The student created a film trailer, poster, and magazine as part of a media studies coursework assignment. To effectively link these ancillary texts, certain elements were carried over between them - for example, the color red was used throughout to invoke the horror genre. On the trailer, poster, and magazine, props and costumes connected to the film's themes of anonymity and danger online were featured. Overall, the trailer, poster, and magazine were all effectively linked through shared characters, colors, fonts, and themes to present a cohesive promotional package for the student's short film.