraging exploration of the artist through their unusual designs and interconnected storytelling across formats.
Editing updates
The document describes the process of designing a digipak and magazine advertisement for a music album. Key steps included:
1. Editing images in PowerPoint and applying a "Pencil Grayscale" artistic effect to give images a sketch-like appearance.
2. Formatting images and adjusting effects like pencil size so images remained recognizable.
3. Laying out and adding text elements like the album title and track listing in selected fonts.
4. Assembling design elements in Photoshop to see how they fit together in the final digipak template.
5. Creating a magazine advertisement using a similar process with an image, text, and details to promote the album release
Student ancillary analysis
The document provides an analysis of three student ancillary tasks evaluating digipaks from different bands. For the Arctic Monkeys digipak, the student likes the fonts and color scheme but finds the images hard to make out. For the mise-en-scene analysis, the student notes the casual costume fits the indie rock genre. The Sum 41 digipak fonts are hard to read and the band photo needs flipping. The Canopy Climbers digipak uses plain colors and fitting inside images, but the front fonts feel unprofessional.
What have you learned from your audience feedback
The document discusses the feedback received throughout the research, planning, and production stages of creating a music video. Formative feedback on storyboards and drafts helped identify areas to improve, such as focusing more on the protagonist and adding more fire scenes. Feedback on the first half of the video noted some shots were too long and there needed to be a stronger storyline, which prompted reshoots. Overall feedback was positive but noted issues like varying camera quality and different fire scenes lacking continuity. This feedback will help strengthen future projects.
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Target Audience Research
The document discusses research into the target audience for horror films. It provides data showing that horror films are popular among mainstream audiences, as evidenced by several horror films appearing in the top 10 of both box office earnings and DVD sales charts. The document also lists the top horror films of different genres and years, demonstrating a continued popularity for psychological horror films in particular. Examples of upcoming horror film releases further reinforce that the genre remains popular.
Research (thriller)
The document discusses research conducted into the thriller genre and target audiences for thriller films. It provides definitions of thrillers and explores their history and various subgenres. A questionnaire was administered that found the target audience to be males and females in their late teens who prefer suspenseful, mysterious trailers and posters that do not reveal too much of the plot. Respondents indicated they most want to see thriller films for their intriguing storylines and feelings of suspense they provide.
Research (thriller)(images)
The document discusses research conducted into the thriller genre and target audiences for thriller films. It provides definitions of thrillers and explores the history and popular subgenres of thrillers. A questionnaire was administered that found the target audience to be males and females in their late teens who prefer suspenseful storylines and feeling suspense over gore or revealing trailers. Respondents most often watch films at home on DVD/Blu-ray and discover films through trailers on TV and in cinemas. The research conclusions were that marketing should target both genders ages 16-20 with suspenseful and mysterious trailers and posters featuring attention-grabbing images.
Institutional research
The document discusses reasons for choosing the horror genre for a movie project. It analyzes statistics showing that horror is one of the top 10 most successful genres from 1995 in terms of box office gross and tickets sold. Though horror movies individually make less on average than some other genres like thriller, fewer horror movies are produced. The document considers the best months and times of year for release to maximize audience numbers. It examines the successful marketing of low-budget hit Paranormal Activity and identifies Miramax as a distributor with experience in successful horror films. Analysis of director M. Night Shyamalan's hits is mentioned as a way to learn techniques that could aid in making the planned horror movie a success as well.
Institutional research
The document discusses reasons for choosing the horror genre for a movie project. It analyzes statistics showing that horror is in the top 10 genres by box office gross from 1995. Though horror movies individually make less on average than thrillers, fewer horror movies are produced. The document also examines monthly cinema attendance figures, recommending an August release date. It suggests modeling the marketing and distribution of a low-budget horror movie after the successful Paranormal Activity franchise.
Survey results
The document summarizes primary and secondary research conducted to inform decisions about a horror movie trailer. Through an online survey, the team gathered opinions from 82 respondents on their preferences regarding horror movies. Key findings included that most respondents were female, enjoyed dogs and lions as animals, liked horror movies, downloaded movies, found sound the scariest element, and favored woods and forests as frightening locations. This informed choices for the trailer's targeting, elements, and locations. Secondary research found that teenagers are frequent moviegoers, horror is popular in fall, and those aged 14-17 are common moviegoers.
Quantitative Audience Research
The document provides quantitative audience research data collected through an online survey about preferences for horror films.
The survey results show that the target audience is primarily 17-19 year old males who prefer slasher films like Halloween and Friday the 13th. Popular slasher film villains like Freddy Krueger and settings like neighborhoods are favored. Most audience members access films through streaming and would prefer to see a slasher film in spring to avoid competition. Common weapons like knives are preferred to use in the film.
Questionnaire Analysis
The document summarizes the results of a questionnaire conducted to inform the creation of a horror media package. Key findings include:
- The target audience is primarily 15-23 years old and enjoys slasher and supernatural films.
- Jumps scares and sound are most important in trailers.
- Film reviews and information about upcoming films would attract magazine purchases.
- Common fears like death and animals will be featured to increase scare factor.
- Trailers and posters are highly influential on viewers' decisions to see films.
Audience Research; Primary and secondary data
The document provides primary and secondary research data for creating a trailer for an independent British slasher film. The primary research found that the target audience is mostly male, prefers streaming films online, and finds knives and locations in the woods the scariest. The secondary data found that the horror genre is very popular in the UK independent film market, with the 15 classification getting the most releases. Overall, the research indicates an effective trailer should appeal to male audiences, incorporate popular slasher film elements, and be classified 15 to reach the widest potential audience.
Task 4 - Research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and settings include asylums. Jigsaw is the most popular villain type.
