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Mad Men Gender Analysis 
In the opening sequence of Mad Men many different camera shot are used to 
represent gender in the 1950s. One of these shots is this over the shoulder shot 
and a medium close up shot of the main character, Don Draper, the medium close 
up shot allows us to get a look at the characters costume and this shows him as 
being in a suit, this makes him look quite wealthy and therefore shows us the 
difference between the males and females in the film as the females dress much 
more casual which shows us that they aren’t as wealthy which shows some 
power in the men over the women. The over the shoulder shot also sets who the 
main character is and the environment he is in and shows off how he is dressed. 
A pan shot is also then used in the same scene which shows off the men smoking 
and being smartly dressed which also shows that they are much more wealthy 
and powerful than the women and the low key lighting also shows us the 
smokiness of the room and the dominance of the men in the scene as there are 
far more men in this scene than women and sets up the stereotype that men 
were the ones who would go out each night to bars whereas women would be at 
home looking after the children or doing housework. 
In the elevator scene the film also zooms in on the characters in the elevator, 
which shows us the men surrounding the women to again show that they are 
dominant and have more power, the comments made by the 3 men also show us 
this dominance and the lack of respect that men had for women back then. The 
scene also has high key lighting to show us that this is an important message that 
it is trying to show about respect for women, the crampness of the elevator also 
shows that the female is uncomfortable when being surrounded by men and a 
close up shot of the woman’s face also shows this from her awkward facial 
expressions. 
When Don Draper is visiting Midge there is also use of a long shot and two shot 
when the characters are talking, this then shows us the environment they are in 
and the type of clothes they are wearing, Midge who looks like she is wearing 
Don Draper’s clothing also shows us that these two characters have a 
relationship with each other and this two shot also shows that these two 
characters have a relationship through their body expressions, this relationship 
also then shows that these male and female characters are more equal and 
respect each other a lot more than the other female-male character relationships 
in the rest of the film. In the next scene we also then see a reverse of stereotypes 
when Don Draper is leaning on Midge in bed when we would expect it to the be 
the other way around as we would see the man as the one having the most room 
and instead shows the female with more dominance.

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As media gender

  • 1. Mad Men Gender Analysis In the opening sequence of Mad Men many different camera shot are used to represent gender in the 1950s. One of these shots is this over the shoulder shot and a medium close up shot of the main character, Don Draper, the medium close up shot allows us to get a look at the characters costume and this shows him as being in a suit, this makes him look quite wealthy and therefore shows us the difference between the males and females in the film as the females dress much more casual which shows us that they aren’t as wealthy which shows some power in the men over the women. The over the shoulder shot also sets who the main character is and the environment he is in and shows off how he is dressed. A pan shot is also then used in the same scene which shows off the men smoking and being smartly dressed which also shows that they are much more wealthy and powerful than the women and the low key lighting also shows us the smokiness of the room and the dominance of the men in the scene as there are far more men in this scene than women and sets up the stereotype that men were the ones who would go out each night to bars whereas women would be at home looking after the children or doing housework. In the elevator scene the film also zooms in on the characters in the elevator, which shows us the men surrounding the women to again show that they are dominant and have more power, the comments made by the 3 men also show us this dominance and the lack of respect that men had for women back then. The scene also has high key lighting to show us that this is an important message that it is trying to show about respect for women, the crampness of the elevator also shows that the female is uncomfortable when being surrounded by men and a close up shot of the woman’s face also shows this from her awkward facial expressions. When Don Draper is visiting Midge there is also use of a long shot and two shot when the characters are talking, this then shows us the environment they are in and the type of clothes they are wearing, Midge who looks like she is wearing Don Draper’s clothing also shows us that these two characters have a relationship with each other and this two shot also shows that these two characters have a relationship through their body expressions, this relationship also then shows that these male and female characters are more equal and respect each other a lot more than the other female-male character relationships in the rest of the film. In the next scene we also then see a reverse of stereotypes when Don Draper is leaning on Midge in bed when we would expect it to the be the other way around as we would see the man as the one having the most room and instead shows the female with more dominance.