The media product represents particular social groups through its portrayal of location, age groups, clothing, and gender.
The remote forest location was chosen to make the film seem like a stereotypical horror film by isolating the characters.
The two main characters are portrayed as teenagers through their informal dialogue and close friendship as they camp in the woods. Their clothing of jeans and hoodies is meant to represent typical outfits for UK teenagers.
While the male characters go against stereotypes of male strength by running from the killer, the killer is depicted as more powerful through wielding a weapon, shadowed identity, and ability to hire people to do jobs, fitting a stereotypical male and murderer portrayal.