The student created a film magazine cover, poster, and trailer for the film "The Diary of a Bigger Kid" that effectively demonstrate synergy. All materials use the same yellow background and font (Century Gothic) for consistency. The layouts of the cover and poster are also similar, with a central image and matching element placements. The trailer reinforces the film's themes of an unhealthy lifestyle through scenes like a character struggling to reach the TV remote while doing pushups. The student is pleased with the quality and clarity of the print materials created in Photoshop. They believe the trailer fits conventions of comedy films and will appeal to younger audiences.

1. EVALUATION
QUESTION 2
H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F Y O U R
M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ?
Toby Hawkins A2 Media Studies

2. THE FILM TRAILER AND ANCILLARY TEXTS
MAGAZINE COVER: FILM POSTER:
FILM TRAILER:
https://www.youtube.com/w
atch?v=Tgzd6pJKrGU

3. THE USE OF SYNERGY
• As you can see on the previous slide, all of the publications have used the same house style
– a yellow background with the same font (Century Gothic) used.
• This means that the audience can relate to all of my products and can easily identify which
film magazine, poster and film trailer go together.
• The layout of the magazine cover and film poster is generally similar.
• The main image is very centralised and is very bold on the page.
• Plus, the title is situated at the same place (The top of the page) and the little sub-headings
are also situated in a similar place and are also roughly the same size font on both products
as well.
• The representation of the main protagonist is very evident, especially in the film poster. This
is where the character is drinking a can of fizzy pop and clearly shows the unhealthy side to
his lifestyle.
• The mise-en-scene is very suitable in all products, especially the film trailer. One scene
where the character is doing some push-ups but is actually trying to reach for the remote
control for the TV is good evidence supporting the character’s unhealthy lifestyle. Plus the

4. ARE THE PRODUCTS SUCCESSFUL IN
THEIR ATTEMPTS AT SYNERGY?
• I feel that my publication have created synergy between them incredibly well and I feel that the
viewers will be able to identify each publication to the others.
• This is clearly visible with the use of the same font (Century Gothic) and the use of the colour
yellow.
• Obviously, synergy could be considered by using the same character on the film magazine cover
and poster. This is a rather simple form of creating synergy because the same character (the only
character) is being used to promote film as some films use different characters for both.

5. AM I HAPPY WITH MY PUBLICATIONS?
• I am incredibly happy with what I have created, The Diary of a BIGGER Kid.
• The high quality and clarity of the print media (film magazine front cover and film
poster) has been a real success and I feel that gaining my skills in Photoshop from AS
Level has been a major help.
• I feel that these skills have improved dramatically over the 2 year course and that I can
use these skills for other things later on. For example, YouTube thumbnails.
The thumbnail for my
film trailer, The Diary of
a BIGGER Kid. Created in
Photoshop and works
well with the film’s
storyline.

6. DOES IT MEET THE CONVENTIONS OF
OTHER COMEDY TRAILERS?
• I feel that my film trailer, The Diary of a BIGGER Kid, fits the generic conventions of
comedy film trailers incredibly well.
• The fact that it is comedic in a way that a younger audience can understand and laugh
at is a major advantage because a lot of film makers nowadays use strong language or
sexual references to create comedy but creating a comedy for a younger audience is
much harder.
• Some people could be offended with the fact that in the first scene could be
considered to be bullying as the fat person is getting ‘bullied’ by his friends but it is a
very minor thing which people may gloss over.