The document analyzes the parallels between the website for Insidious Chapter 2 and the posters for Insidious and Insidious Chapter 2. All three use a similar blocky computer font for the title, with the first poster adding scratches. They also feature the letters "S" and "I" and the number "2" in red, likely symbolizing blood or danger. Both the website and Chapter 2 poster have the same layout and tagline "it will take what you love most" to create continuity. The posters also include quotes and mention other horror movies from the same makers to generate interest and appeal to audiences who enjoyed those other films.
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1. Parallels between website
and poster of Insidious
Insidious is one of the main movie trailers I decided to have a look at throughout my
coursework since I thought it had quite a big relevance in terms of their storyline to our
storyline. I have previously on my blog analysed the poster for the first insidious and the
website for the second one since that is the only insidious website I could find. I have
included both of those two in this powerpoint and also added the Insidious 2 poster to
analyse how it correlates with the second website.
All 3 photos to the left are very similar in terms of how they look and how they are
formatted. Firstly, the main link between all 3 of these is the fact that the title is mainly
in the same blocky, computer like font. The Insidious poster is slightly different since its
the same font but with some scratches added to create more of a scary effect, the
designers may have learned that this wasn’t helpful or didn’t look nice therefore they
could've learnt from their mistake and stuck with the simple block-like font.
Insidious has the element of darkness with that bit of added interest in the colour
scheme, which in this case, is the added red. In both the website and the poster of the
second film, they have made the ’S’ and ‘I’ and the ‘2’ in red just to create more of a
variation and to maybe symbolise blood or danger due to the genre being horror. In
some of the posters of the first movie there is the element of red, but in this one there is
only red on the boys shirt which could signify the same thing as before. Other than the
red, they’ve kept the colour to a minimum to keep the mystery and darkness.
The structure and layout of both the website and poster have been kept the same, for
example, the layout of the title on the website is the same layout as the chapter 2
poster with the ‘chapter on the bottom right hand side in a smaller font to the ‘Insidious’
and the 2 being larger than it all reaching the top layer of words and the bottom on the
right hand side of the title. They also both have the same tag line of ‘it will take what
you love most’ creating that continuity of the storyline and perhaps creating a phrase for
the audience to recognise which can enhance the advertisement for the movie.
The posters then have parallels to each other since they both include quotes from
important places which encourages the audience to get excited for it especially if the
quotes are by people they know and trust. It also has ‘from the makers of’ and they kept
the movie saw up there and added another horror movie to give variation and add more
interest within the audience so that it’s more of a chance that a viewer has watched one
of the movies before.
Both posters also include the star rating from these places who have rated them and
given quotes to make sure the audience know how good the movie is from their reliable
sources.