Task 4 research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and favorite villains include Jigsaw. The research will help inform the production of the group's horror short film.
{Task 4} Questionnaire
The document discusses research conducted to understand audiences' preferences for horror films. A questionnaire was used to efficiently collect information from a large sample. Questions covered demographics like gender and employment, as well as preferences regarding location, subgenre, ways to watch films, spending on films, consumption of horror films, and aspects that induce fear. The goal was to understand the target audience for a student horror film and incorporate popular elements to appeal to viewers.
Survey results
Sabina Shah conducted primary and secondary research to inform decisions about a horror movie trailer. Through an online survey, Sabina gathered opinions from 82 respondents about their preferences and viewing habits related to horror movies. Key findings included that most respondents were female, enjoyed horror films, watched movies online, and found sound the most frightening element. This informed trailer design choices focused on social media promotion and use of sound. Secondary research found that teenagers are frequent moviegoers and horror is popular in late summer/fall, aligning with the target audience and planned release period.
Question 4
The target audience for the media product is females under 35 and males under 35, based on data from the UK Film Council. This group tends to enjoy horror films. Research also found that psychological horror films typically receive a 15 rating from the BBFC due to violent and scary content. To effectively reach the target audience, the film would need to be advertised on social media and released in major cinemas to achieve mainstream success. An example target audience member profile supported that horror fans appreciate original plots, suspense, and jump scares but dislike gore and cliches.
Questionnaire 1 analysis
This document summarizes the results of a questionnaire about horror movie preferences. Most respondents were males aged 17-18. Their favorite genres were comedy and action, and favorite horror sub-genre was slasher. Most said film trailers and posters influence their decisions to watch movies. Respondents said they sometimes watch horror movies. The Woman in Black was a popular horror movie choice. Trailers were the preferred promotion technique over magazines. Characters with deformed human faces were found scariest. The conclusion calls for distributing a more targeted questionnaire to inform the plot of a proposed horror movie.
Questionnaire Analysis
The document summarizes the results of a questionnaire conducted to gather information from teenagers about their preferences and interests related to horror films. The questionnaire asked about respondents' age, favorite horror films, preferred horror sub-genres, fears, how often they watch horror films, if trailers and posters influence viewing decisions, and what elements make for effective horror trailers. The results will help the document's authors create compelling marketing materials for a slasher film project by highlighting elements shown to appeal to their target demographic.
Question 3
The group chose New Line Cinema to distribute their psychological thriller due to its respected reputation in the thriller genre. New Line Cinema has distributed many successful thrillers like Texas Chainsaw Massacre, The Conjuring, and A Nightmare on Elm Street that appeal to wide audiences. Similarly, the group's opening scene "In Her Scent" is also a psychological thriller. Choosing New Line Cinema will help match audience expectations of the film's genre and potentially help it find audiences based on the company's fanbase and history of distributing thrillers like Annabelle and Leatherface.
Thriller profitable Josh McGeoghan
According to the document:
- 179 thriller films were released in 2011.
- On average, thriller films make £53.8 million at the box office, though it is the 5th most profitable genre.
- The most successful thriller films of 2011 were Mission: Impossible - Ghost Protocol, due to extensive advertising and big name actors, and The Girl With The Dragon Tattoo, which reached 46 countries and sold over 50 million books.
- The target audience for thrillers is ages 15+ from social classes C1-D, as the films often contain violence and suspenseful action.
Questionnaire results 2
This questionnaire provided results from a target audience of 16-18 year olds. It found that psychological and supernatural horror genres were most popular. Trailers and posters were seen to influence viewers' decisions to watch movies. Respondents typically watched horror films once a month, showing interest in the genre. Characters with unearthly, dark appearances were found scariest. The results highlighted preferences and consumption habits to inform the promotion of a horror film to this demographic.
Quantitative research
The document summarizes the results of quantitative audience research conducted to inform the creation of a trailer, poster, and magazine cover for an original film noir project. Key findings include that trailers are the most common way audiences learn about new films and view trailers as important to understand a film's plot. Over 31% of respondents said cinematography was the most important part of an effective trailer, followed by 22% citing music. While film noir is generally a niche genre, almost 70% of respondents were familiar with it. Over 95% of respondents do not read film magazines.
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Target audience research
- 2. Daily Domestic Chart for Sunday November 1st, 2015 From the data above, we can see that number 2 on the domestic chart is Goosebumps which is a horror film. Number 9 and number 10 are also from the horror genre. This data demonstrates how popular the horror genre is. As you can see, the horror films raked in a lot of money between them since the genre is widespread.
- 3. Critically acclaimed films These horror films are all critically acclaimed meaning that the reviews of the films were generally very good. This shows that the horror genre tends to do well in the film industry. There are many more horror films that have been critically acclaimed but these are just a few.
- 4. Highest grossing horror films The films listed are the highest grossing horror films meaning they got a lot of profit from their films which highlights how popular the horror genre is. These films made substantial profit because a lot of people went to watch these films which proves that this genre is extremely popular and has a large audience.
- 5. People’s favourite horror films Here are some people’s favourite horror films, obviously there are thousands of different horror films and different opinions but in general this tends to be the favourites. This is not all of the favourite films, this is just a selection, there are more up to date favourites too. These two films are people’s favourites and they are also fairly recent films which means people still find horror films interesting to watch.
- 6. Highest ranking horror films These films are the highest ranking horror films, there are many other high ranking horror films but these are the highest ones. This data shows that people rate horror films highly and still watch horror films now therefore making the genre mainstream and the poll for this was out of 1,000 people so that shows the audience for this genre is big.
- 7. Conclusion In conclusion, we have a large audience for our genre and also from the secondary data we have established that our genre is very popular. This will help us with our film opening because now we know that people watch our genre still and find it interesting.